The purposes of this research were 1 ) to study the personal factors of students in the Home Economics Vocational Certificate Program Phitsanulok Vocational College. 2 ) Study the socio- economic factors of students in the Home Economics Vocational Certificate Program Phitsanulok Vocational College. 3 ) Study the choice of Home Economics Vocational Certificate Program Phitsanulok Vocational College.4) To study the relationship between personal factors and choice of study in Home Economics Vocational Certificate Program Phitsanulok Vocational College and 5 ) comparison of the importance level in choosing to study Home Economics Certificate Program of Phitsanulok Vocational College students classified by socioeconomic factors. The population is 2 7 4 students studying in the Home Economics Certificate Program at Phitsanulok Vocational College in the first semester of the academic year 2 0 2 1 by using a specific selection method. The research instrument was a questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation chi -square and one-way analysis of variance.The results of The results showed that 1 ) students in the Home Economics Vocational Certificate Program Phitsanulok Vocational College is mostly female. The original qualification was lower secondary education with a cumulative GPA in the range of 2.01 - 2.50. The students are currently studying at the Vocational Certificate Level 3 in the field of Food and Nutrition and all of them live in Phitsanulok Province. 2) Most of the families have a total monthly income of 5001 - 10000 baht with their parents being general laborers and students coming from medium-sized families while parents have a high school education. And students are the roles in the choice of studies. 3) Students give importance to choosing to study in Home Economics Vocational Certificate Program Phitsanulok Vocational College. Overall its at a high level. When considering each aspect in descending order it was found that the measurement and evaluation aspect had the highest mean followed by the instructor and the least was the environment and facilities.For the students current educational level it was found that there was a relationship with the choice of study in the Home Economics Vocational Certificate Program Phitsanulok Vocational College by classification according to student development activities statistically significant at the .05 level. 5) In terms of different socio- economic factors it is important to choose the Home Economics Vocational Certificate Program Phitsanulok Vocational College. The relationship was not significantly different at the .05 level.

The objectives of the research were to 1) study the desirable characteristics of a short course 2) study the need for short course training 3) study motivation for short course training 4) study media exposure channels about short course training in mass communication technology and 5) guidelines of short course Training development for enhancement in competitive of Faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. Data were collected from 400 samples by using questionnaire. Data was analyzed by mean standard deviation (S.D.). The results showed as follows: 1) Desirable characteristics of a short course in mass communication technology found that most of them were interested in studying on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 4962.17 baht. 2) The need for short course training in mass communication technology was 20 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products 15) creative thinking to brand building 16) graphic design for storytelling 17) computer graphics design 18) photography for digital media 19) e-commerce website creation and 20) computers for the elderly. 3) Motivation for short course training in mass communication technology was at high level (=4.01) including self-motivation was at high level (=4.14) career motivation was at high level (=4.06) and social motivation was at high level (=3.79). 4) media exposure channels about short course training in mass communication technology was at middle level (=3.15) including Facebook was at a high level (=4.34) website was at a high level (=3.57) Television was at a high level (=3.56) acquaintances were at a moderate level (=3.35) radio broadcasting was at a moderate level (=2.82) and newspapers were at a moderate level (=2.82) 5) Guidelines for developing short course training to increase competitiveness found that desirable characteristics of short course training on Saturday-Sunday between 09.00-16.00 (68.75%) studying 3-6 hours or 1 day (47.25%) online training 50% and practice 50% (53.00%) completing a course (82.00%) requires a certificate after study (87.00%) and the average cost was 5000 baht that the most of them can pay the cost 1000 bath. The public relations channels via Facebook and agency website. The short courses of the Faculty of Mass Communication Technology consisted of 14 courses including 1) shooting and editing video with mobile phone for online sales 2) photography for storytelling on mobile phone 3) online marketing 4) graphic design for brand communication 5) Website development for community brand communication 6) photo retouching techniques 7) making sales with smartphones 8) offline marketing campaign 9) online selling via social network 10) application for online teaching 11) video and audio editing 12) creating Thai wisdom for community products 13) speaking and communication in the community 14) packaging design for community products.

