This research aims to rank popularity in pursuing higher-education in the field of Home Economics of 11th grade students in Bangkok Metropolitan area and to survey level of basic knowledge in Home Economics motivation and channel in receiving information for higher education. The sample group consisted of 400 students in 11th grade in Bangkok Metropolitan. The tool employed was an opinion questionnaire. The study found that the sample group ranked Kasetsart University as the highest popular university followed by Suan Dusit Rajabhat University Srinakharinwirot University Rajamangala University of Technology Phra Nakhon Suan Sunantha Rajabhat University Rajamangala University of Technology Thanyaburi Rajamangala University of Technology Krungthe and Phranakhon Rajabhat University respectively. Most of the respondents had high level of knowledge in Home Economics particularly about Food and Nutrition. Regarding motivation the sample group gave importance to courses offered in terms of institutional aspect students’ requirement in terms of personal aspect and future career in terms of inherent individual factor. Concerning channel of information most respondents chose to gain information through guidance teacher and website of the universities which the samples considered as most reliable.

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

The purposes of this study were 1) to study the socially responsible behaviorof the students and 2) to study factors that differentiate student’s socially responsible behavior. Factors included predicted variables personal factors: genderstudent grade educational achievement average monthly income per household student and media exposure towards social responsibility in the students atGovernment Universities in Bangkok Metropolitan. The data were collected through 400 students from seven government universities out of fourteen nationwide in 2012.Data analysis employed frequency percentage mean (x)? and standard deviation (SD.). Statistics used for hypothesis testing included t-Test One-way ANOVA andStepwise multiple regression analysis.

This research is a pre-experiment research of one-shot case study type. The objective is to study the effect of training program on Art crafts in Banbangkhae Social Welfare Development Center for the elderly. The target populations are 15 voluntarily elder persons residing in Banbangkhae Social Welfare Development Center Sooksan Building in 2010 who have been selected by the center officials. The Elders are in good physical health and able to participate in the activities. Tool used is a training program on Art crafts for the elderly consisting of Performance Skill Measurement Forms and Satisfaction Questionnaires. Data analysis is descriptive statistics. The results of the research are that: 1) Performance skill scores of the elderly are in a good level. 2) Their satisfactions to participate in the training on the aspects of the lecturer date and time of the training materials and equipments activities topics of training are in a high level.

This research was pre-experiment research of ooe-shot case study type with the objective to study The Effect of Training Program on Art crafts in Banbangkhae Social Welfare Development Center for Older Person. The target populations were 15 voluntarily older persons residing in Banbangkbae Social Welfare Development Center Sooksan Building in 2010 who have been selected by th Center officials that they were in good physical health and able to participate io the activities. Tbe tool used in experiment was Training Program on Art crafts for Older Person. Data collection instruments were consists of Performance Skill Measurement Forms and Satisfaction Questionnaires and data analysis by used descriptive statistics. Result ofthe research found that: 1. Performance skill score of the older persoos were in good level. 2. Their satisfactions to participate in the training on the aspects of the academic field date and time of the training materials and equipments training topics of training were io high leveL