This research aimed to study the concepts that readers attain from the story of Mahajanaka composed by His Majesty King Bhumiblo Adulyadej and how they are communicated to readers. The methodology of analysis was discourse analysis focusing on language and culture. From a deep reading of the workit can be seen that its words and phrases were selected and arranged in an exalted and exquisite style to praise the magical story of the Lord Buddhas previous birth. At the same time the story is narrated in straightforward way to allow the younger genneration entry into the work. Apart from this certain content was adjusted to be of greater benefit to Thai society. As for non-verbal language illustrations were used to help tell the story and male it more interesting. In terms of culture the examination of the work founf four areas of impotr: religion reflecting as a way of pure perseverance sharp wisdom and complete physical health; kingship and governance with regard to which for over fifty years king bhumibol has been on the throne and has shown devotion to the kingly virtues; the economy and society regarding which the author advises Thai people on how to live well during economic crisis and in society; and education the work reflecting the value of education and institutes of learning for all.

The present study aims to examine individual factors that cause difference in perceptions of academic contents presented in conference posters and graphic design factors that affect attraction and comprehension of academic information. Both graphic desing factors and individual factors were tested to draw a set of guideline for appropriate poster and to propose fonmns of conference posters that can attract viewers and convey academic content. Data were collected from the Thailand Research Symposium Expo 2010 hosted by the National Research committee. A team of research assistant had observed behaviors of 197 samples and 45 posters. Results showed 14 communicative factors and graphical design attributes that affect affraction-informal text tvpe formal text type black tect on color background color text on white background transparent text density of content one-column format large picturt color picture graphic picture line graph diagram text below picture and light color background. The research also found that communicative factors and graphic design caused caused certain behavior the sample group. These results could provide useful guideline for future academic poster designs.

The purposes of the research were to conduct an error analysis in paragraph writing of the students of the faculty of Liberal Arts Rajanangala University of Technology Phra Nakhon to collect information to be used as a guideline for English teaching and learning and for English curriculum development for undergraduate students of the faculty. The simple-random sample group of 36 students was 40% of the total population 88 fourth-year students in the academic year 2010. The tools were a paragraph -writing worksheet and a form prepared to record the frequency of each type of errors ofeach sample The results of the study indicated that among four main types of errors : 1) paragraph format 2) paragraph structure 3) Grammar and sentence structure and 4) punctuation and mechanics it was found that errors in grammar and sentence structure were most frequently found (58.72%). This included 11 types of errors in the order of frequency found as follows: word choice verb forms detelminers sentence fragments prepositions singular/plural nouns verb-tenses run-on sentences subject-verb agreement wrong word order and use of reference terms accordingly.

There are two purposes of this research 1) the level of knowledge and attitude in ecotourism of student in Rajamangala University of Technology Phra Nakhon 2) the ecotourism behavior of student in Rajamangala University of Technology Phra Nakhon. The study was conducted by analyzing questionnaires collected from sample of student in Rajamangala University of Technology Phra Nakhon total 430 cases. The SPSS was used to analyze these questionnaires. Descriptive Statistic were applied and presented in form of percentage and mean. The research showed that 1.The respondents were most males they were sophomore studied in Business frequency of travel ecotourism is between 1-2 times / year. They get information from television/radio the most. 2.The level of knowledge in ecotourism was high especially for Eco-tourism focused on nature and the environment. The unique biological habitats and artistic traditions as possible. 3.The level of attitude in ecotourism was high especially for Eco-tourism management should take into account the potential of existing resources and activities accordingly. 4.The ecotourism behavior was medium-high especially for When you see wild animals are crossing the road. You stop waiting for the animals go through before.

The purposes of this research were to study and compare the factors related to the timely or late graduation of students at the Rajamungala University of Technology Phra Nakhon (RMUTP). The sample consist~d of 290 students of the Rajamungala University of Technology Phra Nakhon. The instruments used for collecting data were the 5 rating scales questionnaire. The reliability was 0.87. The data were analyzed by using SPSS for window. The statistics used were a -coefficients frequency percentage average mean t-test and Chi-square. The results were as follows: 1. Students background: The sampling group who timely graduated were mostly female studied in Faculty of Home Economics Technology and enrolled with high school certificate and got grade point average between 2.00-2.99. They were admitted through direct entrance examination. Their hometown was Bangkok and stayed with the parents who were together. The highest academic qualification ofthe parents was primary school. Most of the parents were venders. Their monthly income was over 15000 Baht. The parents were the financial supporters of the sampling group who mostly did not do part time jobs. Their grade point average was between 2.00-2.99. They went to the parents when they had problems. Students characteristic: The sampling group who timely graduated had learning problems about adjusting their learning style and not understanding the content taught. While the sampling group who untimely graduated had problems about health economics heedlessness from family members and learning problem on preparing special project and planning. Both groups had the same opinion toward teachers characteristic that the teachers paid a great attention on teaching. Most of the sampling group who timely. Graduated agreed that the teachers used easy to understand language. The sampling group who untimely graduated agreed that the teachers used the appropriate assessment method. For the opinion toward the learning environment most ofthesampling group who timely graduated agreed on the cleanliness of the registration process and the other group agreed on the sufficiency ofthe library to search for the information. 2. The factors related to the timely or late graduation of students show that sex faculty and grade point average (OPA) are correlated with both timely and late graduation (p< .01)