The purpose of this research was to study the development of the office of accounting professional services in Thailand with the concept of intellectual capital towards the ASEAN Economic Community. The quality accounting offices were research samples which were representative of quality accounting offices in Thailand that can continue to perform professionally and successfully. Which found that quality accounting offices had applied the concept of intellectual capital It consists of 4 components namely human capital social capital structural capital and spiritual capital. They applied to the operation and management of the quality accounting office If the accounting firms in Thailand have applied the intellectual capital to their accounting firm they will be able to succeed in the accounting profession as well. Therefore based on this research the model for the development of the Office of Professional Accounting offices in Thailand is based on the idea of intellectual capital.

The development of information system to promote the product of Ban Samruen Community Enterprise Phetchaburi Province has the objective to promote the product of Ban Samruen Community Enterprise. Increase distribution channels for community products. In addition assess the satisfaction with the information systems to promote community science products. The built system makes operation easier. Data storage and product type classification Organized using PHP5 HTML5 CSS3 SQL and phpMyAdmin to design the database. The results of the satisfaction assessment of 30 website visitors was 4.57 the highest level. And the evaluation of system performance by experts on average 4.60 was at the highest level showing that the information system for promoting products of Ban Samruen Community Enterprise Phetchaburi can be applied to promote community enterprise products for the future use

The purposes of this research were 1) to study the individual factors of Thai women on making decisions about purchasing Thai-style embroidered textiles in the Bangkok area 2) to study the marketing mix factors which have an effect on their decision making 3) to study the decision making of the women 4) to study the relation between marketing mix factors and the women’s decision making and 5) to compare the level of decision making on purchasing of Thai-style embroidered textiles by considering the individual factors. The sample consisted of 400 women who purchased Thai-style embroidered textiles in Laksi Phra Nakorn Phaya Thai and Chatuchak districts. The employed research instruments were a questionnaire. The statistical methods used in analyzing the data were frequency percentage mean standard deviation Pearson Product Moment Correlation and One-Way ANOVA. The results showed that: 1) The main target group was women who were aged between 41 and 50 years single and have bachelor degrees. They were government or state enterprise officers who have an income from 25001 to 35000 baht per month. 2) The target group prioritized marketing mix factors at a high level; the product factor was at the highest average followed by the price factor. The lowest average was the staff factor. 3) The decision making considered several factors; the pattern of Thai-style embroidered textiles had the highest average followed by influencers. The lowest average was the buying frequency. 4) The marketing mix factors (product price channel promotion staff place of selling and service) were correlated with the decision making factor with a significance at the .05 level. And 5) the comparison of individual factors that affect decision making showed that status and average income per month were different while other factors were the same with significance at the .05

The objective of this study is to first analyze the demographic characteristics street food selection factors and street food consumption behavior of foreign tourists and second to develop certain guidelines for promoting and developing roadside restaurants in attractions that are popular with foreign tourists. The study was conducted from 400 samples which were obtained by selecting random population to participate in a survey on Development and Improvement of Street Food in Attractions as popularity for Foreign Tourists. The survey data are analyzed using the percentage arithmetic mean and standard deviation. The results of the research are as follows: 1) the majority of the demographics are Asian male who are between 21-30 years that are employed with an annual income of more than 30000 USD and have at least a bachelors degree. The biggest factors of choosing street food are from promotion and discount with the average score of 4.60. For the street food consumption behavior part the taste of the food is the most highly regarded factor with the average score of 4.68. The most remarks that tourist gave on street food was the suggestion on improving its cleanliness and hygiene. 2) Three methods in Promoting and developing street food vendors in tourist destinations: the external-stimulating media tourists thoughts and tourists’ reactions. The expert evaluations of the suggested methodology are with the high

The purpose of this research were 1) to survey the personal factors of basketball players and 2) provide nutrition guidelines for basketball players. The samples was 100 Singha Pra Nang basketball players based on the purposive sampling method. The research instrument was an online questionnaire and computed by using frequency standard distribution percentage and mean. The calculation program estimating calories burned in a day depended on the activities used in this study. The result of the study reported that the samples were male and female players whose ages ranged from 19 to 35 years old. They were company employees and business owners. The analytical results of male players’ daily basketball practice duration showed that they practiced playing basketball 3 – 5 days per week with amount of moderate-intensity. The amount of calorie required for male depends on the body growth rate. Carbohydrate diet became necessary for the amount of high-intensity activities. Working age and elderly male players whose bodies are fully grown must pay attention to the diet behavior. They decreased their calorie intake and their basal metabolic rate went down. They should avoid strongly flavored food and choose foods they can easily chew. Female player’ basal metabolic rate and energy consumption were different from male players. Female players required foods high in iron. Working age and elderly female players should pay attention to the diet behavior. They also require minerals and vitamins founded in green vegetables and other kinds of vegetables.