จำนวน Repository ( 40 )
กลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑล
The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.
การสร้างสรรค์เครื่องแต่งกายและเครื่องประกอบการแต่งกายนวัตกรรมสิ่งทอสีเขียวสู่ประชาคมอาเซียน
In the research on “The Costume Creative Design and Accessory Creative Design Green Eco Innovation for Asian Community” the purpose of the study was to create the product design on the costumes and accessories for working ladies and gentlemen. Its main sources were on Thai culture representative of the ASEAN cultures that were inspired by the culture and lifestyle of Thai people. This study has selected Thai population Thai culture Thai lifestyle Thai wisdom Thai basketry and fertility of the central region in Thailand. The samples were additionally selected from the weaving culture and fertility of the rice field in the middle of Thailand. The tools used were based on the descriptive analysis from the structure of basketry obtained from the central region of Thailand. The color analysis was based on the integrity of the rice paddy in the central plains as well as the pattern analysis was from Thai basketry and pattern of rice paddy in the central plains. The fabric used in the design was made of the natural fibers water hyacinth mixed with cotton at the ratio of 30: 70. On the product development the principles of 4P Marketing Strategy and the application of natural colors were carried to obtain the ladies’ costumes and accessory creative design and unique new handbag. From the results the analysis of basketry structure in the central region indicated after making a section for the shape as the balancing curve and circular shapes the lady costumes and accessory creative designs could be successfully fashioned.When analyzing for proper colors on the costumes and accessories the designs based on the fertility of the rice paddy in the central plains together with the cultural prosperity urbanized society and the nature were applied. The appropriate colors chosen to be yellow red and blue were from natural colors of Garcinia Rave and Indigo respectively. Therefore the products of costumes and accessory creative designs could be one innovative green textile that meets the needs of the consumers in the ASEAN communities who are concerning on the sustainable and environmental conservation.
การออกแบบผลิตภัณฑ์สิ่งทอจากผ้าย้อมใบลำไยเพื่อส่งเสริมเศรษฐกิจสร้างสรรค์ ในพื้นที่ตำบลยุหว่า อำเภอสันป่าตอง จังหวัดเชียงใหม่
This research aims to experiment with natural dye from the longan leaves Color fastness UV protection Designed textile products from Textile dyeing of longan leaves. and to teach the dye from longan leaves for design and processing of textile products to the community under the concept of the creative economy. The study consisted of two parts The first part is Color fastness and UV protection from fabric dye from longan leaves. The second part is Designed textile products from Textile dyeing of longan leaves. The research area at Yu Wa San Pa Tong district Chiang Mai province area planted with longan. This research is part of the solution to the problem of waste longan leaves. In addition farmers have to produce compost leaves and fruits are often destroyed by the fire. Impact on air pollution and Haze occurred in Chiang Mai now. Natural dye extracted from longan leaves was applied to a silk fabric by exhaustion dyeing process. Aluminium potassium sulfate ferrous sulfate copper sulfate and stannous chloride were used as mordants. The dyeing was conducted with and without metallic salt mordants using three different mordanting methods pre-mordanting meta-mordanting and post-mordanting. The colour of each dyed material was investigated in term of the CIELAB (L* a* and b*) and K/S value. The color fastness to washing rubbing perspiration light and water of the dyed samples was determined according to ISO test method. The results show that the optimal results were achieved when dyeing at 80 ?C for 50 minutes and at pH 3. Silk fabric dyed in a solution composed of a Longan from leaves without mordant showed a shade of pale yellowish-brown while those mordanted with stannous chloride alum and copper sulfate produced a variety of medium to dark yellowish-brown color shades. However duller and darker brown shade was obtained with ferrous sulfate mordant. The color fastness to washing water perspiration and rubbing were good to very good. However the light fastness results showed fair level except fabric without mordanted whose colour change rating was poor. The results confirmed that natural dyes from longan leaves extract with metal mordants have potential applications in fabric dyeing and in producing very good UV-protective silk fabrics. The second part is research data collected from literature research related research and field data was collected by interviewing recording a career field research brainstorming