The objectives of the research were 1) to study the level of marketing mix factors marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt 2) to examine the level of drinking yoghurt buying behaviors of dwellers in Bangkok 3) to compare the demographic characteristics and drinking yoghurt buying behaviors of people living in Bangkok 4) to investigate the marketing mix that influenced Bangkok’s consumer behaviors in choosing drinking yoghurt 5) to study the marketing communication mix that affected consumer behaviors in purchasing drinking yoghurt of Bangkok residents and 6) to explore the mettle of mind factors which influenced consumer behaviors towards buying drinking yoghurt of people in Bangkok Metropolitan. A sample was identified by a number of 400 people who reside in Bangkok Metropolitan. The questionnaires were distributed to the selected respondents in order to collect data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1. The results indicated the majority of female consumers accounting for 62.50 percent. The age range from 31 to 40 was responsible for 42.70 percent. The bachelor’s degree holders comprised 59.80 percent. The employees working in the private companies were found 61 percent. As much as 66 percent of the sample remained unmarried and 31.50 percent of the people earned an average monthly income from 15001 to 20000 baht. 2. The marketing mix factors the marketing communication mix and mettle of mind factors were prioritized in a high level. The consumer buying behaviors were in a high level. 3. The increase of marketing mix factors including product price and place resulted in a higher level of drinking yoghurt buying behavior. 4. The marketing communication mix including advertising public relations and sales promotion increased the level of drinking yoghurt buying behavior. 5. The mettle of mind factors particularly in the aspect of lifestyle and personality stimulated a higher level of drinking yoghurt buying behavior. 6. People with different age occupation average monthly income and marital status had different drinking yoghurt buying behaviors with statistical significance at level .05 while different gender and educational background showed no differences of the buying behaviors.

This research for study behavior of Thai Boxer about consumer behavior study the way to control body and study the quantity of energy in Thai’s boxer by their meal. The target is Thai’s boxer in Huaykwang district Bangkok. There are 36 persons from 2 campuses LUKBANYAI GYM 18 Persons THAIKIETPETCH GYM 18 Persons. The researcher uses Descriptive Research for record there are two ways to keep the result: questionnaire and keep the schedule of their meal. The researchers summarize percentage standard deviation Pearson Correlation Paired Samples Test with standard 0.05 The boxers have consumer behavior low from the base 66.7 upper percentage 33.3 percentages via spread nutrition: Carbohydrate there are include low cholesterol and protein which have upper nutrition from the base of athlete’s nutrition. The result shows good behavior such as eating 5 group and homemade food are 3.01 Bad behavior such as eating protein for health: Glucose eggs boiled 1-4 eggs per day are normal 2.04 The consumer behavior of boxer before fighting concern with hyper nutrition at least if compare boxer’s need with nutrition it shows 0.05 percentages.

This research were to study learning behavior and the relationship between learning behavior and academic achievement of students in taxation. The samples were students who studying management at the faculty of Business Administration and Liberal Art at RMUTL-Nan. The instruments for collecting data were behavior observation and tests. The statistical methods for analyzing data were mean and Pearson Product-Moment Correlation Coefficient. The results showed that the students’ learning behavior in taxation was at good level but the average achievement was moderate score: 63.81 out of 100 scores (C). The students’ learning behavior of five domains found that the intention of punctuality timely attention responsibility and attendance were good. Their understanding behavior was moderate. There was positive statistically significant relationship between learning behaviors and academic achievement of students in taxation at 0.01 levels. The correlation coefficient was 0.703.The learning behaviors could predict the academic achievement as 49.40 percent.

The purposes of this research were To study knowledge.consumption behaviors The increasing weight and relations of food consumptions and the increasing weight of woman with first pregnancy who received prenatal care at Prajomkloa Hospital Phetchaburi Province by using questionnaires use to collect date. Date analysis use the number percent mean Pearson correlation (r) The 3 best known level of the knowledge and avoidance of drinking alcohol. avoidance any beverage that contain caffeine. milk is the best drink the 3 least know and brown rice contain more vitamins than polished rice infants had low intelligence because of iodine deficiency and the pregnancy woman should have many snacks during the day. Best consumption behaviors of woman are avoidance of alcohol and energy boosting drinks taking medicines as doctor ordered and drinking milk is good for wellness. Negative behaviors are. food consumption depends on the consumer satisfaction. avoidance of any strong spicy food and eating half-cooked food. Increasing weight of woman the level is 7.92-12.52 kilograms. The result of formulation found that the knowledge about food consumption relates to the increasing weight no relation between the food consumption and the increasing weight.