จำนวน Repository ( 558 )

พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า  กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)
พฤติกรรมการเลือกสื่อโฆษณานอกบ้านของลูกค้า กรณีศึกษา : บริษัท แพลนบี มีเดีย จำกัด (มหาชน)

Research Objectives were the followings; firstly to study Behaviors of outdoor advertising selections directly from Plan B Media Public Company Limited’s customers Secondly to study levels of Marketing Mix influencing to those who bought outdoor advertisings from Plan B Media Public Company Limited. Thirdly to study business data differences affecting to Behaviors of outdoor advertising selections from Plan B Media Public Company Limited’s customers. The research was conducted by using questionnaires for data collection and analyzed it by the use of percentages means and standard deviations one-way ANOVA (F-test) and multiple regressions. Study found that on the whole levels of customers’ opinion toward marketing mix were high. In considering to each Marketing Mix the most three things were found as high level comprising; processes marketing promotion and price correspondingly. Behaviors of outdoor advertising selections were also found at the same. When Hypothesis was tested we found that these factors comprising Product Price Marketing Promotion and Behaviors of outdoor advertising selections had a linear - relation statistically at the level of 0.05 (F = 15.546 p = 0.00). Besides its Multiple Correlation Coefficient was equal to 0.601 which means that the predictive factors cohesively forecasted behaviors of outdoor advertising selections directly from Plan B Media PCL.’s customers and shown at 33.80 percentage (R2adj = 0.338). In addition each different business data had an influence to behaviors of outdoor advertising selections from this company in the same way.

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การรับรู้และการจดจำสื่อโฆษณากับการตัดสินใจซื้อเครื่องสำอางประทินผิว  : กรณีศึกษาผู้บริโภคในกรุงเทพมหานคร
การรับรู้และการจดจำสื่อโฆษณากับการตัดสินใจซื้อเครื่องสำอางประทินผิว : กรณีศึกษาผู้บริโภคในกรุงเทพมหานคร

Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education awareness and recognition with advertising media buying decisions cosmetic skin care : a case study of consumers in Bangkok. The purpose of the research was to determine the relationship between population factors that influence the decision to buy cosmetics skin care products. The quantitative research questionnaires were used to collect data. Sample of 385 people living in Bangkok. And a quota sample using a specific classification by age group. By focusing on the awareness and recognition of the media. The results showed that the decision to buy cosmetics skin care. With a focus on advertising. TV Radio media magazines newspapers online media and media at the point of purchase moderate (34.00) analysis test t-test to test the F-test and test different pairs by way of (Scheffe Method) found demographic factors and the cost to buy cosmetics and skin care. Age education occupation and income per month. As a result the decision to buy it. From measurements with statistics Eta found that the perception of the media are related to the cost of purchasing cosmetics skin care at a low level (0.94) and measurements with statistics Eta found recognition. Media are related to the cost of purchasing cosmetics skin care is low (0.11) were also suggested. Entrepreneurs do not have the media hype

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การเปรียบเทียบอายุการล้าของผิวเชื่อมพอกไส้ฟลักซ์  เกรด X111-T5-K4 และ  E110T5-K4H4
การเปรียบเทียบอายุการล้าของผิวเชื่อมพอกไส้ฟลักซ์ เกรด X111-T5-K4 และ E110T5-K4H4

The damaged propeller shafts caused by the fatigue failure will be repaired by shield metal arc welding process. The service life dependeds on fatigue endurance limit of welding surface. This study was aimed to compare the fatigue resistance of two types of hard facing electrodes using the same arc welding repair process. The investigation of fatigue stress at 517 MPa in failure criteria showed that the propeller shafts repair by Flux core arc welding Process using electrode grade E110T5-K4H4 provided the approximate same service life as that using electrode grade X111-T5-K4 but lowered the repair costs up to thirty-five bath per kilogram electrode. As a result the total maintenance cost decrease 68250 baht per year.

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The study on high temperature degradation of AISI 1020 low carbon steel  in the carburization state
The study on high temperature degradation of AISI 1020 low carbon steel in the carburization state

This research was aimed to study the high temperature degradation of AISI 1020 carbon steel pipe under the carburizing atmosphere. This environment was prepared by a mix of powdered charcoal and CaCO3 catalysts and then simulated at temperature of 1000C for 1 2 and 4 hours. The variation in the weight of the aged steel specimens was obtained by the measured metal loss at various working periods. The light optical microscope was used to observe the microstructural changes of aged steel samples. The results revealed that the prolonged operating period decreases the weight of samples and the degradation occurs on the outer surface of the pipes. The study also indicated the microstructural difference between the inner and outer wall of the steel pipe which is resulted from the changes in chemical compositions during the carburizing process.

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การลดของเสียในกระบวนการผลิต กรณีศึกษา : โรงงานดาเดียร์เซรามิกในจังหวัดลำปาง
การลดของเสียในกระบวนการผลิต กรณีศึกษา : โรงงานดาเดียร์เซรามิกในจังหวัดลำปาง

The objective of this research is to reduce waste in the production ceramics of Dadear Ceramics Factory in Lampang Province. The 7 quality control tools (7 QC Tools) were implemented including Check sheet Graph Pareto diagram and Fishbone diagram were used in analyze problem and solve the problems. It was found that most of the wastes come from burning ceramics process. The kilns and wheelbarrow has been used for a long time furthermore the equipment and parts were damaged from lack of maintenance. The non-standard of product arrangement method into the furnace were the cause of waste. Thus the researcher were improve wheelbarrow into the kilns and design a fixture to help worker to product arrangement. The results of the research which geathering data from quality inspection department. Then comparing data before the improvement (between September to December 2013) and after the improvement (between November 2014 to February 2015) the wastes are reduced from 8.97% to 0.29%. The result of improving is very efficiency because it can reduce the wastes to 8.68%.

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