The objectives of this research is to study (1) The factor of decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program) (2) The factor that is correlated in decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program). The sample population consisted of four hundreds high school students in Bangkok. The instrument of research was a questionnaire. The Statistical Package for the Social Sciences (SPSS) for Windows computer program was applied for analyzing formulating and tabulating the data collected. The techniques of descriptive statistics used were percentage mean and standard deviation. Techniques of inferential statistics utilized were t-test one-way analysis of variance (ANOVA) in order to analyze differences between variables taken as a group. If there is a statistically significant differences found between pairs in a group Scheff?’s pair testing were deployed. Multiple Regression Analysis were applied in order to analyze the factors of decision making in Bangkok high school students affected to study in bachelor of Mass Communication (English Program). If there is a statistically significant found in Multiple Regression Coefficient of Correlation under paired testing will be used to identify the correlation between factors. The results were as following: 1. The factors of student program in high school affected the decision making to study in bachelor of Mass Communication (English Program) were high school program. 2. The marketing factor of Mass Communication Technology affected to Bangkok high school students decision making to study in Bachelor of Mass Communication (English Program) is product price place promotion.

The objectives of this study are to study the usage of the marketing mix factors application for decision making to select wedding consult services at Bangkoknoi district in Bangkok metropolistan to study the decision behavior when selecting wedding consult services as well as comparison of the marketing mix factors in selecting wedding consult services classified as per- individual factor. The result showed that the product factor was highly important as proper-services-as-required was emphasized. The price factor was highly important as clearly displayed-price was emphasized. The place factor was highly important as ease-of-traveling was emphasized. The promotion factor was considered highly important as special-discount from normal rate was emphasized. The result from hypotheses testing showed that the sample group with different age education average income and career tend to use the marketing mix factors in selecting wedding consult services differently with a significant statistical difference of 0.05 while the sample group with different gender tend to use the marketing mix factors in selecting wedding consult services indifferently with a non-significant statistical difference of 0.05.

The purposes of this research were 1) to study the personal student factors of a vocational certificate type of Home Economics Phetchaburi Vocational College 2) to study the importance and the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College 3) to study relationship between the personal factors and the importance of the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College. The sample used were 148 students who are studying in vocational certificate type of Home Economics Phetchaburi Vocational College. The instrument used in this thesis was questionnaire. The statistics based on the data analysis include percentage frequency values average standard deviation and Chi Square. Analysis of statistical data by a computer program. The results showed that 1) the personal student factors of a vocational certificate type of Home Economics Phetchaburi Vocational College were no effect for the decision to study in general. 2) the learners pay 7 sides attention to the study for a vocational certificate type of Home Economics Phetchaburi Vocational College in general were rated at high level. When considering each side it was found that every side was rated at high level. Shortage average form most to least is career the college environment learner development activities teachers curriculum and media materials and equipment that support teaching. 3) the relationship between respondents’ general information and decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College found that gender related with media materials and equipment that support teaching age related with college environment and field of study related with image of college is statistically significant at the 0.05 level. The relationship of grade point average (GPA) and revenue of learners per month didn’t relate 7 sides with the decision to study for a vocational certificate type of Home Economics Phetchaburi Vocational College is statistically significant at the 0.05 level.

This research is intended to be used as a guideline for the study of decision making in choosing a skin aesthetic clinic. The study was conducted from a sample of 400 randomized sets. The instruments used were questionnaires. The data consisted of demographic characteristics including 26.8% males and 73.2% females 53.0% aged between 20-30 years 60.0% bachelors degree holders 37.3% an employee of a private company and 33.5% average monthly income of 20001 - 30000 baht. The results showed that the service marketing mix factors (7Ps) of skin aesthetic clinics including product or service price people or staff physical evidence and processes of service provision positively influent the decision to choose a skin aesthetic clinic. The results showed that the overall decision-making factors in choosing a skin aesthetic clinic service were averaged at 3.85 percent a high level. The highest aspect was the search for information followed by the problem awareness decision making and alternative assessment respectively.