จำนวน Repository ( 2131 )

การสื่อสารการตลาดเชิงบูรณาการในการรณรงค์หยุดซื้อสินค้าเพลงและดาวน์โหลดเพลงละเมิดลิขสิทธิ์
การสื่อสารการตลาดเชิงบูรณาการในการรณรงค์หยุดซื้อสินค้าเพลงและดาวน์โหลดเพลงละเมิดลิขสิทธิ์

Music Piracy Is A Ever-Changing Challenge – Thailand’s Music Market Continues To Be Distorted By Unfair Competition FromUnlicensed Services Which Affects Income Of Rights Owners. In Order To Find The Solution For Music Industry The Purpose Of This Research Is To Determine Integrated Marketing Communication In Campaign Affecting To Deter Unauthorized Buying Or Downloading Of Copyrighted Music. The Research Tool Employed In This Study Is A Questionnaire To Enable Statistical Analysis From The Desired Sample Of 410 Subjects Around Thailand And 60 Subjects Who Were Trained In This Programme Regarding Copy Right Music. The Results Show That Integrated Marketing Communication For Communications In Campaign To Deter Unauthorized Buying And Downloading Of Copyrighted Music Which Includes; Advertising Sale Promotion Public Relations And Direct Marketing Cannot Change Consumers’ Behaviour To Stop Music Piracy. However The Chi-Square Test Results Show That Consumers’ Decision With Regard To Deter Unauthorized Buying And Downloading Of Copyrighted Music Depends On Price Law Social Acceptance And Religion Belief With A Level Of Significance At 0.01. Hence We Can See That Thailand’s Music Industry Is A Business Whose Success Depends On These Factors. It Recommend That Government Policy Makers And Entrepreneurs Should Target Direct Strategies With A Greater Focus On The Role Of Them.

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ปัจจัยด้านอุปสงค์ของผู้บริโภคที่มีต่อการตัดสินใจลงทุนในธุรกิจฟู้ดทรัค  (food truck) กรณีศึกษา : เขตห้วยขวาง จตุจักร และลาดพร้าว
ปัจจัยด้านอุปสงค์ของผู้บริโภคที่มีต่อการตัดสินใจลงทุนในธุรกิจฟู้ดทรัค (food truck) กรณีศึกษา : เขตห้วยขวาง จตุจักร และลาดพร้าว

This research aimed to study consumer demand for food truck consumption decisions and to study food truck investment guidelines a case study: Huai Khwang Chatuchak and Lat Phrao. of 400 persons was a questionnaire. The statistics used were frequency percentage standard deviation. t-test F-test และ Chi-Square (𝑥2) The study found that Most of the consumers are female aged 21-30 years with a bachelors degree. Occupation student / student The cost of using the service per time 101-500 baht frequency for using the service 2-3 times / week The results of the study of consumer demand factors in making decisions on food truck consumption were found that the overall level was at a high level which was found to be the most cost factor. (𝑥̅ = 4.36) Followed by economic factors (𝑥̅ = 4.35) The results of the relationship between demographic factors and food truck service behavior in Bangkok showed that age affected the behavior of choosing to use food trucks in terms of expenses. Times you use food truck service And the frequency of using food truck service The status affects the behavior of choosing to use the food truck service on the cost of each time you use the food truck service. The educational level influenced the behavior of choosing to use the food truck service in terms of the cost of each service used and the frequency of using the service. Occupations affect the behavior of choosing to use food trucks as well as the costs of each time using food trucks. And information sources that affect the decision to use the food truck service Occupational income affects the behavior of choosing to use food truck services on the expenses of each time using food truck services. And the frequency of using food truck service Statistically significant at the 0.05 level.

