จำนวน Repository ( 47 )
ปัจจัยที่มีความสัมพันธ์ระหว่าง โภชนบัญญัติ 9 ประการ กับการตัดสินใจ สั่งอาหารผ่านแอปพลิเคชันออนไลน์ ของนักเรียนมัธยมศึกษาตอนปลาย เขตพื้นที่การศึกษามัธยมศึกษาเขต 1 ภายใต้ฐานวิถีชีวิตใหม่
The objectives of this research were 1) to investigate food ordering behavior through online applications 2) to study Food-Based Dietary Guidelines affecting food ordering through online applications 3) to study decision-making process affecting the process of choosing to order food through online applications 4) to compare decisionmaking process for food ordering through online applications classified by personal factors and 5) to study the relationship between Food-Based Dietary Guidelines and food ordering decision-making process through online applications of high school students in the Secondary Educational Service Area Office 1 under new normal. This study was a quantitative research. The sample was 400 high school students at extralarge secondary school under the Secondary Educational Service Area Office 1 Bangkok. The sample had at least once to order food through online applications. A questionnaire was used as a research instrument for data collection. Data were then analyzed using statistics including frequency percentage mean standard deviation t-Test and F-Test and Pearsons correlation coefficient. The results of this research indicated that most of the respondents werefemale aged 16 currently studying at Mathayomsuksa 4 level and under the schoolgroup 1. In terms of food ordering behavior through online applications under the newnormal it was found that the students used to order food through the online GrabFood application the most. The most ordered food was savory food and paid attention to the cleanliness of food and the safety of the selected food as well as the freshness of the food. The food was mostly ordered on Sundays. The average cost was about 101-200 baht per time. The respondents made their own decisions to buy food and the reason for deciding to order food was to have the food delivered quickly. For the importance of Food-Based Dietary Guidelines affecting food orderingthrough online application under a new normal. Overall importance level of Food-Based Dietary Guidelines affecting food ordering decision through online applicationsunder new normal was at the moderate level. When considering each aspect sevenitems were at a high level one item was at low level and the other one is at thelowest level. The level of importance of the decision-making process affecting theselection of online food ordering applications under the new lifestyle base was foundthat the overall importance was at a high level. For each aspect it was found at thehighest level in 2 aspects and at a high level in 3 aspects. The results of the comparisonof the decision-making process for food ordering through online applications under the new normal classified by personal factors it was found that the respondents with different gender and affiliated school had different decision for food ordering through online applications with a statistical significance level of 0.05. The results of analysis of the relationship between Food-Based Dietary Guidelines and food ordering decisionmaking process through online applications of high school students in the Secondary Education Area Office 1 under the new normal indicated that two variables had negative relationship at a low level. When considering each aspect it was found that the four variables had a low relationship and in the same direction as follows: eating food that was clean and free from contamination followed by eating a lot of vegetables eat fruit regularly eat fish lean meats eggs and legumes. Eating foods that were moderately fat. The results also found that five variables of the Food-Based Dietary Guidelines were associated with low levels of correlation in the opposite direction as follows: avoid eating foods that are very sweet and salty consumption of a wide variety of nutritious foods from the five food groups always take care of your body weight drinking milk according to age abstain or reduce alcoholic beverages eat rice as a staple food alternating with some starchy foods respectively.
การสื่อสารการตลาดออนไลน์ที่มีผลต่อการตัดสินใจ ซื้อสินค้าผ่านแอปพลิเคชัน เจดี เซ็นทรัล
This research is a quantitative research. That have the objective to study 1)demographic characteristic affecting on purchasing decision through JD Centralapplication 2) online marketing communication affecting on purchasing decision through JD Central application. The sample is customers who purchase products through the JD Central application of 400 persons. The researcher selected purposive sampling by using questionnaires with the reliability of each variable between .906 - .949. Statistics used to analyze data were frequency percentage mean standard deviation one - way analysis of variance and multiple regression analysis with a statistical significance level of .05. The results showed that 1) most of the respondents were male 54.00 percent age between 18 - 31 71.00 percent bachelor’s degree 66.50 percent status of single people 71.75 percent sudents 36.25 percent Income/month less than 15000 baht 36.50 percent and family size 3 - 4 people 54.50 percent 2) demographic characteristics affecting on purchasing decision through JD Central application with a statistical significance of .05 were education levels 3) online marketing communication affecting on purchasing decision through JD Central application with a statistical significance of .05 were Website Twitter and Facebook.
