จำนวน Repository ( 60 )

กลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑล
กลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑล

The research of Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution average percentage standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.

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ตลาดผลิตภัณฑ์ sme กลุ่มสมุนไพรไทยเพื่อผิวพรรณในเขตกรุงเทพมหานคร
ตลาดผลิตภัณฑ์ sme กลุ่มสมุนไพรไทยเพื่อผิวพรรณในเขตกรุงเทพมหานคร

This research aims for 1) study factors of producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 2) study the factor level of the producer that affects to SME Thai herbal skincare market in Bangkok metropolitan 3) analyze producer that affects to SME Thai herbal skincare market in Bangkok metropolitan. The 381 samples using for this study were randomized from 57635.18 population in Bangkok calculated according to the Krejcie and Morgan statistics while research instrument was questionnaire for data collection. Frequency percentage mean deviation and Canonical correlation techniques were using for analyzed data. The results of this study were as: 1) Producer factors have highly affected to SME Thai herbal skincare market in Bangkok metropolitan 2) levels of producer factors have affected to SME Thai herbal skincare market in Bangkok metropolitan in moderate range 3) the analysis of producer factors have moderate affected to SME Thai herbal skincare in Bangkok metropolitan.

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การพัฒนาเกณฑ์การประเมินมาตรการทางด้านการรักษาความปลอดภัยสำหรับหน่วยงานภาคเอกชน
การพัฒนาเกณฑ์การประเมินมาตรการทางด้านการรักษาความปลอดภัยสำหรับหน่วยงานภาคเอกชน

The objective of this qualitative study was to develop and determine security measures for private organizations. Documentary analysis and focus group technique were used as a method for gathering data. Eight participants who had experiences in security management were participated in a focus group. Data from two sources were gathered and integrated for data analysis. The results of data analysis led to the development of security measures factors. Findings indicated that there were five factors of security measures that needed to be implemented and carried out in private organizations including building awareness of technology development in security; integration of architectural security components; developing security systems; human resource management which encompasses security personnel and sharing knowledge; and determining appropriate security procedures that relate to nature and physical of organizations.

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แนวโน้มและปัจจัยส่วนประสมทางการตลาดที่มีผลต่อพฤติกรรมในการตัดสินใจซื้อผลิตภัณฑ์เวชสำอางเกาหลีของผู้หญิงวัยทำงานในเขตกรุงเทพมหานคร
แนวโน้มและปัจจัยส่วนประสมทางการตลาดที่มีผลต่อพฤติกรรมในการตัดสินใจซื้อผลิตภัณฑ์เวชสำอางเกาหลีของผู้หญิงวัยทำงานในเขตกรุงเทพมหานคร

The purposed of this research “Trend and marketing mix factors affect toward purchasing behaviors of working women in Bangkok” was to study (1) the relation between personal factors of working women in Bangkok and the marketing mix factors of Korean cosmeceuticals (2) the trend of using the Korean cosmeceuticals of working women in Bangkok. The samples of this study were 400 working women in Bangkok. The questionnaires were implemented as the tool for data collection. The statistics methods were used for analyzing data; Percentage Mean Standard Deviation and Chi-Square. The results were found that: The results were showed that most of respondents had range of age between 20 to 30 years old hold Bachelor degree single and lived with the parents. Their monthly income were 15001-20000 bath and work with the private companies. They have bought face care cosmeceuticals and the reason of buying is products’ quality. Innisfree is the most popular cosmeceuticals brand. The price which they spent each time are not more than 1000 baht. The places where they buy the products is health & beauty shops such as Boots Watsons Matsumoto First Drug and EVEANDBOY. The purchasing frequency is once a month. They decided to buy the products by themselves and the information about Korean Cosmeceuticals come from the Internet. This research was found that the respondents are continually going to buy Korean Cosmeceuticals. They will interest to buy whitening product for next purchase. The hypothesis testing results showed that (1) monthly income age and education have mostly related to purchasing behavior of Korean Cosmeceuticals (2) monthly income has mostly related to the marketing mix factors. (3) product place and marketing communication have mostly effected to purchasing behavior

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The assessment of total suspended particulate (tsp) and particulate matter less than 10 μm (pm) at AmphoeMuangPathumthani Province. 10
The assessment of total suspended particulate (tsp) and particulate matter less than 10 μm (pm) at AmphoeMuangPathumthani Province. 10

The purpose of this . 0.0. 0. experimental study was to concentration ofdust values particlessmaller than10micrometersinAmphoeMuangPathumThani and to analyzethe concentration oftotaldustvalues inAmphoeMuangPathumThaniTo comparethe concentration ofparticlessmaller than10micrometersand dustincluded inAmphoeMuangPathumThaniBy the concentrationin the airvalues compared tothe standardvalues ofthe Pollution Control Department andto determine thedistributiondustof eachstationsthathow muchdifferenceThestation hadinstalledmeasuredustallsevenstations includingBangProkthemarket arealocations BangDuawastheconstruction of roads Bangkuwatthevillage Bangkladeeareawasindustrial Lukhok thecommunity area Banchang area ofpaddy fields and Bankrachang thevegetable gardenarea.0293 - 0.3199 mg/m.0. From the analysisconcentration valuesdustwas found thattheconcentration dustvalues was included inthe range03 by themarketarealocationshadconcentration valuesand distribution dust ofthe mostIndustrial factorywas very valuablethesecond Theanalysis ofconcentration values ofparticlessmaller than10micrometerswas found thattheconcentration ofparticlessmaller than10micrometersin

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