This quantitative research aimed 1) to study operation performance of Thai Gem Businesses. 2) To study factors affecting firm performance of Thai Gem Businesses. The research was collected data by using questionnaire with 452 participants from production group of Thai Gem Businesses. The samples were collected conveniently and analyzed by frequency percentage mean standard deviation Pearson’s correlation coefficient and analysis confirmatory with Structural Equation Modeling: SEM. It was one of all statistic techniques to test for causal relationship of variables. The results found that database information management systems have positively affect strategic management and firm performance of Thai Gem Businesses with significant level 0.05. Database information management systems also have positive affect on strategic management of Thai Gem Businesses with significant level α < 0.05. Besides this research results found that database information management systems has positively direct and indirect affecting firm performance by pass strategic management with direct affect on firm performance equal to 0.346 and indirect affect by pass strategic management equal to 0.575. And total affect was equal to 0.921 with significant level. It showed that overall affect of database information management system on firm performance was more than strategic management affect to Firm Performance (0.603) with significant level 0.05. The analysis of correlation coefficient model showed that measurement between latent variables have positive correlation with significant level α < 0.05. The analysis of Structural Equation Model revealed that it wassuitable harmonize with empirical data ( χ2 / df = 1.489 CFI = 0.997 AGFI = 0.957 RMSEA = 0.08 RMR = 0.004) and consistent with the define hypothesis. The research results described the environmental of firm performance approach to strategic management by TOWS Matrix and recommendation on strategic management to solve problems on firm performance of Thai Gem Businesses in order to develop continuous firm performance for competitive advantage.

The purposes of this research were to study the approaches for the participatory curriculum administration creatively integrating the environment used by Rajamangala University of Technology Lanna (RMUTL) and to evaluate the desired objectives of the curriculum namely the creative thinking skill aspect in students. The target group selected by purposive sampling technique was 180 representatives of RMUTL faculty curriculum boards administrators instructors and entrepreneurs in the Chiang Mai community. The research instruments included questionnaires and behavioral observation checklists. The collected data were analyzed by using descriptive methodology and by calculating percentage mean and standard deviation. As a result of the study there are seven steps developed in the administration of the curriculum that creatively integrated the environment. In this case the participation of the target group in the administration of environment-integrated curriculum was at a high level while the students’ participation was at a moderate level. The students’ desired characteristics in regards to the curriculum’s objectives of creative thinking skills was at a high level.

The objective of this research is to analyze the content and the principles of Chinese novel “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” and to apply this in our working and daily lives. The study found that Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion is about Lu Su Marquis Sun Quan invited Zhuge Liang to meet Sun Quan and join Liu Pei’s army. Whereas Sun Quan received the secret letter from Cou Cou joining him to destroy Liu Pei. Lu Su disagreed on that idea but more than ๒๐ scholars supported Sun Quan to surrender to Cou Cou. However Sun Quan had not decided yet. When Zhuge Liang met Sun Quan’ scholars they insulted Liu Pei and Zhunge Liang but Zhuge Liang replied in smart way; praised Liu Pei as the morality and also abuse the excellency as the immorality disgraceful and surrender to evil thief Cou Cou. All of the scholars replied nothing. When Zhuge Liang met Sun Quan he teased about Sun Quan would defect himself by joining with Cou Cou which made Sun Quan furious. However after Sun Quan understood and learned how to win the Cou Cou he calmed down but was still worried about the plan. Then lady Wu came to Sun Quan and reminded him about his mother’s word; “In Zhou Yu’s counsels your safety find”. According to the story “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” there are important principles about self-organization people management and job management. For example the self-organization and the great character that leaders showed as grateful honest kindness modesty generous competent intelligent patience and endeavor. People need to follow these principles to find success in their lives. Morality and integrity can win people. The human management from “Romance of the Three kingdoms episode 43 : Zhuge Liang disputes with the Southern Scholars; Lu Su denounced the Majority opinion” the leaders could control their workers and were honest to them. They strictly punished but also giving compensation as the reward. The leaders always learn the new things and where honest decisive kind neutral supportive to the lower class and learned to share. The important principles form this part is “If you treat people well they willingly work with you”. The job management the leaders from the Romance of the Three kingdoms had the important ethic to perform their management as thinking about the majority always have a plan and held frequent meetings put the right man to the right job where keen listened to the others analytical prepare manpower and governed righteousness for the benefits of the people. The best virtues for job management are working for majority benefits having a plan listening to others and getting the right person in the right job.