This research titled “People saving status for pre-aging readiness” was aimed: 1) to study people saving status for pre-aging readiness 2) to study saving management conditions on people saving significance awareness incomes expenses and welfares in order to arrange the pre-aging readiness and 3) to study the situational factors and saving characteristics attitudes and behaviors influence in people saving status for pre-aging readiness. The quantitative research methodology was conducted the close-ended questionnaires were used as a tool for data collection and analysis results were presented in descriptive statistics. Samples used were the 360 pre-aging participants in Bangkok metropolitan with 40-59 years of age. Non-probability (Purposive) sampling and the basic statistics were used in analysis for frequency percentage mean standard deviation and inference statistics. Research findings suggested: 1) people saving status for pre-aging readiness in overview was in medium level the highest average was knowledge of proper professional skills for pre-aging people the next lower was family financial management and the lowest average was saving knowledge for earning more incomes. 2) saving management condition in overview was in large level the highest average were incomes and expenses the next lower was people saving significance awareness and the lowest average was welfare and 3) the situational factors and saving characteristics attitudes and behaviors have influenced in people saving status for pre-aging readiness.

The purposed of this research “Personal factors and marketing mix that affecting to decision making for choosing nursing home of senior people” was to study (1) decision making behavior of senior people for choosing nursing home (2) personal factors that affecting to decision making for choosing nursing home of senior people. The samples of this study were 400 of senior people who live in Bangkok and provinces nearby. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation T-Test and One-way ANOVA. The results were found that: Most of samples are women marriages age 60-65 years old finished primary schools retirees revenue between 10000 - 20000 baht. They want to stay at their own home and need helpers when they get older and can’t help themselves. They believe they can support their housing expenditure in between 2000 – 10000 baht. They like making merit being independent and simple life. Their opinions about marketing mix; (1) Product they concern about security system in accordance with intentional standard. (2) Price they prefer offering several price level. (3) Place nursing home should located nearby hospitals. (4) Promotion they concern about clear information and housing tour. (5) People or Employee nursing home should have doctors nurses and specialists. (6)

The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly marketing model of the elderly and the relationship between the lifestyle and the marketing model of the elderly’ activity in Bangkok Metropolis. The statistics used in the data analysis were descriptive statistics including mean percentage and Standard deviation Inferential statistics and multiple regression analysis. The research tool used to collect data was a questionnaire applied on a group of sample consisting of 200 people selected through non - probability sampling in Lak Si Thung Song Hong District Bangkok. Results of the study regarding personal factors of the elderly revealed that most of them were married males aged 60-70 years old without bachelors degrees earning average monthly income 5000-10000 baht mainly from their work savings and currently unemployed. The results of the study of the elderly’s lifestyles of the sample group showed that they mostly participated in social activities exercises hobbies and tourism activities respectively. The results of the event marketing model of the elderly also revealed that the sample needed marketing mix and most activities were to be more personal. Moreover the promotion should be made on the location marketing process cost and activities respectively. The hypothesis testing revealed that the lifestyles social activities and tourism activities were related to the event marketing of the elderly in Bangkok.

The present research has the following objectives: 1) To examine the needs for short course training in home economics 2) To develop the short course curriculum in Home Economics in accordance to the needs of the members of Baan Pho Jaa Elderly Club and 3) To examine the satisfaction of the training in Home Economics for the members of Baan Pho Jaa Elderly Club Bang Namjuerd Muang District of Samutsakhorn Province. The samples selected for the research are the total number of 30 members of Baan Pho Jaa Elderly Club Bang Namjuerd Muang District of Samutsakhorn Province who have shown their interest in the program as well as had the capability to be trained. The research instrument is a questionnaire developed by the researcher and a training curriculum for the short course training in Home Economics. The data are analyzed in frequency and percentage. The findings are as follows: The members of Baan Pho Jaa Elderly Club showed the need to be trained in Home Economics with crispy rice noodle with spices tapioca dumpling with shiitake and salted duck egg with herbs respectively (43.33% 23.33% and 16.67%). The research developed the training curriculum accordingly using Taba’s instruction of curriculum development as consisting of 4 modules: i) an introduction to cooking ii) basic ingredients culinary instruments and cooking techniques iv) making crispy rice noodle with spices and v) package designing and calculating selling prices. The six-hour session of training took place at Baan Pho Jaa Medical Centre on Saturday – Sunday at 09.00 – 12.00 hrs and 13.00 – 16.00 hrs. The results of the training are as follows: i) the trainees showed an overall working skill at a good level ( X = 2.70) ii) the outcomes were evaluated and fell at a good level ( X = 2.83) and iii) the satisfaction of the trainees was considerably good ( X = 3.99).