The study is on “Satisfaction to Marketing Communication Tools : A Case Study of Business Organization of the Office of the Welfare Promotion Commission for Teachers and Educational Personal (BOWT)”. The aims of the study were (1) to study the level of exposition on education information as well as the level of satisfaction of marketing communication tools of BOWT (2) to compare the satisfaction towards marketing communication tools of BOWT among groups with different demographic characteristics and (3) to study the relationship between the exposition of education information and the satisfaction towards marketing communication tools of BOWT. The method of data collection had been carried out through questionnaire survey. The sampling groups consist of 400 teachers professors and instructors. The findings showed that the sampling groups received information on education at the moderate level. The highest exposition level is on general education information followed by information on production and distribution of BOWT goods and general information respectively. The satisfaction towards marketing communication tools in general was rated as “high”. For different marketing communication tools the highest level of satisfaction was rated on sale representatives who gave any information at the ( ง ) point of purchase of BOWT. The high level was rated on leaflets and catalogues. The low level was rated on newsletter or “Suksapan News” which was sent through postal mails. Moreover it was found that certain factors include age level of education employment duration office agencies/units and monthly income affected the satisfaction towards marketing communication tools with statistical significance at 0.05 level. The overall information exposition was in line with the satisfaction towards marketing communication tools at the “high” level. Also it was found that marketing communication tools through website (www.suksapan.or.th) poster / banner leaflet / catalogue newsletter of “Suksapan News” BOWT training programs and public relation news affected the exposition of education information in 3 areas i.e. general education information production and distribution of BOWT products and other general information. The marketing communication through sale representatives of BOWT affected the exposition of education information in 2 areas i.e. general education information as well as information on production and distribution of BOWT products.

This research aims to examine The Islamic Bank of Thailands social banking adaptation strategy model. This qualitative research applied Delphi Technique by synthesizing documents and in-depth interviews with 17 social banking experts. The researcher used descriptive statistics namely Median and Mode to analyze the data. The consistency and consensus among the experts were analyzed by the absolute value of the difference between the Median Mode and Inter Quartile Range. A Consistency Index (IOC) value was applied to assure the validity between the questions and the objectives. The results showed that: The Islamic Bank of Thailands adaptation strategy model consists of 7 main strategies: 1) innovative organization strategy 2) learning organization strategy 3) goal-oriented organizational culture strategy 4) effective internal communication strategy 5) resilient organization strategy 6) leader of change strategy and 7) employee involvement strategy. In sum this adaptation strategy is to balance traditional and new financial services that need to comply with the Islamic society culture and economy and aims to expand the service accessibility under Islamic principles

Changes in any circumstances tended to be faster no matter on the aspect of economic social or culture. Especially changes as we had stepped into the 21st century a technology driven creative and innovative era. Therefore the organizations were unavoidably to process with changes because the former successful management and operation may be outdated and prevented the organizations to attain the goals. From this significance the researcher then interested to study on “the influences of Job characteristics and perceived organization support affect to adjustment and performance of employee: a case study of Siam Commercial Bank in Nonthaburi province.” Research objective was to study on the influences of Job characteristics affect to adjustment of employee the influences of perceived organization support affect to adjustment of employee and the influences of employee adjustment affect to performance of employee. Questionnaire was used as the tool for data collection from 255 samples. Data analysis was to seek for the relationship between variables using CFA and hypotheses testing via Structural Equation Modeling (SEM). It was found from the results that Job characteristics perceived organization support and employee adjustment had p-value that lesser than 0.05. Therefore this can be summed that work attributes and perceived organization support had the positive influences toward employee adjustment. In addition the employee adjustment had positive relationship with employee performance. According to the results organization leader shall foresee the significance of work assignment and supporting system to motivate for work inspiration. It was to form the internal motivation positive thinking and attitude to boost up the team spirit. This would result on creativity and novel things. Moreover it would consider to take good care on the needs and differences of each person to promote for good relationship and work support or development for person to achieve their own and mutual goals.

The research objective is to study the behavior and community perceptions related to Corporate Social Responsibility (CSR) activities of WHA Industrial Zone Saraburi. The population is the 400 samples from the communities surrounding WHA Industrial Estate Saraburi consisting of four sub-districts namely Nong Pla Mo Sub-district Nong Pling Sub-district Bua Loi Sub-district and Kochasit Sub-district Nong Khae District Saraburi Province. The questionnaire was used as a tool to collect data. The statistics used were descriptive statistics including frequency percentage mean standard deviation. Inferential statistics were also used. The results showed that most of the respondents were female aged 20-30 years with married status a bachelors degree holder or equivalent a private company employee with the average monthly income of 20001 - 30000 baht and 4-6 family members. On the community behavior it was found that the aspect with the highest average of the community behavior towards Corporate Social Responsibility (CSR) activities of the sample group was acceptance with the mean of 3.55. On the communitys perception of Corporate Social Responsibility (CSR) activities it was found that the aspect with the highest average of the communitys perception of Corporate Social Responsibility (CSR) activities of the sample group was the information perception of CSR activities with the mean of 3.50. The hypothesis testing results revealed that the communitys behavior and perception were highly positively correlated with the CSR activities of WHA Industrial Zone Saraburi with statistical significance at 0.01.

This study purpose was to investigate the changes affecting the working behavior of non-profit organization personnel. The population used in this study was 64106 non-profit organization personnel: Foundations and associations. The data was collected using a questionnaire from 203 non-profit organization personnel. Statistical multiple regression analysis was used to test the study hypothesis. The study results revealed that there is a correlation between organizational changes including the attitude change change in corporate culture technology change and changes in organizational structure and the working behavior of the personnel of the non-profit organization as a whole including the aspect of helping others consideration for others patience sense of duty and cooperation with the statistical significance at 0.01 level.