The objectives of this research are to study marketing mix factors of banana flour in bakery business and to study organizing factors of banana flour in bakery business. Data were gathered by using in-depth interviews and questionnaires. The samplers of this research are bakery business in Bangkok to analyze it through typological analysis domain analysis and descriptive statistics. The result of this research shows that there are 32 Marketing Mix factors divided into 8 Product factors 4 Price factors 6 Place factors and 14 Promotion factors. There are 12 Organizing factors divided into 4 Environmental factors 2 Organizational factors 3 Buying Center factors and 3 Individual factors and show that Price factors Place factors Product factors and Promotion factors were at high level respectively. Buying Center factors Environmental factors Organizational factors and Individual factors were at high level respectively. The researchers provided commercial marketing guidelines of banana flour in bakery business for entrepreneurs and advised them to improve packaging of banana flour to promote the image of banana flour as a healthy food to develop distributing channel through retail stores to focus on marketing communication through online to plan a long term banana flour marketing strategies and to create a good relationship with bakery business owner.

The objectives of this research were 1) to study the guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 2) to study the policy recommendation of the executive for the administration towards Digital University. The researcher proceed this research with the Exploratory Sequential Design one type of the mixed research method which is firstly conducted with Qualitative Research through the recommendation form the interview of the executive in order to create the questionnaires. Then it is processed statistical data with package program for approving the conclusion result of the Qualitative Research in order to have the more complete conclusion of research. The research indicated that the Executive give recommend of the guidelines for Administration towards Digital University as follows: 1) Guideline for Human Resources Management; the university must have personal with knowledge Skills of using technology and language and must maintain the human resources with knowledge. The head for the university must be modern personality to the key of Digital University. 2) Guideline for Financial Management; the university must have sufficient budget for Digital University Policy proceeding Earn money from education and research grants and also have an investment for procurement in order to be ready not less than other universities 3) Guideline for Organization Management; the university must be proactive management provide policy of using Digital University. The administration of any matters which must use the more digital technique. Must create good governance system and the management towards a quality organization and prepare physical plan to develop the university. 4) Guideline for Material and equipment Management; the university shall have the more an investment in worth materials have the equipment enough for the officers. The infrastructure should be ready and should be rent instead of purchase because of easy to manage. 5) Guideline for Information Technology Management; the university shall use the Information Technology System to manage in every activities in order to reduce paper with the same information such system must be sufficient efficient stable and safe. The university should support the use of this system to officers

The purposes of this research were to Guidelines for design and development of products processed woven from sedge professional groups Ban Wa Wa Ban Muang Khon Kaen. Sample group in research is foreign tourists 50 people and Local people 50 people. Wants to buy processed of products processed woven from sedge professional groups Ban Wa Wa Ban Muang Khon Kaen. Tool used in research is a questionnaire want side different of the target audience have confidence equal to .930 statistical analysis was performed by percentage. Average mode and questionnaire to evaluate satisfaction in the field of use and in marketing processed products from woven reeds in the process evaluation choice and in the evaluation process compare with the original souvenirs by the questionnaire 2 copies have confidence equal to .830 and .784 respectively. Statistical analysis was performed by means of percentage mean and test the hypothesis with the t-test statistic type Dependent Sample. The research concludes that. 1. The processed product design woven from reeds method 1 suitable for buying relatives brethren. Method 2 suitable for buying in the family and Method 3 suitable for buying boss adults. 2. Select target group the processed product design woven from reeds in method 2. Statistically significant at the .05 level vendors are more satisfied than the original model in almost every aspect. 3. The target group is satisfied in processed products woven from reeds the new model is more than the original model on all sides and processed products woven from reeds powerful new applications rather than processed products woven from reeds original form.

This research aims to study Design guidelines for home decoration woven from pandanus odoratissimus linn the woven pandanus Phanans home parish of the island of Koh Lanta Krabi. Sample in Research is foreign tourists 50 peoples and Local 50 peoples. Want to buy product Home decoration Krabi. The research instrument was a questionnaire want side different of the target audience have confidence equal to .890 statistical analysis was performed by percentage. Average mode and questionnaire to evaluate satisfaction in the field of use and in marketing for home decoration woven from pandanus in the process of evaluating alternatives and in the assessment process compare with the original souvenirs by questionnaire 2 edition have confidence equal to .893 and .830 respectively. Statistical analysis was performed by means of percentage mean and test the hypothesis with the t-test statistic type Dependent Sample. The research concludes that. 1. Workings portfolio design home decoration method 1 small put of box can adjust the size between channels. Method 2 box put of large removable foldable and Method 3 small table of lamp removable foldable. 2. Target groups choose the design of home decor in the 3 approach. 3. The target audience is satisfied with the new home decor more than the original in all sides. Statistically significant at the .05 level dealers are more satisfied than the original model in almost every aspect. Except for eco-friendly images and the new home decor is more effective than the old one.

This research aimed to this research aim: 1) to study the problems of the National Museums in Central Region of Thailand 2) to study The Guidelines of Marketing Development of Arts and Sciences Educational Attraction of the National Museums in Central Region of Thailand. This research is qualitative research with interviews. The researchers also studied theories involved from documents includes Marketing Mix (7P’s). The sample group used in this study is the officers involved in the Central National Museum. The tools used in this research are interviews. This research found that Products and services the three national museums products or antiques Is interesting and distinguished in itself. Service characteristics of the museum focus on providing educational services providing information to interested parties. The price of collecting admission fees and using the premises according to the regulations of the Fine Arts Department. Location convenient transportation both private cars and public transport. Marketing promotion there are books brochures brochures and information systems through computer networks. Personnel or employees there are good work intentions good service smiling. Physical environment the building is quite old. It should improve modern display techniques. Processes Group visits are usually contacted in advance in order to arrange a guest speaker. Suggestions for museum development Products and services should consider the enjoyment of the visitors learning including receiving details of meaningful signs. Location adding a sign showing a large museum entrance. Marketing promotion should advertise through various online media should organize creative learning activities. Physical environment should improve modern display techniques. Processes adding a tourist center help to inform visitors of the rules and regulations for visiting museums for proper conduct.