sessions and participatory action research between the villagers to researchers. The findings presented by descriptive analysis. The result is Textile product design of longan leaves dyed fabrics must take into account the capacity of the group. The villagers have restrictions on the production of textile products. There is no potential for forming other products. In addition to the garment as well as the group was started. The natural dyes of the longan leaves is new knowledge for the group. Therefore textile products in the early to conclude that the textile products the group members have expertise in manufacturing mens casual shirts ladies casual shirts and scarf. Create patterns with a variety of tie-dye technique. The silk material used as the main material used is cotton minority. Users is a group of conservative tastes nature lovers and those with artistic taste. The procession design and production-oriented textile products are Green Design
นวัตกรรมการพัฒนาสิทธิประโยชน์เพิ่มเติมตามคุณค่าเชิงคุณธรรมของธุรกิจคุณธรรมของธุรกิจภาพยนตร์ไทยเพื่อเสริมสร้างเศรษฐกิจสร้างสรรค์
This research is intended 1) to study situation and trend of merit-based incentives development of Thai film business for promoting creative economy. 2) to present developing innovation model of merit-based incentives in Thai film business for promoting creative economy. The key informants consisted of the public department and relevance to Thai film business groups. The entrepreneur in Thai film business and relevance business including related to Thai film business in ASEAN groups intellectual persons and marketers; 17 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving three-round questionaires as a research instrument. The descriptive statistics including median interquartile range (IR) for desired agreement and consensus answer of key informants. The research result found that: 1. In the first objective consisted of 1.1 To set up the film industry development institution in promoting merit-based incentives in Thai film business for promoting creative economy. 1.2 To create strategic development on film production to building potential and competitiveness world class in promoting merit-based incentives in Thai film business for promoting creative economy. 1.3 To create strategic promotion on inbound and outbound market in promoting merit-based incentives in Thai film business for promoting creative economy. 1.4 To create strategic promotion on private sector in film education development on supported promoting merit-based incentives in Thai film business for promoting creative economy. 1.5 To create strategic promotion and development to Thai film art preserve on supported merit-based incentives in Thai film business for promoting creative economy. 2. In the second objective from the above research finding & led to the presentation model approach in innovative developing model on merit-based incentives in Thai film business for promoting creative economy as follows; to set up the film industry development institution on supported merit-based incentives in Thai film business for promoting creative economy must in the patterns of public organization in leading to 4 post strategic concerned to strategic promotion on film and video industry. It as to proceed value creation on creative economy development by using content leading marketing and to establishing Thainess popular culture through media practicing for world connectivity could led to Thai film acceptance.
การศึกษาโครงสร้างสถาปัตยกรรมพีระมิดลูฟเพื่อการออกแบบเครื่องแต่งกายบิสเนสปาร์ตี้ด้วยเทคนิคพิเศษเชิงสร้างสรรค์
The purpose of this project is to study the costume design form series business party inspired by the Louvre Pyramid. The design of a modern works by expression. Dress dress style business party. Is the Louvre Pyramid feature of the focus is the color of the Louvre Pyramid schemes and can be used to link with the clothes to blend in the design. Costume party dress style business that makes the wearer with elegance and modern Instruments used in this study. A analysis of the Louvre Pyramid Structure by splitting criterion for analysis of the 3 aspects 1. Layout line fell outside the 2. Colorful 3. style arrangement. Glazing by focusing on physical appearance. Image analysis and overall performance to be creative form series business party. The study of pyramid schemes and colorful loop. There is a distinctive form Square based pyramid sides. In the part of the color of the pyramid is clear Who can see through see to shore. The sort of glass and continuity in order. Therefore the study of the present government. In costume design form series business party focused on material selection with a transparent and materials the selection of the acrylic sheet. The acrylic sheet cut triangular and made. In order to be a dress form series business party. With the exotic and interesting. The image of beautiful.