This research is a quasi-experimental research. The objectives 1) to study the product branding strategy branding products from the reed fiber in the market 2) to create and develop brands of reed fibers with participation of the communities of Nakhon Nayok and Chanthaburi 3) to promote the commercial reed-fiber product marketing plan with the participation of Nakhon Nayok and Chanthaburi 4) to create a website brand and marketing plan for commercial reed fabrics with participation of the communities in Nakhon Nayok and Chanthaburi 5) to assess the effectiveness of the website brand and marketing plan for commercial reed fabric products with participation of Nakhon Nayok and Chanthaburi 6) to try out the website brand and marketing plans for commercial reed fabrics with the participation of the communities of Nakhon Nayok and Chanthaburi 7) to create a website manual brand and commercial reed product marketing plan with participation of Nakhon Nayok and Chanthaburi. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by Purposive sampling. The study method used to collect data by constructing a satisfaction survey questionnaire Starting from cloth weaving a from reed fibers with processed into products that focus on the needs of the market from more than 15 reed fabrics woven and there are more than 15 various types of bags the products have been developed to meet the needs of people in Bang Sa Kao community Laem Sing Chanthaburi and the Kaem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok with the branding designs from standardized products to be effective and suitable for people in both community in the future. The research found the people in two provinces 1) can adopt the products that are developed to meet the standards and market demands and prepare to develop branding in the next occasion from Bang Sa Kao Laem Sing Chanthaburi and Khem Khong and Lam Bua Loi community Pak Phli Nakhon Nayok 2) community can create a wide variety of beautiful bag products with training and developing in order to make products derived from reed fiber to be beautiful and meet the standards and market demands and being able to make a brand 3) the research team and villagers have taken part in marketing promotion by designing marketing plan and putting advertisements on the website for the promotion of products from reed fiber distribution and contact with the community’s products Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok. There are both languages for public relations; Thai and English that can be use more information on the website at any time that will be able to make a group of entrepreneurs or people interested in the product. To contact via website and phone contact with ease to inquire information of products from reed fibers quickly and easily 4) web site for promoting products from reed fiber distribution and contact with the community creating products reed fibers at Bang Sa Kao Laem Sing Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi Pak Phli Nakhon Nayok 5) There is a manual for using the marketing planning website advertising distribution the satisfaction of the training of the people in both communities was at a high level because it can be used for the real purposes.

The objectives of this research were to 1) study patterns and patternsmaking of Hmong tribal top 2) design and develop Hmong tribal top 3) investigate satisfaction towards Hmong tribal top. The sample used in this study were 378 Hmong villagers residing in Mae Chaem District Samoeng District and Ganlayani District. Satisfaction questionnaires towards Hmong tribal top designs and 2 Hmong tribal top prototype developments were used as tool for the consumersatisfaction data collecting. The descriptive used for statistical analysis in the studywere the frequency percentage arithmetic mean and standard deviation. The research findings were as follows; (1) Most of the respondents were married ageing between 26 to 30 years old. They were mainly self-agricultural activities owner having monthly income lower than10000 baht with educational background lower than bachelor degree. The study revealed that majority of male respondents 97.88 % were capable to make Hmong tribal cloth. In contrast majority of female respondent 89.42 % were knowledgeable in Hmong apparel making. Predominantly the respondents largely wore Hmong apparel privately tailored by family member 75.13 % in male respondents and 79.89 in female respondents. Unanimously most of male and female respondents satisfied by the Hmong tribal top prototype 88.89 in male and 81.48 in female because of its ease of movement in all positions. Most of respondents were content in design and Hmong tribal top prototype. Male respondents preferred Hmong male tribal top No.1 to No.2 with average 4.31 and 4.25 respectively. Overall the satisfaction of both designs was in high level. Meanwhile female respondents were satisfied by female top prototype No.1 than prototype No.2 with average at 4.35 and 4.27.

