The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service behaviors; 3) to compare the differences of the BTS passengers’ demographic characteristics towards their advertising media exposure; and 4) to study the relationship of the passengers’ attitudes on the BTS in-trained advertisement with the BTS passengers’ advertising media exposure. The researcher randomly selected 400 participants through the Cluster sampling method by using the questionnaire as a data collection tool. The analytical statistics included standard deviation mean average and frequency distribution. The hypothesis testing included Chi-square T-Test F-Test (ANOVA) values testing and Pearson Prodcut Moment correlation coefficient. The study found that most respondents were single female at age between 21-30 years old obtained bachelor degree worked as employees of private organizations/state enterprises with an average of below THB 10000 monthly income. The average usage of the BTS service was once in a while during 06.00-09.00 am (Morning rush hour) for leisure purposes (traveling/shopping/personal business). The overall level of the BTS passengers’ attitudes and their advertising exposures wereat moderate level. The results of the research testing demonstrated that 1) passengers with demographic characteristic i.e. the gender difference posed only one aspect of different behavior in using the BTSservice which was the traveling hour. For passengers who were different in gender posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in demographic characteristic i.e. marital status posed only one aspect of different behavior in using the BTS service which was the purpose of service usage. For passengers who were different in marital status posed no differentbehavior in using the BTS service. There were 2 aspects found which were the frequency of serviceand the purpose of use. Passengers who were different in education level posed only one aspectof different behavior in using the BTS service which was the traveling period. Passengers who weredifferent in demographic characteristics i.e. age occupation and average monthly incomeposed different three aspect of different behavior in using the BTS service that included the frequencyof service the traveling period and the purpose of use 2) passengers with different in demographiccharacteristic i.e. gender difference posed different attitude toward the BTS in-trained advertisingmedia. Female passengers had overall attitude on understanding and sentiment higher than male.Passengers with differences in demographic characteristics i.e. age status education level occupationand average monthly income had no different attitude towards the BTS in-trained advertising media3) passengers with difference in demographic characteristics i.e. gender difference had differentexposure towards the BTS in-trained advertising media. Female passengers were more exposedto all 4 aspects of the BTS in-trained advertising media than male passengers. While passengers withdifferences in demographic characteristics i.e. age status education level occupation and averagemonthly income were overall no differences in terms of their BTS in-trained advertising mediaexposure; and 4) passengers’ attitudes toward the BTS in-trained advertising media were overallcorrelated with the BTS passengers which was relatively high.

The study and Development Lightweight growing media by banana tree to use a Vertical garden.To create thermal comfort for building users are the main factors causing the air conditioning. The cause of the electrical consumption. Thus bringing the tree into the building. In the past the building that used tree. Create a homey Subsequently it has adopted a large tree used for the purpose of lowering the temperature of the surrounding buildings. Developed into a roof garden Reduce heat to pass through the roof. And is currently being applied in the manner of a green wall. This helps reduce the heat that enters the building through the building envelope as well. The behavior of the tree to absorb water from the roots to the leaves and then passed to photosynthesis. Such a process makes the water evaporates and the air has been cooled by the surrounding trees The Heat pulled away for the evaporation of water. Such a process which happens from time to time no matter how much humidity in the air. The cool environment is another factor that manipulates the ambient environment to environment and buildings The benefits of trees in the green areas of the city this is helping to reduce and prevent the phenomenon of urban heat island The study and Development Lightweight growing media by banana tree to use a Vertical To reduce the weight of structural data were collected to design the plant material. Then the data from design professionals and vertical landscaping questionnaire. And interviews to analyze the result. And amends To test plant material vegetation series of 12 trials by planting vegetation. On the wall a series of three experiments wall. (Width 1.20 m. Height 3.00 m.) Of the test data and the growth of vegetation. Found that plants grow well on a series of plant material. The unit is lightweight and planting is not burdened with the weight of the building structure.

This research aimed to : 1) study the constructivist teaching method through cooperative learning activities to enable students’ self-instruction 2) to design the cooperative teaching and learning model based on the constructivism for the information literacy and research skills course for the students at Rajamangala University of Technology Phra Nakhon and 3) to develop the constructivist-cooperative teaching and learning instruction to develop critical thinking and learning achievement for the information literacy and research skills course at Rajamangala University of Technology Phra Nakhon. This research used a mixed-method between quantitative research and qualitative research. The data were collected from 30 students using the questionnaire approved by the experts. The in-depth interviewed data from five students who were fast acute and adept learners were analyzed and processed. The computerized statistics were percentage mean and standard deviation. The qualitative data were analyzed for content (Content Analysis). The findings showed that the students had the opinion at a high level about the model of constructivist-cooperative teaching and learning model in the information literacy skills course. Regarding each aspect it was found that the students were extremely satisfied with the constructivist-cooperative teaching and learning model. The following satisfaction lied in the development of the teaching and learning model and the trial of the model conducted with real students to see any potential flaws for further improvement and development of appropriate and effective instruction models. In addition the opinions of the informants were accordant with those of the students. The model should focus on the content and the instruction design. Group works should be used so that students can help each other. Experts in constructivism should play a main role in the development of a constructivist-cooperative instruction model. The constructivist-cooperative instruction model should be implemented with real students. The results can be further used for improvement and development of appropriate and effective instruction models.

This research aims 1) to develop online learning kit for sustainable development 2) to test the effectiveness of the online learning kit and 3) to study attitudes toward online learning kit. The sample used in this research was students from Rajamangala University of Technology Phra Nakhon registered in “World in 21st Century” the first semester of the academic year of 2018 and 36 students were obtained by using a specific random method. The statistics used for data analysis were percentage standard deviation and t-test. The research found that: 1. The online learning kit was developed with the efficiency of 80.91/96.39 which is higher than the standard set 80/80. 2. The outcome of learning with online learning kit for sustainable development was developed higher than before learning at the .05 level of significance. 3. The students have higher attitude towards online learning kit for sustainable. (𝑿̅=4.42 𝑆.𝐷.=0.61)

This research aims to study media exposure and knowledge seeking behavior of mass communication students in Bangkok included problem and obstruction in knowledge seeking. Methodology for the research was mixed method between the qualitative research and quantitative research by used depth interviews with 12 samples and survey research with 420 samples. The results can be concluded as follow: 1. Mass Communication students in Bangkok were social media exposed mostly for follow the news current situation and had conversation about news current situation mostly with friend. But they were trust mostly the information from television. Media exposure on Monday to Friday found that social media exposure was the mostly next were person media and website. On Saturday to Sunday found that social media exposure was the mostly next were television and movie. The least media exposure in everyday was newspaper. 2. Mass Communication students in Bangkok were knowledge seek from various media in the moderate level. They were seek from social media mostly next were electronics and website. How to knowledge seek by study were used tutorials mostly next were online activities and group activities. Problems and obstruction in knowledge seeking were key words data blocking data distortion data analysis and internet signal.