This research aims to study the teaching style in various subjects. To study the teaching and learning management system based on a new way of life (New Normal) to develop teaching and learning styles and teaching management system based on a new way of life (New Normal) of the Faculty of Liberal Arts to be effective and in accordance with the strategic plan of Rajamangala University of Technology Phra Nakhon Data collection was conducted between October 2020 and September 2021. This was a survey research that used a questionnaire tool. It consists of 4 parts: 1) general information of students which is demographic characteristics 2) students opinions on online teaching and learning in the situation of COVID-19 3) students opinions on online examinations in the situation of covid-19 vid 19 and 4) students opinions on teaching and learning and online exams in the situation of COVID-19 with the research sample being students of the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon a total of 590 students. Data analysis used descriptive statistics for demographic characteristics. The results showed that General information of students of Rajamangala University of Technology Phra Nakhon found that most of them were female. Studying in the first year. Most of them use mobile phones to study online. Use mobile phones for online exams. and like the teaching style in the classroom The level of students opinions towards online learning in the situation of COVID-19 was at a high level meaning that the students thought that the university should have more measures to help alleviate the burden of online learning expenses followed by more. Come students feel that online learning increases home expenses such as increased electricity bills. phone bill increase Students feel that studying online at home has a greater impact on themselves. Respectively and the level of the students opinions towards studying the online exam in the situation of COVID-19 was at a high level which was the problem with the internet signal during the exam at the most followed by the suitability of taking the exam for each subject in Google Form overall suitability of online teaching in each course The suitability of the applications used in the online exams for each subject respectively.

The purposes of this research were to study the potential of creative tourism resources and the creative tourism management model of Khu Bua community Ratchaburi. This research was qualitative. The research tools were the in-depth interview and focus-group. The target groups were local people consisting of community leaders entrepreneurs merchants and government officials working in the area and tourist groups. The accidental sampling was applied for selecting tourist groups and the purposive sampling for other key informants. The data was analyzed by content analysis. The research results were as follows: 1. It was found that Khu Bua community’s potential for creative tourism were community history the ancient city area of Ban Khu Bua Thai-yuan cultural identity and community readiness. 2. As for strengths weaknesses opportunities and obstacles of Khu Bua Communitys Internal and External Environment the community strengths were famous woven fabrics ancient tourist sites occupational groups’ product development and promotion learning centers and an easily accessible location. The community weaknesses were a lack of career knowledge skills and experiences; no land of their own; without descendants’ awareness of their roots as well as no successors to the community culture. The community opportunities were more communicational channels the official tourism promotion policy and the increase of cultural tourism trend. The community obstacles were consumerism social change and lack of integration and linkage between central and local authorities. 3. Opinions and demands of tourists towards creative tourism in Khu Bua community were: 1. Due to the community tourist attractions information most tourists got the information from online social media. 2. According to tour time the tour in the community took no more than half a day. 3. As for the knowledge and understanding of creative tourism of the community most tourists replied that they participated in various activities the community planned. 4. Due to creative tourism activities the demand for the community activities mainly focused on learning about the Thai-yuan identity and local ancient sites. 5. According to the problem or suggestion for the creative tourism of the community most tourists suggested that there should be various channels directly informed by its responsible agency. 4. There were two models of creative tourism management for Khu Bua Community Ratchaburi including (1) tourism models changing from high-class cultural products to everyday cultural ones and (2) tourism models allowing tourists to participate in local community tourism activities. As for the community creative tourism management there were two phases: the experience and product creation phase and the product delivery and service phase.

This research aims to 1) analyze the SMEs 4.0 market management factors for Thai clothing brands among generation Y 2) to study personal factors affecting the SMEs 4.0 market management for Thai clothing brands among generation Y and 3) to generate the SMEs 4.0 market management model for Thai clothing brands among generation Y. This study uses qualitative and quantitative research methods. In-depth interviews served as a qualitative data collection methodology. Seventeen participants were grouped into experts stores managers and specialist contemporary Thai clothing brands. For the quantitative data collection methodology the researcher used questionnaires with a specific group of 430 Generation Y male and female participants who used to purchase or frequently purchase Thai clothing brands. To analyze data percentage mean and multiple classification analysis with a statistically significant level at 0.05 the researcher used G*power. Furthermore it was analyzed if the results were consistent with the qualitative data. The research results show that market management factors significantly relate to Thai clothing brand customers’ purchasing behaviors. These factors include purchasing rationale factor purchasing motivation factor brand management factor and demand management factor. The research findings link to the best practices in the market management model both online and offline markets and sustainable development in 5.0 society including 1) a rapid technology replacement 2) adding creative value to the society 3) natural harmonization management and 4) sustainable development.

This research aimed to study students opinions towards the Cheer and Admission Conference and present a creative recruitment model for students of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon. The sample group was undergraduate students of The Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon with 376 students studying in 2019. The data collection tools were questionnaires of students opinions on the activities. Cronbachs alpha coefficient was used to examine the whole questionnaires reliability yielding a value of 0.83. A statistical package for analyzing data collected from January to February 2020 was used with the statistics mean standard deviation t-test and one-way analysis of variance (ANOVA). The research results found that: 1. The Pros and Cons of students’ opinions on the freshman orientation activities and cheer meetings were that freshmen get to know friends and seniors; freshmen are afraid of juniors and seniors. 2. Male and female students had different opinions about organizing activities for freshman recruiting and cheered meeting. 3. Students studying in different disciplines had no different opinions on organizing new freshman activities and cheer meeting. 4. Students studying in different year levels had the same opinion on organizing new recruiting activities and cheer meeting. 5. Features of the creative recruiting activities format are as follows: 5.1 It is an activity that gives importance to safety and respect for personal freedom. 5.2 It is the responsibility of the Faculty to closely watch this field of study 5.3 It is an activity that promotes pride in being a student at the university. 5.4 It is an activity that helps students to adjust to university life and aims to foster a good relationship between students seniors and juniors. 5.5 An outside activity must be an event organized by a faculty or university department only.

This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.