The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom) 2) to compare demographic characteristics purchasing decision behavior and 3) to study correlation of perception and retention production placement in Ban Nee Me Ruk Sitcom which purchasing decision behavior. The data were collected from 420 residents in Bangkok Metroplitan who were watching Ban Nee Me Ruk Sitcom. Data analysis employed frequency percentage arithmetic mean () and standard deviation (SD.) Statistics used for hypothesis testing included t-test One-way ANOVA and Chi-square. The study presented the following results: The presentation of the production placement included: display product images impulse buying shelves that attract customers. Another character of retention in the production placement was the latent contents. The production display were convenient goods such as Mamy Poko and Lactasoy. After the residents samples watched Ban Nee Me Ruk Sitcom the purchasing decision behavior was in the middle level (52.1%).

The purpose of this research were to study the needs in the instruction development ot the Faculty of Science and Technology in Raiamangala University of Technology PhraNakhon according to the students and the teachers perception. The study target groups consist of 220 students and 45 teachers. The tool used was the questionnaires. The data anaalysis was the percentagethe mean and the standard deviation. It was found that the needs in the instruction development according to the students perception was the building area at the hign level. and the minimum need was the assessment and evaluation of the instruction.The needs in the teachers perception is the budget management As for the teachers needs it was shown that the administrators should buy sufficient instructional materials and they should find external budget to develop the faculty in various topics effciently. As for general administration their needs were that the administrators should develop the faculty information system to be always up-to-date.

The purposes of this research were to study of art activities on aesthetic perception of student in Home Economics Technology of Technology Phra Nakhon . The subject consisted of student in Home Economics Technology 70 persons. The instrument of this study consisted of 10 art activities plans 10 tests of aesthetic perception and aesthetic perception behavior noticeable form. The author has tested pre-program by tests of aesthetic perception after that the researcher taught by art activities program of 10 subjects the researcher inform leamers to make a test after-program has finshed. between the pretest and the posttest were exactly same taken them to analyze by t-test.

This research aimed to investigate perception attitude and behavior ofRajamangala University of Technology Phra Nakhon undergraduate students on 3Dpolicy - based activity Participation and the relations among perception attitude and behavior. 3D aspects include Decency Democracy and Drug-free. The data werecollected through 400 RMUTP undergraduate students from nine faculties in 2010.Data analysis employed frequency percentage mean ( ) standard deviation (s.d.).Statistics used for hypothesis testing included t-Test; to compare between two variables F-Test and One-way ANOVA; to compare more than two variables and Pearson Product Moment Correlation Coefficient. The results of study found that RMUTP students perceived news releases on 3 D policy of the university at the average level. In the meantime their overall attitude towards 3D policy campaign was rated in average level. The attitude towards Decency was at high level and Democracy and Drug-free were considered average. The student participation in 3D –based activities was rated at high level when considered by individual and overall aspect. Hypothesis testing resulted as follows: 1. Students with different gender had different perception of 3D policy with a statistical significance at .05. However there were no significant differences at .05 among students from different faculty. 2. Students with different gender and faculty had different attitude towards 3D policy with a statistical significance at .05 3. The participation behavior on 3D-based activities of students with different gender and faculty was different. 4. The perception of 3D policy new releases had a positive correlation with 3D- based activities participation behavior. 5. Attitude towards 3D policy of the university had a positive correlation with 3D- based activities participation behavior.

The study of ethical behaviors through students perception in the field of business administration in Rajamangala Institute of Technology Bangkok Commercial Campus was a study to find seven ethical behaviors of the students those were : honesty discipline generosity responsibility hard-working self-reliance and gratitude. The purpose of this research was to study seven aspects of ethical behaviors through students perception and compare the ethical behaviors between sex and learning achievement. The sample of this study selected by using simple random sampling technique from students in six majors of business administration field of study. In each major -Accounting Marketing Infonnation System Management Business English and Finance -50 students was selected as sample of the study totally 300 students. A questionnaire was used in collecting data. The findings were as follow : It was found that the ethical behaviors through the students perception was totally in high level. As for each aspect it was in high level 5 ones -gratitude honesty self-reliance discipline and responsibility respectively. For the medium level there were two aspects: hard-working and enerosity. The comparison of ethical behaviors through students perception by sex found that ethical behaviors of male students were totally in the medium level and female students were in high level. When considering in each aspect ofboth sexes the highest means was in gratitude honesty was lower. The total of comparison was found statistically significant difference at the 0.5 level. It was also found that there were four differences in statistical significance at the 0.5 level -honesty discipline responsibility and self-reliance. The comparison of ethical behaviors through students perception by learning achievement found that totally ethical behaviors of students with low achievement (lower than 2.00) were in the medium level. Students with medium achievement (2.00 -2.99) and those with high achievement (3.00 -4.00) were in high level. When considering each aspect of students with low medium and high achievement the highest means was in gratitude and followed by honesty except students with low learning achievement the lower level was discipline. The result of totally comparison was different at the 0.5 statistical significance level. There were two different aspects with statistical significance at the 0.5 level in the aspect of honesty and self-reliance.