The research on local wisdom in local Phetchaburi food of elderlies in Ban Huay Sai Nue to transfer and enhance learning capacity through online learning system is both quantitative and qualitative. It aims to collect local wisdom in local Phetchaburi food from both knowledge and direct experience of elderlies in Ban Huay Sai Nue Cha-am City Municipality Phetchaburi province in order to transfer the local wisdom to youths in Ban Huay Sai Nue and nearby areas as well as to develop local food recipe and procedure in both image and video formats through online learning system to enhance learning capacity of youths and other people. The target group was members of elderly group in Ban Huay Sai Nue which was divided into the major target the minor target and the recipents of technology transfer. Tools used in this reearch included a structured interview form and food recipe recording form. The research was divided into 4 main steps: selection of local wisdom collection of local wisdom transfer of local wisdom and distribution of local wisdom. Results of the research show that the target group selected 12 food recipes 8 dessert recipes and 2 drink recipes. The local wisdom was demonstrated by 9 members of elderly group in Ban Huay Sai Nue. The technology was tranferred to 40 students on Tessaban 6 School Ban Huay Sai Nue Cha-am City Municipality. Results of achievement test showed that trainees’ post-training knowledge was significantly diferent from pre-training knowledge at statistical level of 0.05 and satisfaction in the training process was highest in overall.

The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.

This research aimed to transfer the participatory rice parachute innovation for rice entrepreneur group by using principles of KM: Knowledge Management in Action in Community (Action Research). Forty people of Uttraradit Province were purposively sampled to participate in five phases of the activities. The first activity was the Education of Knowledge the second activity was the Knowledge Work Rally the third activity was the Cooperative Work Shop the fourth activity was the Mind Mapping Work Shop and the fifth activity was the Evaluation Program. Statistics used in data analysis was descriptive statistics and qualitative information was analyzed by using content analysis method. The information was calculated by percentage mean ( ) and standard deviation (S.D.). Most of the samples were male with the age ranged from 41-50 years. Most farmers were married and their educational level was between Primary 4 and Primary 6. The average household labor amount for rice parachute agricultural practice was four people. Their experiences regarding to the rice parachute innovations were less than three years but 73.5 percent of them were interested in the innovations. Most of them were members of the agriculturist groups followed by the members of Bank for Agriculture and Agricultural Cooperatives. Most of them were farmers who have learned the innovations regarding termite soil grinder soil sprinkler and rice-seeder. As for the overall satisfaction towards KM: Knowledge Management in Action in Community most of them had the highest level of satisfaction and understanding with mean of = 4.56 SD= 0.49. In conclusion the participatory innovation transfer project by providing the know-how to the communities using the KM Principle: Knowledge Management in Action in Community was at the highest satisfactory level.

มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร โดยสถาบันวิจัยและพัฒนา ได้รับการสนับสนุนจาก กรมส่งเสริมอุตสาหกรรม กระทรวงอุตสาหกรรม ให้ดำเนินงานเสริมสร้างผู้ประกอบการใหม่ ผ่านทางโครงการ เสริมสร้างผู้ประกอบการใหม่ในสาขาวิชาชีพที่มหาวิทยาลัยมีความเชี่ยวชาญ รวมทั้งกิจกรรมการบ่มเพาะ วิสาหกิจ โดยในปี 2553 ได้ดำเนินงานดังกล่าว จำนวน 2 โครงการ คือ 1) โครงการเสริมสร้างผู้ประกอบการ ใหม่ สาขาธุรกิจอาหารไทย และขนมไทย มีเป้าหมายผลผลิตจำนวน 40 ราย ผลการดำเนินงาน พบว่า มีผู้ผ่าน การฝึกอบรมจำนวน 42 ราย ซึ่งสามารถจัดตั้งธุรกิจใหม่ 6 ราย ขยายธุรกิจเดิม 5 ราย มูลค่าการลงทุน 875000 บาท จำนวนการจ้างงาน 20 คน ความพึงพอใจต่อโครงการร้อยละ 88.96 2) กิจกรรมการบ่มเพาะ วิสาหกิจ สาขาธุรกิจอาหาร สามารถให้การบ่มเพาะแก่กลุ่มเป้าหมาย 5 รายวิสาหกิจ โดยได้พัฒนาอุปกรณ์ ช่วยการผลิต พัฒนาผลิตภัณฑ์และรูปแบบผลิตภัณฑ์ใหม่ พัฒนาบรรจุภัณฑ์ เพิ่มพันธมิตรร้านค้าปลีก พัฒนากระบวนการผลิต เพิ่มช่องทางการจำหน่าย และมีรายได้เพิ่มขึ้นจากก่อนเข้ารับการบ่มเพาะคิดเป็นร้อยละ 4.71-90.00 ตามรายวิสาหกิจ โดยมีความพึงพอใจต่อกิจกรรมการบ่มเพาะร้อยละ 90.40