The objectives of this research were 1) to develop and validate the structural equation model of application of the sufficiency economy philosophy with socioeconomics of rural community households 2) to study the importance scale of each of the observed variables with socioeconomics and the sufficiency economy philosophy of rural community households and 3) to study the correlation level between the sufficiency economy philosophy and socioeconomics of rural community households. The main focus of this study was on rural community households. Simple random sampling technique was used to arrive at 400 samples and a questionnaire was administered to collect data and analyzed by descriptive statistics factor analysis and structural equation model analysis. The result showed that the model was consistent with the empirical data. Goodness of fit measures were found to be: Chi-square 52.37(p- value= 0.15491). It was also found that the factor loading of socioeconomics with the highest point was the consumption expenditure at 0.68 whereas the factor loading of the sufficiency economy philosophy with the highest point was the criterion of moderation at 0.66. Besides it was found that the rural community households’ behavior of applying the sufficiency economy philosophy received direct influence from the socioeconomic factors at the point of 0.12.

This research was to used Lanna wisdom project-based learning activities in sufficiency economy of sustainable development courses for undergraduate students Rajamangala University of Technology Lanna Chiang Mai. The objectives of this research were to development of Lanna wisdom project-based learning activities to study students’ learning achievement about local wisdom and to study students’ satisfaction towards Lanna wisdom project-based learning activities. The instruments were included lesson plans on local wisdom pretest and posttest using Lanna wisdom project-based learning activities tests assessment of students ability to present Lanna wisdom project-based learning activities according to actual conditions and students’ satisfaction towards Lanna wisdom project-based learning activities questionnaires. Research was assigned to students learning activity by Lanna wisdom project-based pretest and posttest using Lanna wisdom project-based learning activities tests evaluated students’ learning achievement and students’ satisfaction towards Lanna wisdom project-based learning activities. The research findings were as follows; 1. Lanna wisdom project-based learning activities was associated knowledge of Lanna wisdom with sufficiency economy for application in daily life 2. Students’ learning achievement about local wisdom in lesson 4 after using Lanna wisdom project-based learning activities are increase at statistically significant level of 0.01 and capable of Lanna wisdom project-based learning activities presentation at a higher level. 3. Student overalls satisfaction towards Lanna wisdom project-based learning activities at the highest level. The recommendation of research that universities should support of appropriate teaching curriculum by project-based learning activities.

The purposes of this research Cognition in Philosophy of Sufficiency Economy Towords Consumer Behavior of Undergraduate Students in Rajamangala University of Technology Phra Nakhon of six education level and Faculty of study Results of the research are as Collows : respondents were male female and Faculty of study different cognition and perception influencing towarde behavioral decising making an behavioral consumer. Regarding the behavior of advertising media exposure most of the singles choose to be exposed to television media. For the other type the are study to knowledge and understanding but behavior consumer more than size effect from student have knowledge and Cognitive Philosophy of Safficiency economy loss.

The purpose of this research were 1) to study the application of sufficiency economy philosophy in business small and middle 2) to compare the sufficiency economy philosophy levels of business on economic social environment culture good governance and Balanced Scorecard 3) to compare the sufficiency economy philosophy performance among business with different grade levels. The samples were small and middle business in Bangkok and near Bangkok. The sample size with 350 answered the questionnaires with and another group with 15 business were interviewed. The research instruments were a set of questionnaire with a reliability of 0.9210 and an interview form . The data form the questionnaires were analyzed by frequency distributions percentage mean standard deviation and one way ANOVA and the data from interview form were analyzed by frequency distributions. The findings of the study were: I) Sufficiency economy philosophy application among small and middle business were high sequently form their practices as follows: economic social good governance and Balanced Scorc Card 2) Performance on sufficiency economy philosophy application in business of small and middle were significantly different at 0.05 level when comparing in different aspects. 3) Sufficiency economy philosophy performance level of business in each grade levels were not significantly different at 0.05 levels.