This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range industrial analysis has related to strategic planning in high range industrial analysis has related to reassess marketing plan in high range competitive analysis has related to company analysis in very low range company analysis has related to reassess marketing plan in low range company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.

This research aims for 1) study SMEs Thai local wisdom herbal cosmetics consumer in elderly market that related to Thai local wisdom herbal cosmetics market 2) study SMEs Thai local wisdom herbal cosmetics competitors in elderly market that related to Thai herbal cosmetics market 3) analyzed elderly consumers and competitors in SMEs Thai local wisdom herbal cosmetics that related to SME Thai herbal cosmetics product. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by Canonical correlation. The results are: 1) Thai herbal cosmetics customers in elderly market have related to SME Thai local wisdom herbal cosmetics in high range 2) SME Thai herbal cosmetics competitors in elderly market has related to SME Thai herbal cosmetics customer in moderate level 3) The relationship between elderly customer and its competitor have related SME Thai herbal cosmetics in moderate level.

This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.

The main purposes of this research are 1) to investigate basic information about attitude towards self-care behavior access to public healt care system of the elderlies at Ban Huay Sai Nue community Phetchaburi province; 2) to study self-care behavior attitude towards self-care behavior and access to public healt care system; 3) to study a relationship between self-care attitude and self-care behavior; and 4) to study a relationship between access to public health service and self-care behavior of the elderlies. Data were collected from a population of 103 elderlies at Ban Huay Sai Nue community with interviewing forms. Data were tatistically analyzed for percentage means standard deviation and a relationship between attitude towards self-care behavior access to public healt care system and self-care behavior using Pearson coefficient correlation. Results of the study showed that the elderlies at Ban Huay Sai Nue Phetchaburi province had overall self-care behavior in nutrition and exercising aspects in high level ( =3.18). That is there was average relationship between attitude towards self-care and self-care behavior (r=.313). There was no significant relationship at .05 level between access to public health care service system and self-care behavior of the elderlies at Ban Huay Sai Nue community Phetchaburi province (r=.153).

The research objectives were aimed to explore the tendency of life quality improvement for the senior people analyze the community leader’s perspectives towards life quality improvement for the senior people and set up as well as observe developing trends towards elderly quality of life for accommodating to ageing society : Ban Jumrung Community Rayong Province. The samples were nine persons purposively selected from relevant experts and skillful people in the community. Tomas T. Macmillan’s Delphi Technique was applied at the standard error of 0.04. The data were collected three times repeatedly and analyzed by Descriptive statistics. The study results revealed that relevant experts and skillful people in the community accordingly agreed (IR  1.50 และ IOC  0.50). The study results would be applied to design plans to construct training patterns to improve life quality for the senior peoplein Ban Jumrung Community Rayong Province. In addition obtained the training pattern could also be used with other neighboring communities as strategic plans for the near future of national life quality improvement for aging society.