Printing Design Reflects of Identity Wisdom Pha Jok Tai-Yuan Weaving for Toward Value Added on Tourism Products that reflects the identity of the wisdom of the capital provinces and to design a product from the souvenir provinces to add value to the travel groups with a trademark of the broad trade a trademark of the brown trade an application of the transmitters of the transmitters Data analysis uses descriptive data analysis in combination with statistical data to analyze pattern data and use the data obtained to develop patterns that reflect the identity of Pha Jok Tai-Yuan Ratchaburi together with the survey of satisfaction of the sample consisting of entrepreneurs. design of fashion and fabric motifs. The number of five people includes consumers and tourists in the Kubua community at Wat Kholong Suwankhiri. Ratchaburi City (100 people) with printed patterns and souvenirs developed to increase the value of tourist goods The study found that the Pha Jok Tai-Yuan pattern in Ratchaburi province has unique patterns that can be divided into two groups: the main pattern and the assembly pattern. The two groups are applied to the design of the modern but unique pattern of the Pha Jok Tai-Yuan pattern in Ratchaburi province. The souvenir product from the sample satisfaction survey found that the samples were satisfied with the development of prints and product patterns. The development of patterns can reflect the identity of the pattern is average overall satisfaction 𝑿̅ = 4.28 . To promote the tourism of the community and the development of local products to inherit the wisdom of local products to be produced as souvenir products to help the community earn more revenue from selling products.

The development of Ikat fabric reflects the Thai Phuan identity to designing contemporary fashion products. The purpose of research divided into 3 selections 1 studying the Thai Phuan identity ‘s fabric 2 developing the weaving’s patterns of Thai Phuan fabrics 3 designing the contemporary fashion products from the fabrics based on the satisfaction of customers survey. The simple groups are the ancient pattern’s Ikat fabric and the applied pattern’s Ikat fabric. The collected equipments of the research analyzing the identification of Ikat fabric by separating the analyzed standard into 3 parts such as the characteristics outline’s pattern weaving and coloring the evaluation of pattern fabric developed for professional opinions the evaluation of satisfaction of fashion products from professional opinions. The results have found that the older Ikat pattern fabric has been inspired from nature as well as arithmetic and line. Straight line referred natural environment. The type of pattern layout from straight line using square pattern continued 2- shaft weaving has the favorite colors are red yellow green dark brown black white. The Ikat’s pattern adapted weaving has the arithmetic framework and straight line. Diagonal pattern was inspired the 4-shaft weaving the colors usually be complementary colors but the white colors would be tie-dying Ikat the popular basic tone colors would be pastel tone reducing the dark of colors by using the white. Researcher design and improve 3 Ikat pattern fabrics which inspired the identity of Thai Phuan culture three. There have found that the professionally fashion designs think the first designed Ikat fabric “Ruam Nam Chai Thai Phuan” should be mostly developed into fashion products by (xˉ= 4.56)(S.D.=0.59) And the fashion products was evaluated by the fashion professional they were satisfied with the design number.4 (unisex) by (xˉ =4.69) (S.D.= 0.40) From those results shows that the Ikat fabric presented the identity of Thai Phuan and the designs is responded the customers as well.

The purposes of this research were 1) to survey and analyze design potential and product 2) design and develop the products of Mudmee Silk Weaving Community Enterprise Surin Province 3) create a prototype of costume accessories and 4) increase the value of community enterprise products with production standards. The samples used in this research were people entrepreneurs and members of Mudmee Silk Weaving Community Enterprise in the area of Khwao Sinarin sub-district municipality Surin which is obtained by Purposive Sampling 20 entrepreneurs and members of Mudmee Silk Weaving Community Enterprise Ban Rae Subdistrict and 100 people in the area of Khwao Sinarin Subdistrict Municipality Surin province. The research instruments were structured interviews pre-study tests post-study tests and questionnaires. The statistical used to analyze the data were descriptive statistics that consist of a percentage average score standard deviation and quantitative statistics that consist of Independent Sample t-test One-way ANOVA Factor Analysis and Regression. The result found that Mudmee Silk Weaving Community Enterprise Ban Rae Subdistrict were lacked cognition of product design and development to meet the needs of consumer groups and popular product design trends. Therefore it focuses on designing new products and developing existing products by matching patterns and colors to suit each product. The achievement of design skills and products of Mudmee Silk Weaving Community Enterprise Ban Rae Subdistrict after post-test was higher than before with a statistically significant at 0.01 level. The product prototype was a bucket hat womens handbag and ballet shoes. Factors that influenced the decision to purchase a product prototype found that most of the sample groups were female aged 31-40 years marital status bachelors degree employed occupation income 10001-15000 baht. Factors influencing the decision to purchase silk products in each aspect were at a high level. The mean was at a high level in all aspects. Sorted by average was products followed by physical price and distribution channels. There were no differences in the testing factors influencing the purchasing decision of product prototypes classified by gender age and overall income.