จำนวน Repository ( 40 )

การศึกษาอัตลักษณ์ชุมชนสู่การออกแบบนวัตกรรมบรรจุภัณฑ์ สมุนไพรแปรรูป เพื่อส่งเสริมการท่องเที่ยวเชิงสร้างสรรค์ : กรณีศึกษาชุมชนบ้านถ้ำเสือ จังหวัดเพชรบุรี
การศึกษาอัตลักษณ์ชุมชนสู่การออกแบบนวัตกรรมบรรจุภัณฑ์ สมุนไพรแปรรูป เพื่อส่งเสริมการท่องเที่ยวเชิงสร้างสรรค์ : กรณีศึกษาชุมชนบ้านถ้ำเสือ จังหวัดเพชรบุรี

This research focus on 1) education identity group herbal processing commu¬nity BUNTAMSUE Community in Phetchaburi to innovative design package 2) to form packaging group herbal processing community innovative design package to pro¬mote the tour creative (creative tourism) link tourist attraction in the neighborhood province petchburi 3) to test the satisfaction of consumers who have to the product packaging community community BUNTAMSUE Community in Phetchabur that have been developed 4) to create the learning process together to transfer the wisdom using agricultural crops with a local to optimize the sample is the public to shop for health in the supermarket Golden place branch Rama 9 number of 334 people divided by the survey draft design is at a time 167 people and expert printing design packaging and materials 5 and tool operators research 1) questionnaire the first comment design draft for the samples to use as a guide to design body work package and assess the quality step work package design 2) questionnaire satisfaction survey for the samples with a draft of the package herbal Thailand “herbal Fa Ta Lai Jone Capsule herbal Ka Min Chan Capsule and Ma Rum Capsule” the data were analyzed using how to sum up operators with the lectures mean and standard deviation findings summarized as follows: (1) sample to pay attention materials used in the production packaging herbal Thailand materials type plastic experts and sample to pay attention to form and materials of the package set a1 / LOH 3 a package herbal Thailand the most use plastic materials 63 people percent 37.70 (2) effect of assess the design of the package herbal Thailand overall found that the samples comments to form set a1 the evalua¬tion of design in the high level with an average equal to 3.76 3.76 s.d. = 0.69) has a spherical easy-to-use lid weep and the site label use printing process 4-color design in accordance with the regulatory to produce a clear used patterns graphics media to “herbal” logo of the product to reflect the English view the delicacy colors used as a couple color with color or color of the paper make sense natural

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การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย
การศึกษาอัตลักษณ์และการออกแบบสื่อประชาสัมพันธ์แบบ 2 มิติ และ 3 มิติ ผลิตภัณฑ์ยาสมุนไพรจากธรรมชาติกรณีศึกษาของสถาบันการแพทย์แผนไทย

The research project is The Education media relations identity and design in 2D and 3D for natural herbal products A case study of Thailand Institute of Medicine. To design and develop a curry puff pastry product packaging. Saraburi up The concept presented by local identity of offense to the principles of packaging design. According to a study by the packaging. Can be divided into two categories: The study found that : Case Studies of the Institute of Medicine Thailand. (Association of Traditional Medicine Thailand Saraburi) to make the design in 2D and 3D signage products from natural herbs. Based on the purpose and role in the action. Medicine Association of Thailand. Saraburi 1) Pharmaceutical Thailand 2) Massage Thailand 3) Medical Thailand can be divided into two types. 1) Packaging Design Based on the needs / or from sales in the market are also ranked fourth herb relieves disease high blood pressure Herbal Herbal steam. And herbal powder mask 2) Design Media Relations Based on the demand side the use of traditional medicine associations Thailand. The offense has four such promotions counterroll up Leaflets posters. The findings The results of the questionnaire to preliminary data for evaluating the satisfaction of the audience below The first shows the status of the respondents of the target groups. Most people who use the services of the association. (63.00 percent) sex is mostly female (70.00 percent) between the ages of 45-54 years (40.00 percent) professional groups are employed (31.00 percent) and education level is lower than a bachelors degree. (53.00 percent) The second assessed their satisfaction with the new forms of media groups that assessed satisfaction with the format of the new media groups. The most satisfying is the first package design is appropriate with a 4.73 average satisfaction level is the second most designs. Promotion Counter is appropriate with a 4.72 average satisfaction level is the third most research is interesting. And social benefits to the community as well with an average of 4.67 is the highest level of satisfaction. The overall result of this research is 4.63 the average satisfaction levels are highest.

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การขยายโอกาสทางการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทย เพื่อสุขภาพสำหรับผู้สูงอายุไทย
การขยายโอกาสทางการตลาดสินค้า SME กลุ่มเครื่องสำอางสมุนไพรไทย เพื่อสุขภาพสำหรับผู้สูงอายุไทย

This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.

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ผลิตขนมขบเคี้ยวจากพืชสมุนไพรไทยพื้นบ้านด้วยเทคโนโลยีเอ็กซ์ทรูชั่น
ผลิตขนมขบเคี้ยวจากพืชสมุนไพรไทยพื้นบ้านด้วยเทคโนโลยีเอ็กซ์ทรูชั่น

Thai Local Herbs Snack Product (TLHSP) is very popular and has increase tendency the target group in worldwide such as children teenager and adult which live in metropolis. The aim was 1.) to study the formular and condition to produce TLHSP by extruder machine 2.) to study the type and quantity of Thai Local Herbs which was added 3.) to study the shelf-life and type of package to keep TLHSP. The study used CRD to design the method and has a stable variable is 1% CaCo3and varies 2 variables are the ratio between a speed of single screw at 3 levels such as 250 300 and 350 rpm and moisture content of raw material at 3 levels such as 15 17.5 and 20. And this research study about the level of grinded sugar (GS) at 3 levels such as 0 3 and 6 g. which at 3 g. the TLHSP had well scores of 7 to 8 (like moderately to like very much; used 9 Points Hedonic Scale method for the sensory test) the characteristic for color was 7.37+ 0.01 texture in crisp was 7.33+ 0.01 and overall acceptance was 7.70+ 0.01. Especially odor was 7.63+ 0.01 and taste was 7.38+ 0.03 there were significant differences (p<0.05) with 0 and 6% grinded sugar. TLHSP was well accepted by consumers with 88.00% (By the Central Location Test for questionnaire paper survey). Almost 70% were female 88% had 18-27 years-old 81% were student and 56% hadincome cash < 5001 baht/ months. This study used the extrusion technology to produceTLHSP which the fixed specification fallow as; a speed of single screw was 300 rpm Barrel temperature was 134-165 ˚C 380 Volt 85 amp a diameter in front of machine was 2 mm. a speed of blade 95 rpm and had 2 pieces. And the capacity was 14.4 kg/hr. Therefore aw0.34±0.02 Lightness 60.41 ± 0.16 %extended ratio1.69±0.01 %bulk density 0.15± 0.001. Chemical Properties for %moisture6.60±0.16 %protein 7.88±0.16

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