This research aims to study the marketing mix factors that influence consumers’ purchasing decisions and to compare the marketing mix factors that influence purchasing decisions of consumers in the Seacon Square shopping mall. It was found that the marketing mix factors that influence the buying decisions of customers in the Seacon Square shopping mall were at the high level in every criteria. The product factor was at the highest level. The following are the distribution channel promotion marketing and pricing respectively. A comparative study of the marketing mix factors that influence consumers’ purchasing decisions by the nature of personal information showed that customers having different age and status had different marketing mix factors in the purchasing decision statistically at the 0.05 level.But the customers with different gender educational level occupation and average revenue per month had indifferent factors that affect the marketing mix decisions statistically at 0.05.

Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema there are also online movie channels giving viewers more choices. Therefore cinema operators should continue to develop business to meet moviegoers needs. The purpose of this independent study is to study marketing mix that affect cinema purchase decision in Bangkok. The sample group of 400 was selected and the questionnaire was used as an instrument for data gathering. Statistics used for analysis included Percentage Mean Standard Deviation t-test one-way ANOVA least significant difference: LSD of 0.05 level and Multiple Regression. The results of this study show that most sample group are female who had bachelor degree age between 26-30 years old work for private employees and earn 20001-25000 THB per month. Overall group rated marketing mix factors at the high level. When considering each aspect the sample group paid highest attention to place followed by price product and promotion. Hypothesis testing found that there is differences in demographic factors which are age occupation and income affect purchase decision. On the other hand there is no differences of demographic factors in gender and education. In addition the results reveal that the marketing mix factors affect on purchase decision are product place promotion but not price.

The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. The sample group was 500 graduation single females age between 25-29 years old working in private companies monthly income between 30000 – 40000 baht. The instruments used in the study were 1) the questionnaire and 2) the multiple regression analysis. The frequency percentage and mean were the parameters used for statistical analysis. The result of the study were 1) the most frequent buying store was 7-11 2) the most frequent communication channel was LINE application 3) the most frequent connecting tools were smartphone and tablet and 4) the most frequent payment channel was convenience stores. The finding of Generation Y population’s character analysis showed that occupations the convenience stores’ brand and connecting tools had effected to buying decision at the convenience stores and it is statistically significant at .05 level. For the marketing communication channels analysis showed that Advertising Sales Promotion Public Relations and Publicity Online and Social media Marketing Mobile Marketing Direct and Database Marketing and Personal selling were effected to buying decision at convenience stores.

This research was conducted with the aim to identify personal factors and the factors of the marketing mix that influenced the decision to buy beauty drinks. It also looked at the marketing mix factors that were associated with the decision to buy beauty drinks. A sample of 400 people was selected through purposive sampling and snowball sampling. The instrument used to collect data was a rating scale questionnaire and interviews categorized by their professions. The statistics used in this research were statistical hypothesis testing Pearson Correlation Coefficient qualitative analysis (interviews) t-test Independent and F-test at the level of statistical significance of .05. The results were as follows. 1) The analysis of individual factors showed that the majority were females between 26-30 years old with diplomas with an average income per month from 10001 to 20000 baht. 2) Personal factors influencing the decision to purchase beauty drinks were high in the overall purchasing decisions. 3) The result of the study to examine the relationship between the marketing mix associated with the decision to purchase beauty drinks was positively and moderately correlated with the marketing mix in 7 aspects.

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency percentage mean standard deviation Pearsons chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader vendor and consumer by using Indepth interview to analyze relation between opinion vender and consumer conform to result of quantitative research.