The purposes of this research were : 1) to study the personal factors 2) to study marketing mix factors 3) to study consumptions behavior 4) to study the relationship between personal factors and consumption behavior and 5) to study the relationship between marketing mix factors and consumption behavior. The samples have been done with 400 consumers visited McDonald’s restaurant in Pathumwan District Bangkok. The instrument was used the statistical questionnaire and in data analysis tools were used frequency value percentage value mean value standard deviation value and Person Chi-Square. Statistical analysis calculated by computer program. The results of consumers in McDonald’s restaurants in Pathumwan District Bangkok shown that : 1) most of the consumers are females and younger than 20 years old with monthly average income less than 10000 baht and most of consumers are students and education levels is lower than Bachelor degree. 2) the marketing mix factors result of consumer in overall have satisfaction a high level and when considering each side found that samples group provide the highest level satisfaction is products and samples group there are 3 levels at the high level and sort by descending from the average is product pricing and promotion. 3) consumption behavior found that the type of foods were sold in the restaurant the consumers prefer to eat the most popular interval Burger which consumers using more than that time 15.00-20.00 hrs frequency of in-store service and the average of 1-2 per week a time popular select access inside a department store because the staff are willing to provide services like interior decorating styles and inside is clean and spacious the number of seats is sufficient. 4) the relationship between the personal factors and consumption behavior found that age average income per month and highest level of education are statistically significant at the .05 level and 5) the relationship between marketing mix factors and consumption behavior found that product price and promotion were relating but distribution channel was not relating with consumption behavior and the relationship between all was statistically significant at the .05 level.

The purposes of this research were : 1) To study the individual factors 2) To study the behavior on Thai dessert consumption 3) To study the relationship between individual factors and Thai dessert consumption in Samaut Songkhram Technical College The samples were 239 vocational certificate Students in Smaut Songkhram Technical College. The Instruments were questionnaire and a Test The statistics were the frequency percentage and the Chi-squared test. Results found that : 1) the students mostly were female studying in Accounting whose their parents’income not over 10000 baht per month have knowledge of Thai dessert at the good level. 2) The sample mostly consume boiled Thai dessert 1-3 times a week because of the delicious taste The each payment is up to 20-41 baht because the price was not expensive the preference Banana Leaves packaging and perception of news about Thai dessert through internet. 3) The result on studying factors found that the individual factors such as sex was most related to the preference. Educational level was related to the preference of packaging. Subject type was related to the favorite on Thai dessert. The preference in consuming Thai dessert in because of consumption the payment packaging and perception of news for the parents’income was related to the payment with statistically significant at 0.05 level.

The purposes of this research were to: 1) study the factors effecting parents’ decision in enrolling their children in private kindergartens in Yannawa District 2) compare the decision factors for parents to enroll their children in private kindergartens in Yannawa District classified by sex age education income and number of children enrolling in schools. The sample consisted of 335 parents by simple random sampling method. The research instrument was a five-scale rating questionnaire with .95 reliability. The data were statistically analyzed by percentage mean and standard deviation. The mean differences were tested by t-test and Analysis of Variance in case of significant difference Scheffé method was used to test pair-difference. The research revealed that: 1) the factors effecting parents’ decision in enrolling their children in private kindergartens in Yannawa District were teacher role academic management experience and learning activity management school fame and tuition fee; 2) the comparison of parents deciding factors to enroll their children in private kindergartens in Yannawa District classified by sex age education income and number of children enrolling in schools as a whole and by aspects were not different of .05 level of significance.

The objectives of this research were: 1) to study the three factors; namely school factors personnel factors and values of parents which were related to the decision making of the parents on sending their children to study at the small secondary schools and 2) to study the capability of the three factors in significantly predicting the decision making of the parents on sending their children to small secondary schools. The sample group in this study were 320 parents of students studying in the small secondary schools under the supervision of the Educational Service Office Area 6. The questionnaire was used as the research tool. The information and data were analyzed and presented in terms of percentage mean standard deviation Pearson’s Product Moment Correlation Coefficient and Stepwise Multiple Regression. The findings indicated that: 1) the school factors personnel factors and parents were positively related to the decision making of parents on sending their children to studying in the small secondary schools at the significance level of .01 2) the school factors personnel factors and parents were able to significantly predict the decision making of the parents on sending their children to studying in the small secondary schools.

This research aimed to study students’ satisfaction towards teaching and learning management of bachelor of technical education curriculum from Rajamangala University of technology Phra Nakhon. The instrument used in this study was questionnaires which consisted of 5 aspects; curriculum lecturer teaching and learning process assessment and management. The statistics used in in data analysis were mean standard deviation two Independent t-test. The study found that the overall satisfaction of the students was at a good level (x = 3.97 S.D.= 0.64). When considering each aspect the highest students’ satisfaction was the lecturer aspect (x = 4.12 S.D.= 0.63). In the same fashion the teaching and learning process (x = 4.04 S.D.= 0.67) and curriculum aspect (x = 4.03 S.D.= 0.65). However students in different disciplines were not significant difference with the teaching and learning process of the Faculty of Industrial Education.