การพัฒนาระบบบริหารจัดการฐานข้อมูลวารสารอิเล็กทรอนิกส์กรณีศึกษาวารสารวิชาการและวิจัย มทร.พระนคร สาขามนุษยศาสตร์และสังคมศาสตร์
This research is aimed to develop the Electronic Journal Database Management System: Case Study – Academic Journal and Research of Humanities and Social Sciences Rajamangala University of Technology Phra Nakhon. By developing the online database website we will be able to use this to transfer the information review the articles gather information publish the knowledge and innovation from the study research and encourage University’s officers to have the channel to publish their academic journals and Humanities and Social Sciences research. Also this can be used to publish and announce the news via Internet network and use it as a search engine for anyone who is interested in the journals and researches which can be lecturers students or general public. The method for system development started with the system design and get tested by the specialist. After that the system has been experimented with the sample group of Research and Development section officers and researchers and received the report. The system result information has been displayed via website which is developed using PHP MySQL Dreamweaver and Photoshop The results of Electronic Journal Database Management System development: Case Study – Academic Journal and Research of Humanities and Social Sciences Rajamangala University of Technology Phra Nakhon are based on the sample group who are University’s lecturers and officers. The sample group tested the system by searching for the information in the system. The results indicated that the information was filled in from the sample group and displayed correctly.
แนวทางการพัฒนาระบบโลจิสติกส์และซัพพลายเชนในการเพิ่มมูลค่าการจำหน่ายสินค้าออนไลน์ประเภทสินค้าอาหารกล่องเพื่อสุขภาพพร้อมรับประทาน
This research aims to 1) To analyze the situation of logistics and supply chain of healthy ready to eat meals that sold via online. 2) To study a framework of logistics and supply chain development in value added healthy ready meals that sold via online. 3) To practically benefit in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. The researcher has a desire that this study will contribute to supporting the use of digital technology in business for creating alternatives decisions and system management together with the development of the product category. Hence this enables building long-term competitive advantage for entrepreneurs and reduces the complexity from the use of digital technology which plays a role in in Thailands infrastructure and logistics and supply chain management. In this qualitative research the study sample includes seven full-time or parttime entrepreneurs selling healthy ready meals that sold via online in Bangkok and vicinities. Data collection is conducted through interviews. The study found that the locations of six online healthy ready meals sellers are in Bangkok and one in Sumutprakarn. Four sellers provide delivery service in Bangkok and vicinities and three only in Bangkok. Six sellers provide food ordering channel via Line Application five via Facebook three via phone call two via Instagram and one via a specific food ordering application. Three sellers have more than 21 menus while two other sellers have 8-14 and 15-21 menus. There is no seller whose menus are less than 7. Most of the payment methods which six sellers provide are through bank transfer two sellers by cash and two sellers by credit/debit cards respectively. This research can be concluded based on the objectives of this research as follows. 1) Situation of popular online health products. Health-conscious consumers are becoming more interested in food consumption. The suitable calorie intakes are calculated each day and non-toxic ingredients and safe cooking methods are used. It is found that food delivered directly to consumers must have the appropriate supply chain with logistics activity management in order to be consistent with product category and consumers who are of working age that have no time to cook or eat at a restaurant. Some people think it is impossible to cook as their work is too busy. Therefore they decide to order food online for convenience while they can still take care of health. 2) In studying the framework it is important to pay attention to raw materials coordinating with suppliers of raw material method and workspace of the cook delivery to customers customer relationship management and 3) Practical benefits in making money from online business in the future which Thailand is entering the digital society according to the policy of Thailand 4.0. Therefore consumer behavior has changed and it is possible to use technology that is the driving force of the food business the technological development along with logistics management and supply chain management in quality preservation cooking of ingredients transportation and after-sales service. The use of technology can shorten the supply chain because the manufacturer can directly deal with the customer. It can solve the problem or improve the ability of the business directly which will add value and enhance competitiveness. As a result the business will be growing and competitive in the long run. Suggestions for online food entrepreneurs are the risk of miscommunication and careless transportation that ignores customer details which can cause loss of customers despite not the food quality. Therefore entrepreneurs need to manage supply chain quality thoroughly. Moreover the online healthy food entrepreneurs should regularly monitor the quality of raw materials to build credibility so that customers will make the purchase decision once they know the product and then repeat purchase in the future.
การออกแบบและพัฒนาระบบเครือข่ายออนไลน์ การให้บริการวิชาการระหว่างชุมชนกับคณะสถาปัตยกรรมศาสตร์และการออกแบบ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research is Design and Development of Online Network. Providing the Academic Community with the Faculty of Architecture and Design. Rajamangala University of Technology Phra Nakhon. The purpose is 1) To develop online network. Community-based academic service to the Faculty of Architecture and Design 2 ) To design the image of the website. Networking Community-based academic service to the Faculty of Architecture and Design 3 ) To test and evaluate online network performance. Community-based academic service to the Faculty of Architecture and Design Rajamangala University of Technology Phra Nakhon The data was randomly sampling from 240 users and was analyzed by frequency average standardization and ranking.The research finds that the overall satisfaction toward the website development of the manager faculty were moderately at excellent level 4.58 and the standard deviation ofIt also found that the first satisfaction level toward website was in the content and graphic and overall satisfaction of specialist were moderately at good level 4.37 and the standard deviation of 0.69