The objective of this research is to study and analyze social support including search for social support models for the. It is a qualitative research that collects data from in-depth individual interviews with 15 elderly and group discussions with elderly representatives and other 12 involved persons. The data collection also includes field observations and notes. We use content-based data analysis interpretation and describing from the phenomena that occurred. The results reveal that: Social support for the elderly’s well-being based on (1) self-level or self-reliance that was an attempt to help themselves as much as possible. This to make oneself feel valued to have self-empowerment and to develop oneself. 2) Family level is the closeness with the elderly who plays an important role in problems solving of physical mental and social suffering as well as to promote happiness of the elderly in all dimensions. (3) Community and local level is the cooperation of groups of people involved in implementation of the care and support the happiness creation that is consistent with family and community problems. There are 3 characteristics of social support models for the elderly’s well-being: (1) Family characteristic which is the closeness of all family members. It takes love gratitude coordination or asking for help as well as the support from both inside and outside the family in every way. (2) The nature of the community is a cooperation and coordination the benefits of both the family and stakeholders in the community in order to strengthen the social support for family quality. It focuses on social participation and well-being development. (3) Characteristic of social networks is an integrated work of 3 large groups that consists of health social service and local community. These attend to care and social support at the family level area level and provincial level emphasizing the policy integration to practice.

This research aims to 1) analyze the SMEs 4.0 market management factors for Thai clothing brands among generation Y 2) to study personal factors affecting the SMEs 4.0 market management for Thai clothing brands among generation Y and 3) to generate the SMEs 4.0 market management model for Thai clothing brands among generation Y. This study uses qualitative and quantitative research methods. In-depth interviews served as a qualitative data collection methodology. Seventeen participants were grouped into experts stores managers and specialist contemporary Thai clothing brands. For the quantitative data collection methodology the researcher used questionnaires with a specific group of 430 Generation Y male and female participants who used to purchase or frequently purchase Thai clothing brands. To analyze data percentage mean and multiple classification analysis with a statistically significant level at 0.05 the researcher used G*power. Furthermore it was analyzed if the results were consistent with the qualitative data. The research results show that market management factors significantly relate to Thai clothing brand customers’ purchasing behaviors. These factors include purchasing rationale factor purchasing motivation factor brand management factor and demand management factor. The research findings link to the best practices in the market management model both online and offline markets and sustainable development in 5.0 society including 1) a rapid technology replacement 2) adding creative value to the society 3) natural harmonization management and 4) sustainable development.

This research aimed to study students opinions towards the Cheer and Admission Conference and present a creative recruitment model for students of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon. The sample group was undergraduate students of The Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon with 376 students studying in 2019. The data collection tools were questionnaires of students opinions on the activities. Cronbachs alpha coefficient was used to examine the whole questionnaires reliability yielding a value of 0.83. A statistical package for analyzing data collected from January to February 2020 was used with the statistics mean standard deviation t-test and one-way analysis of variance (ANOVA). The research results found that: 1. The Pros and Cons of students’ opinions on the freshman orientation activities and cheer meetings were that freshmen get to know friends and seniors; freshmen are afraid of juniors and seniors. 2. Male and female students had different opinions about organizing activities for freshman recruiting and cheered meeting. 3. Students studying in different disciplines had no different opinions on organizing new freshman activities and cheer meeting. 4. Students studying in different year levels had the same opinion on organizing new recruiting activities and cheer meeting. 5. Features of the creative recruiting activities format are as follows: 5.1 It is an activity that gives importance to safety and respect for personal freedom. 5.2 It is the responsibility of the Faculty to closely watch this field of study 5.3 It is an activity that promotes pride in being a student at the university. 5.4 It is an activity that helps students to adjust to university life and aims to foster a good relationship between students seniors and juniors. 5.5 An outside activity must be an event organized by a faculty or university department only.

This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.

The purpose of the study was set to analyze the current situation of the competency of accountants model of small and micro community enterprise of central region in 2030.The study was examined through the perspective of a group of experts scrutinizing future feasibility the competency of accountants of of small and micro community enterprise of central region in 2030. The data were examined by delphi techniques with the data collected through the interviews and questionnaires from three different data collections. The data analysis was completed using median and consistency then confirmed the result with by the interquartile range calculation. It was found that the key components included 1. Knowledge and understanding of accounting and other fields 2. Experience skills and linking knowledge in many dimensions 3. Ethics 4. Soft skills of future forms of the competency of accountants model of small and micro community enterprise of central region in 2030 as examined and approved by the experts in all four skills for the feasibility of the future application.