This study explored batik cotton coated by stabilizing substance made of three kinds of plant and animal including gum arabic powdered gelatin and carboxymethyl cellulose or CMC at a ratio of 15 grams of stabilizer per 3300 ml. of water. The stickiness was tested using the electron microscope SEMScaning able to be 1000 times enlarged and Shirley Stiffness Tester was used to test for the stiffness to measure the bending length of the fabric. It was found that the gelatin from animals could coat the surface the best. The fabric bending length demonstrated the average warp yarn of 4.78 cm and weft yarn of 4.92 cm. Subsequently the fragrance was added with 25 ml of micro-capsules and bound with 10 ml binder per 1000 ml water. After leaving that for one day and 30 days the amount of microcapsules attached to the fabric was investigated. It was found that the microcapsules of powdered gelatin stack on the batik cotton the most followed by gum arabic and carboxymethyl cellulose or CMC respectively. The fabric bending length of warp yarn was 5 .8 2 and weft yarn was 4 .7 0 . Concerning the washing endurance for one two or three times itสถาบันอุดมศึกษา was found that the microcapsules stack on batik cotton coated by powdered gelatin the most followed by gum arabic and carboxymethyl cellulose or CMC respectively. Therefore the batik coated with powdered gelatin was considered suitable for the production of flowered garlands and flower crafts as special occasion gifts. Also the knowledge could be transferred to the professional arts cooperative groups in Nonthaburi. The results of the training were satisfying revealing the average satisfaction towards officers’ service at 4.87 speakers or trainers at 4.87 procedures at 4 .8 0 facilities at 4 .8 6 benefits at 4 .82 and average satisfaction in the overall at 4 .9 3 . The participants were highly satisfied at 98.00% and 100.00% for the application.

This study was aimed to 1) to compare the brand value perception of Rajamangala University of Technology Phra Nakhon and 2) to study the influence of marketing mix on the brand value perception of Rajamangala University of Technology Phra Nakhon. This research is quantitative research which included the samples of 400 undergraduate students from the first to the fourth year selected through proportional stratified random sampling methodology. The collected data were analyzed by frequency percentage mean standard deviation and the hypothesis was tested by the Independent sample t-test. One-way ANOVA was applied and Scheffes Pearsons Product Moment Correlation Coefficient and stepwise multiple regression analysis were used to look into mean difference in pairs. The results of the research on the brand value perception of Rajamangala University of Technology Phra Nakhon revealed that the students who were different in terms of age group faculty and study year perceived the brand value differently and significantly at the 0.05 level of significance. The marketing mix factors including 1) the available curriculum 2) the teaching and studying location 3) educational support 4) academic and support staff 5) physical environment and 6) teaching and learning management influenced the brand value perception of Rajamangala University of Technology Phra Nakhon at the 0.05 level of significance. As for the marketing mix factor and cost of education did not have the influence on brand value perception of Rajamangala University of Technology Phra Nakhon.

This research aims to 1) To analyze the situation of logistics and supply chain of healthy ready to eat meals that sold via online. 2) To study a framework of logistics and supply chain development in value added healthy ready meals that sold via online. 3) To practically benefit in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. The researcher has a desire that this study will contribute to supporting the use of digital technology in business for creating alternatives decisions and system management together with the development of the product category. Hence this enables building long-term competitive advantage for entrepreneurs and reduces the complexity from the use of digital technology which plays a role in in Thailands infrastructure and logistics and supply chain management. In this qualitative research the study sample includes seven full-time or parttime entrepreneurs selling healthy ready meals that sold via online in Bangkok and vicinities. Data collection is conducted through interviews. The study found that the locations of six online healthy ready meals sellers are in Bangkok and one in Sumutprakarn. Four sellers provide delivery service in Bangkok and vicinities and three only in Bangkok. Six sellers provide food ordering channel via Line Application five via Facebook three via phone call two via Instagram and one via a specific food ordering application. Three sellers have more than 21 menus while two other sellers have 8-14 and 15-21 menus. There is no seller whose menus are less than 7. Most of the payment methods which six sellers provide are through bank transfer two sellers by cash and two sellers by credit/debit cards respectively. This research can be concluded based on the objectives of this research as follows. 1) Situation of popular online health products. Health-conscious consumers are becoming more interested in food consumption. The suitable calorie intakes are calculated each day and non-toxic ingredients and safe cooking methods are used. It is found that food delivered directly to consumers must have the appropriate supply chain with logistics activity management in order to be consistent with product category and consumers who are of working age that have no time to cook or eat at a restaurant. Some people think it is impossible to cook as their work is too busy. Therefore they decide to order food online for convenience while they can still take care of health. 2) In studying the framework it is important to pay attention to raw materials coordinating with suppliers of raw material method and workspace of the cook delivery to customers customer relationship management and 3) Practical benefits in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. Therefore consumer behavior has changed and it is possible to use technology that is the driving force of the food business the technological development along with logistics management and supply chain management in quality preservation cooking of ingredients transportation and after-sales service. The use of technology can shorten the supply chain because the manufacturer can directly deal with the customer. It can solve the problem or improve the ability of the business directly which will add value and enhance competitiveness. As a result the business will be growing and competitive in the long run. Suggestions for online food entrepreneurs are the risk of miscommunication and careless transportation that ignores customer details which can cause loss of customers despite not the food quality. Therefore entrepreneurs need to manage supply chain quality thoroughly. Moreover the online healthy food entrepreneurs should regularly monitor the quality of raw materials to build credibility so that customers will make the purchase decision once they know the product and then repeat purchase in the future.

This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).

This research Development and packaging design contemporary to develop the image and add value to the community : Case Study production catfish basket Phatthalung. The researcher designed and developed 3 types of packaging. The result of questionnaire survey on catfish production. Home Phatthalung Province Packaging and production costs Targeted demand for packaging products for catfish. Ban Thai Noi Community Phatthalung in the form of paper box with 3 handles. It has a distinctive beautiful look strong for the gift. And easy to transport.