The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

The purposes of this research were : 1) to The decision to buy food from the delivery business of Phranakhon Rajabhat University students 2) to study the marketing mix factors used to decide on the purchase of food from the delivery business of Phranakhon Rajabhat University students Phuket Province 3) to ddetermine the relationship between demographic characteristics and food purchasing decision behavior of the students of Phranakhon Rajabhat University and 4) to Determining the relationship between marketing mix and decision-making behavior of food business students in Phra Nakhon Rajabhat University. Samples were students who are studying at the first year of undergraduate level of Phranakhon Rajabhat University students and have bought 400 types of delivery. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that: 1) most of the students decided to buy food from KFC. The average cost per session is about 301-400 Baht which will be bought after 7:00 pm on Saturdays and Sundays. To eat with friends the person who influenced the decision to order food is the student who knows about the promotion of food delivery from the Internet. And why decide to buy food delivery. Because the promotion. Or have a promotion 2) the students opinions on the marketing mix used in the decision to buy food from the overall delivery business. Very high when considering each item in descending order the most significant aspect was the distribution channel followed by the product price. And the least is marketing 3) the relationship between demographic characteristics is the gender of the students. And accommodation the decision to buy food from the delivery business of Phranakhon Rajabhat University students was found to be related and 4) the relationship between marketing mix factors: product price distribution channel and promotion. Relationships with decision-making behavior of food business students in Phra Nakhon Rajabhat University statistically significant at the .05 level.

The purposes of this research were: 1) to study the effectiveness of customer relationship management influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya 2) to study the customer loyalty influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya. 3) to study the effectiveness of customer relationship management influence the customer loyalty on private vehicle inspection service in Phra Nakorn Si Ayutthaya. The samples in this study were 325 Banpan private vehicle inspection service’s customers in Sena district Phra Nakorn Si Ayutthaya province. The data were analyzed by using frequency percentage mean standard deviation and Multiple Regression Analysis. The results found that the opinion levels on effectiveness of customer relationship management in overall and each aspect was found that the customer engagement customer hearing customer suggestion customer retention and customer prospecting were at the high level. The opinions level toward the customer trust on service quality was found at highest level in overall. The opinions level toward the customer loyalty was found at high level in overall. The result of hypothesis test found that the effectiveness of customer relationship management in customer suggestion customer retention and customer prospecting were influenced the customer trust on service quality. However the customer engagement and customer hearing were not influenced the customer trust on service quality. The customer trust on service quality were influenced the customer loyalty. The effectiveness of customer relationship management in customer engagement customer suggestion customer retention and customer prospecting were influenced the customer loyalty however the customer hearing were not influenced the customer loyalty.

Because school administrators play an important role in the management of schools to achieve their objectives effectively. This research aims to study leadership of school administrators factors relating to leadership leadership and relationship between leadership and factors affecting leadership of school administrators. The research design was based on the correlation research . The samples used in the study were 185 of the school administrators and deputy director. The research instrument was a questionnaire. Statistics used in data analysis were frequency percentage mean standard deviation and pearson correlation. Research results found that 1) The administrators of the schools in the secondary education area 1 had the form of four types of leadership. The results showed that the patterns of leadership reflected in the supportive leadership style. The highest average was followed by participatory leadership. Leadership focused on success. 2) The results of the study on the level of factors related to the leadership of the school showed that the four factors were the opinions of the target group. It is important to have leadership in mind. The average score on the highest level of leadership was followed by group characteristics organizational characteristics and external environment. And 3) the relationship between leadership and related factors of the leadership of the school administrators was found to be positively correlated in all aspects.

Changing in the present era led Rajamangala University of Technology Phra Nakhon needed to emphasize on its policies to comply with the national policy related to the creative ideas for the development of innovations internet learning forming Smart Farmer & Smart Startup and the specialist labors. Thus this was for the Thai society to step into the “innovation driven economy.” In response to the national policy it aimed at the university development toward basic changes in persons and organization adjustment to become university 4.0 together with the academic line to answer for the needs of problem solution and develop to become equivalent with other universities. According to this significance the researcher interested to study on the relationship among transformational leadership the follower’s adjustment and the follower’s performance. The research objectives were 1) to study on the relationship between the transformational leadership and the follower’s adjustment and; 2) to study on the relationship between the follower’s adjustment and the follower’s performance. Thus this would be used as the guideline to develop the administrative tasks in the organization and any units for the effectiveness and efficiency. This quantitative research adopted questionnaire as the research instrument. Data was collected from 270 samples. Data analysis was done through the use of CFA to seek for the relationship of the variables and the hypotheses were tested by the Structural Equation Modeling: SEM. The result of the research shows that transformational leadership with ideology forming inspiration intellectual stimulation and individual consideration had lesser than 5 p-value in all aspects. Thus it can be concluded that all 4 forms of the transformational leadership had the positive relationship with the follower’s adjustment while the follower’s adjustment also had the positive relationship with the follower’s performance. Therefore according to the research results the organization leader shall forsee and aware on the significance of leadership in form of leader with ideology vision ability in emotional management and good ethic motivated for the work inspiration forming attitude and stimulate the soul of followers to have creative ideas and new innovations amid the condition of changes in the present era.