จำนวน Repository ( 580 )

นวัตกรรมการพัฒนาการจัดการระบบโลจิสติกส์ 5.0 เพิ่มขีดความสามารถ การแข่งขันสินค้าชุมชนเชิงสุขภาพและพัฒนาเศรษฐกิจฐานราก
นวัตกรรมการพัฒนาการจัดการระบบโลจิสติกส์ 5.0 เพิ่มขีดความสามารถ การแข่งขันสินค้าชุมชนเชิงสุขภาพและพัฒนาเศรษฐกิจฐานราก

The objectives of this research seek to desired factors for established of model on innovative development of logistics management 5.0 to increased competitiveness of local herb product and local economic development. Theoretically the future research method using Delphi Technique approached to consensus from is purposive key informants. Who were relevance experts involving three rounds of in-depth interviews and questionnaire and the descriptive statistics included median and interquartile range (IR) were used to analyses Delphi consensus. The research findings indicated that demand chain factors consisted of 1) innovative development of customer engagement 2) innovative development of customer services 3) innovative development of customer responses and 4) innovative of manufacturing flow management. It combined with supply chain factors consisted of 1) innovative development of adaption 2) innovative development of value engineering 3) innovative development of value chain for logistics management and 4) innovative development of strategic alliance. Ultimately this above research results can be using to established model of innovative development of logistics 5.0 management to increase competitiveness of local herb products and grassroot economics development. (husband/wife/children) after retirement most of them do not have credit cards is the same sample group that has the highest level of planning for life after retirement. However the researcher tested the hypothesis and found that the majority of people are aware of the rise of an aging society and has increased investments before retirement age. Relying on government’s policy for the elderly is no longer the real answer for the people as working age groups are well prepared to plan and manage their retirement living. Moreover the educational level of the sample population is related to financial education and investment to prepare for retirement. Lastly the researcher found that working age people still need a lot of support for knowledge about sustainable retirement life management.

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กลยุทธ์การตลาดธุรกิจสตาร์ทอัพด้วยนวัตกรรมผลิตภัณฑ์สมุนไพรแปรรูปจากใบพลู จังหวัดสมุทรสาคร
กลยุทธ์การตลาดธุรกิจสตาร์ทอัพด้วยนวัตกรรมผลิตภัณฑ์สมุนไพรแปรรูปจากใบพลู จังหวัดสมุทรสาคร

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover marketing mix strategies of processing herbal product with betel leaf consisted of product strategies price strategies place strategies promotion strategies which could be used to recommend the marketing strategies in order to meet future local and national market needs.

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แบบจำลองธุรกิจผลิตภัณฑ์น้ำพริกแกง วิสาหกิจชุมชนบ้านคลอง สำโรง อ. บ้านแพ้ว จ. สมุทรสาคร สู่เศรษฐกิจชุมชนที่ยั่งยืน
แบบจำลองธุรกิจผลิตภัณฑ์น้ำพริกแกง วิสาหกิจชุมชนบ้านคลอง สำโรง อ. บ้านแพ้ว จ. สมุทรสาคร สู่เศรษฐกิจชุมชนที่ยั่งยืน

: Research on the business model of curry paste products Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy the researcher aims to study and analyze a business model for curry paste products and to develop curry paste products. to be desired and choice for consumers by qualitative research and participative action research. (Participatory Action Research: PAR) and the research was conducted in 3 steps namely 1) to study the concepts and theories of Business Model Canvas in order to formulate a business model for Nam Prik Kaeng products; 2) Analyze the data from an in-depth interview. Focus group discussion from the stakeholders and 3) Content Analysis with the Nam Prik Kaeng product business model. Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province and summarized the research results by descriptive analysis. Enterprise Ban Phaeo District Samut Sakhon Province towards a sustainable community economy is to enable the development of a business model of the Ban Khlong Samrong Community Enterprise Group. By applying modern management knowledge to manage community enterprises The results of this research can be used to communicate and create mutual understanding among community enterprise members. as a guideline for further development of curry paste products And the knowledge from this research can be used to train the community enterprise group to have knowledge on business management. Suggestions from this research found that Ban Khlong Samrong Community Enterprise Ban Phaeo District Samut Sakhon Province still lacks knowledge in marketing. Therefore there should be an extension in the next market research project.

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รูปแบบพฤติกรรมการตัดสินใจซื้อเพื่อพัฒนาผู้ประกอบการธุรกิจผลิตภัณฑ์สปาขับเคลื่อนยุทธศาสตร์ Thailand 4.0
รูปแบบพฤติกรรมการตัดสินใจซื้อเพื่อพัฒนาผู้ประกอบการธุรกิจผลิตภัณฑ์สปาขับเคลื่อนยุทธศาสตร์ Thailand 4.0

This research aims to 1) to study the personal factors of Thai and foreign tourists towards their buying decision making behavior in spa products; 2) to study the current situation of buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 and 3) to create behavior patterns of purchasing decisions to develop spa product entrepreneurs driving the strategy of Thailand 4.0. The research used mixed methods qualitative and quantitative. The researcher applied qualitative methods by interviewing 21 selected key informants. The data obtained from qualitative was used to construct the questionnaires which were used to gather quantitative data and analyzed by multiple classifications. The researcher determined the sample size to represent the population using the G*Power program. The research tools used in this research were 1) an in-depth interview and closed-ended questionnaires for qualitative research and 2) a questionnaire obtained from the qualitative research using the Delphi technique as a reviewed questionnaire for quantitative research. The questionnaires were distributed to the 305 samples. The results of the hypothesis testing of personal data were as follows: gender nationality age education level source of information that brought them to Phra Nakhon Si Ayutthaya Province and participants traveling to Phra Nakhon Si Ayutthaya Province are the factors that affect buying decision making behavior spa product of model buying decision making behavior for the development spa products entrepreneurs to drive the strategy of Thailand 4.0 strategy. The result of hypothesis testing factors affect the buying decision making behavior for spa products come into 6 factors are local identity product usage buy as a souvenir repeated buying information from reliable sources and the interpersonal factor of entrepreneurs or salespeople. All of these results comply with the assumptions.

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การวิจัยและพัฒนาการใช้ประโยชน์จากของเหลือทิ้งในชุมชนตามรูปแบบชีวิตวิถีใหม่ : ขยะโฟม
การวิจัยและพัฒนาการใช้ประโยชน์จากของเหลือทิ้งในชุมชนตามรูปแบบชีวิตวิถีใหม่ : ขยะโฟม

During the epidemic of the coronavirus covid-19 single-use plastic containing products were in high demand across the community and may not be cost effective to recycle. However repurposing such materials can reduce their environmental impact for instance plastic foam waste can be made into pots for planting different types of plants and trees. By mixing the foam with a suitable cement in a ratio of 1:1 a large range of pot diameters from 4.5-10 inches can be produced suitable for both indoor and outdoor planting requirements. These pot products suitable for growing plants of all sizes are durable unbreakable water tight. Therefore it is a product that repurposes the leftovers from the community and may even add value. This strategy helps reduce the problem of waste and in particular encourages replenishment of green space to nature and the environment which also helps to combat global warming.

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