The purpose of theis research was to study the expectancy of executives regarding the characteristics of graciuates of Rajamangala institute of TechnologyBangkok commercial Campus in three aspects: AcademicEthics and Professional Characteristics. This included the study of holistic and individual aspects as well as the comparisons of the characteristics of graduates of Rajamangala institute of TechnologyBangkok commercial Campus. The executives were classified by sexagetype of enterprisestype of businesssize of enterprises and major subjects of graduates. The samples in this research were 290 execitoves.The study participates selected by Stratified Fandom sampling. The instrument used was a questionnaire.The statistics used were Percentagemeanstandard deviation t -test One Way ANOVA and LSD.

The purpose of this study was to study and compare executives satisfaction on the characteristics of graduates in faculty of business administration at Rajamangala University of Technology Phra Nakhon in 3 aspects: Academic Ethics and Professional Characteristics. The executives were classified by gender age type of enterprises type of business size of enterprises and major subjects of graduates. The samples in this research were 290 executives. The study participates selected by Stratified Random sampling. The 40 item questionnaires of Likerts rating scales was used as the research instrument. Percentage mean standard deviation t -test for dependent sample t -test for independent sample F -test and LSD analysis were statistical method to analyze data.

The Purpose ot this study was to study and compare students and instructoes expectation toward the characteristics of business instructors in Rafamangala University of Technology Phra Bakhon in 3 aspects : knowledge; Ethics;and personality. The students and instructors wree classified by gender agesFacultystatusmajor subjects and academic years. The samples in this research were 370 students of Faculty of Business Administration and 222 instructors in Rajamangala University of Technology Phra Nakhon. The 59 item questionnaires of Likerts rating scales was used as the research instrument.Percentagemeanstandard deviationt-test for independent sampleF-test and LSD

The research aimed to study the further study needed at diploma degree and bachelor degree and to investigate the haracteristics of graduates in diploma degree and bachelor degree in accordance with business Enterprises needs. The populations were 1170 of the third -year diploma students in Home Economics Arts and Commercials Program from vocational schools under the Department of Vocational Education 297 of the second year diploma students from educational institutions under Rajamangala Institute of Technology Ministry of Education 1050 of the second year diploma students from educational institution under the Department of Vocational Education 1170 of the upper secondary school students from educational institutions under the Department of Elementary Education Ministry of Education and 146 enterprises. The research instrument was the questionnaire concerning further study needed by students and business enterprises needs in graduates. The data analysis was perfornled by frequency count percentage and mean. The major results were as follows: 1. Further study needed by the third year diploma students 1.1 The needs of diploma students for further study in Home Economics Arts and Commercials program were mostly found the 17 year-old female ones. 1.2 The needs of diploma students for further study in Home Economics program were in Food and Nutrition Administrative Home Economics and Home Economics Communication Arts respectively. The needs of diploma students for further study in Commercials program were in Business Computer and Packaging Design respectively. The needs of diploma students for further study in Arts program were in Packaging Design and Business Computer respectively. 1.3 The needs of bachelor students for further study in Home Economics program were in Food and Nutrition Food and Nutrition-Food Product Development and General Home Economics-Art and Craft Business respectively. The needs of bachelor students for further study in Commercials program were in Infonnation Technology and Hotel Program respectively. The needs of bachelor students for further study in Arts program were in Industrial Product Design and Packaging Design respectively. 2. Further study needed by the second year diploma students 2.1 The needs of diploma students for further study in Home Economics Arts and Commercials program were mostly found in the 18 year-old female ones. 2.2 The needs of diploma students for further study in Home Economics program were in Food and Nutrition-Food Product Development General Home Economics-Art and Craft Business respectively. The needs of diploma students for further study in Commercials program were In Infonnation Technology Industrial Product Design and Clothing and Textiles respectively. The needs of diploma students for further study in Arts program were in Industrial Product Design Clothing and Textiles and Information Teclmology respectively. 3.Further study needed by the upper secondary school students 3.1 The upper secondary school students were mostly the 17 year-old female ones. 3.2 Further study needed at diploma degree by the upper secondary school students was found in Business Computer the most. Food and Nutrition. Industrial Product Design Clothing and Textile Home Economics Administration and Home Economics Communication Arts were found less respectively. Further study needed at bachelor degree by the upper secondary school students in Food and Nutrition Food and Nutrition-Food Product Development Industrial Product Design and Information Technology were found respectively. 4. Business enterprises needs in graduates 4.1 Entrepreneurs were mostly managers in service business enterprises. 4.2 Business enterprises needs in diploma graduates in Food and Nutrition was found the most. Business Computer Clothing and Textile Home Economics Administration and Industrial Product Design were found less respectively. Business enterprises needs annually in Food and Nutrition and Home Economics Administration were found the most. 4.3 Business enterprises needs in bachelor graduates were in Hotel Program Food and Nutrition InfoDl1ation Technology and Food and Nutrition-Food Product Development respectively Business enterprises needs annually in Hotel Program Food and Nutrition and General Home Economics were found the most. 4.4 Desirable characteristics of graduates needed by business enterprises were to be academically expert vocationally expert English literacy specialists and computer literacy respectively. Special characteristics of graduates needed were to be responsible honest friendly creative and leadership respectively.

The purpose of this research is to comparatively study graduate students ideal characteristics regarding learning morality self-discipline and the future orientation selfcontrol from the point of view of Rajamangala University of Technology Phra Nakhon students. With descriptive research methodology questionnaires were used to gather the data from the 297 forth-year students of the semester 1/2552 at Rajamangala University of Technology Phra Nakhon. The data were analyzed by means of the computer program SPSS statistical percentage arithmetic mean standard deviation t-test f-test ane-Way ANOVA on 0.05 level of significance. The studi reveals that the most sampling group is the female students of Facuiry of Business Administration with the average GPA at approximately 2.00-2.50. With regard to the attitude about the characteristics of ideal graduate students: learning morality selfdiscipline and the future orientation self-control the students of Faculty of Mass Communication Technology e~press their opinions towards all the characteristics as high level whereas those of Faculty of Home Economic Technology and Faculty of Industrial Education have the low-level ones. Taking each aspect into consideration for that of learning the students have high practical knowledge indicated by their application of the knowledge to everyday use problem solution and the distribution. Concerning the aspect of morality they have high generosity indicated by their sincerity friendl!ness sympathy and cooperation with friends to success. For the aspect of self-discipline they highly discipline themselves indicated by their awareness of others rights unity social rules University regulations. Regarding the aspect of the future orientation self-control they have high self-restraint. They do not do an immoral act; are wilting to wait providing that it will bring about advantages; and spend money appropriately and thoughtfully. The test on correlation between factors shows that the female have more correlation to all aspects than the male. In addition the age of 2122 have more correlation to all aspects than the age of others The recommendation is that in order to bring about the graduate students with the mentioned characteristics the university should find the way to equip the students with creativity morality derived from a real situation pride in being Thai self-discipline selfcontrol self-confidence and generosity to others. The university should realize the importance of these characteristics improve along with support the students which witllead to the graduate students with the desirable characteristics.