The research of the factors influencing people’s purchase of the book about sufficiency economy in Bangkok was aimed at studying 1) attitudes towards sufficiency economy 2) marketing factors and book purchasing behavior about sufficiency economy 3) sociological effects upon sufficient economy and 4) factors influencing people’s purchase of the book about sufficiency economy in Bangkok. The questionnaires were constructed as a tool for collecting data from 400 samples of the people in Bangkok who used to purchase the book about sufficiency economy. The results of hypotheses tests at the statistical significance of 0.05 showed that 1) awareness knowledge liking and preference in attitudes towards sufficiency economy had no influence upon a purchase of the book about sufficient economy 2) marketing factors including product price promotion and place had influence upon purchase of the book about sufficiency economy 3) sufficiency economy book purchasing behavior the number of the books about sufficiency economy had influence upon book purchasing behavior 4) morality and sufficiency aspect in sociological effects had influence on sufficiency economy book purchasing behaviors.

The article “King’s wisdom for the development in higher education Institution” aims to follow in the footsteps of the King Bhumipol Aduyadej Rama 9 and to be grateful for the mother land the application the King’s wisdom to be framework for the development in higher education plan in accordance with the 15 years long-term plan N๐. 2 (BE 2551-2565) and the National Economic and Social Development Plan N๐. 12 (BE 2560-2564) which adheres to the guideline “philosophy of sufficiency economy.” The results of the analysis of the King’s wisdom in accordance with the framework of the Higher Education Development Plan and the National Economic and Social development Plan for the development of four main missions: men working goals and organization. Summary King’s wisdom is a science of development that can be develop in every area perfectly in science technology research and innovation by focusing on people as the center with developing people to have knowledge skill social responsibility with ethics and morality to be a perfect person in order to be ready to live in a modern world and world trend which being aware of moderation reasoning and having good self-immunity and not abandoning the cultivation of morality as well as being able to live happily and living together in peace.

This research was to used Lanna wisdom project-based learning activities in sufficiency economy of sustainable development courses for undergraduate students Rajamangala University of Technology Lanna Chiang Mai. The objectives of this research were to development of Lanna wisdom project-based learning activities to study students’ learning achievement about local wisdom and to study students’ satisfaction towards Lanna wisdom project-based learning activities. The instruments were included lesson plans on local wisdom pretest and posttest using Lanna wisdom project-based learning activities tests assessment of students ability to present Lanna wisdom project-based learning activities according to actual conditions and students’ satisfaction towards Lanna wisdom project-based learning activities questionnaires. Research was assigned to students learning activity by Lanna wisdom project-based pretest and posttest using Lanna wisdom project-based learning activities tests evaluated students’ learning achievement and students’ satisfaction towards Lanna wisdom project-based learning activities. The research findings were as follows; 1. Lanna wisdom project-based learning activities was associated knowledge of Lanna wisdom with sufficiency economy for application in daily life 2. Students’ learning achievement about local wisdom in lesson 4 after using Lanna wisdom project-based learning activities are increase at statistically significant level of 0.01 and capable of Lanna wisdom project-based learning activities presentation at a higher level. 3. Student overalls satisfaction towards Lanna wisdom project-based learning activities at the highest level. The recommendation of research that universities should support of appropriate teaching curriculum by project-based learning activities.