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การรับรู้บทบาทในการอนุรักษ์งานแกะสลักผักและผลไม้
การรับรู้บทบาทในการอนุรักษ์งานแกะสลักผักและผลไม้

The objective of this research is to study and find the relationship between Role Perception of conservation Fruits and Vegetable Carving with individual variables including gender educational level and experiences of fruits and vegetable carving Contributing factor including knowledge of fruit and vegetable carving Opinion towards fruit and vegetable carving and participating in fruit and vegetable carvings conservation activities. The research sample were randomly selected 249 of Bachelors degree students of Home Economics Technology Faculty from Rajamangala University of Technology Phra Nakorn Rajamangala University of Technology Krungthep and Rajamangala University of Technology Thanyaburi. The research methods were questionnaires and collected data were analyzed by using descriptive and inferential statistics. The study found that The Role Perception of conservation Fruits and Vegetable Carving is at high level The opinion towards fruit and vegetable carving and participating in fruit and vegetable carvings conservation activities is in relation to The Role Perception of conservation Fruits and Vegetable Carving The Statistically significant were at a level of 0.05. The knowledge of fruit and vegetable carving was not related to The Role Perception of conservation Fruits and Vegetable Carving.

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การพัฒนาหลักสูตรวิชาชีพเฉพาะทาง เรื่องการแกะสลักผักและผลไม้
การพัฒนาหลักสูตรวิชาชีพเฉพาะทาง เรื่องการแกะสลักผักและผลไม้

The purpose of this research aimed to 1) study the basic data for the development of specialized professional course on vegetable and fruit carving 2) design and examine the quality of specialized profession course on vegetable and fruit carving 3) try out specialized profession course on vegetable and fruit carving and 4) improve and revise specialized profession course on vegetable and fruit carving. The samples were 3 key respondents and 20 attendees. The instruments included an indepth interview form and evaluation form. The data was analyzed by descriptive and inferential statistics. The findings revealed that the current patterns used for teaching carving (2019) included fruits for consumption perforated leaves grooved leaves closed-carpel roses dahlia zinnia and plumeria for decoration and food works. The most popular kinds of vegetables and fruits for carving were cantaloupes long cucumbers and carrots. The most popular pattern was rose. The duration for vegetable and fruit carving per 1 piece was 5 minutes. The results of course design and quality examination showed the highest IOC (0.82). For course try-out the values of evaluator confidence index came out as follows i.e. RAI of Unit Plan 1 = 0.85 RAI of Unit Plan 2 = 0.94 RAI of Unit Plan 3 = 0.92 RAI of Unit Plan 4 = 0.89 RAI of Unit Plan 5 time 1 = 0.82 and RAI of Unit Plan 5 time 2 = 0.79; implying that skill evaluation action and carvings went in the same direction.

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รูปแบบการจัดกิจกรรมการรับน้องอย่างสร้างสรรค์ภายใน  คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
รูปแบบการจัดกิจกรรมการรับน้องอย่างสร้างสรรค์ภายใน คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร

This research has the following objectives: 1) To study the basic data of freshman orientation activities. 2) To determine conditions and problems of organizing freshman orientation activities within the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. 3) To find guidelines for organizing creative freshman orientation activities within the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The sample were students in the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon who were studying in 1st–4th year of a Bachelors degree academic year 2020. The sample were calculated based on the Taro Yamane method and selected by stratified sampling obtained a total of 305 students. The research tool was a questionnaire. The statistics used in the study were frequency percentage mean and standard deviation. The statistical data was analyzed by using a computer program. The research results indicated the basic data from general information as follows: 1) The word of command by the Head of The National Council for Peace and Order on measures to prevent and solve the problems of quarrels among students 2) the announcement of the Office of the Higher Education Commission on organizing freshman orientation activities and cheer meetings in higher education institutions 3) student manuals rules regulations and announcements of Rajamangala University of Technology Phra Nakorn related for the use as the basic data for researching were found that both government policies and university policies focus on supervising the organization of freshman orientation activities to be in good order and legally in the scope of Thai morals and manners. The overall condition of organizing freshman orientation activities within the Faculty of Home Economics Technology was at a high level. The overall problems of organizing freshman orientation activities within the Faculty of Home Economics Technology were at a low level. For the model of organizing creative freshman orientation activities within the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon it should be proceeded as follows: 1) Operational planning – There should be student activities planning in every academic year and a manual for organizing freshman orientation activities. 2) The process of organizing freshman orientation activities: The implementation results should be reviewed mutually with students of all programs. 3) Organizers: Organizers should be supervised in proper dressing / personality / attitudes for organizing freshman orientation activities. 4) Facilities for organizing activities: There should be adequate facilities for all participants to be able to access convenience and useful services. 5) Quality of organizing freshman orientation activities: Activities organized should be consistent with the objectives of freshman orientation activities.

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