This research explored the Marketing Mix (4P’s) factors affecting vocational education textbook buying decision of target customerss Wankaew Edutainment Co.Ltd. in Bangkok metropolitan area. The Population in this study are teachers and lecturers belong to vocational schools in Bangkok. The equation used to calculate the unknown sample population at 95% confidence level. The sampling and statistical sample of 400 active research. That have statistics used in this research is the Binary logistic regression. The results showed that with ten issues from three aspects that affect buying decisions. The level of statistical significance was 0.05 The 4P’s product clarified on two issues includes learning plans and test examination for course number 200 as a Microsoft Word file containing a CD and given to the print format four-color throughout. The 4P’s place focused on three issues as books sold through shops in the area close to the Lyceum sales by telesales and distributed E-Commerce system. The 4P’s promotion focused on five issues as counseling services academic and teaching buyer can author textbook buyer invite participants academic buyer have joined academic work and advertising through social media and website.

The study on factors affecting the performance of Thai Tridymite Limited employees was aimed to investigate their personal factors incentive factors teamwork behavior work performance motivation affecting the work efficiency and behavior factors that affected the employees’ performance. The population used in this study was 113 employees. The data analysis relied on the statistics including percentage average and standard deviation. The hypothesis testing applied multiple regression analysis (Multiple Regression Analysis) at the 0.05 significance level. The results showed that the employees working at Thai Tridymite Limited were mostly female between the ages of 30-40 years old with a bachelors degree earning 10000 - 20000 Baht income in the average. They had been working for the company for lower than five years and had high-level motivation concerning job responsibility work success work progress acceptability salary income management interpersonal relationship administration policy work conditions and work security. As a whole the level teamwork behavioral factors was high including the team mission and goals work assignments according to the delegation of duties open communication distributed leadership and the joint decision. In terms of work performance the level of personal performance and organization performance was considered high. The hypothesis testing revealed factors motivating the work performance and teamwork behavior that affected the performance of the employees at the .0 5 level statistical significance. The incentive factors affecting performance included the nature of work work progress salary income work conditions and work security. Teamwork behavioral factors affected distributed leadership and joint decision.

This research aimed to study factors affecting the selection of accounting policies to measure the value of investment property of companies in the Stock Exchange of Thailand which related to earning management through discretionary accrual items. In this case the selection of these accounting policies were according to Thai Accounting Standard No. 40 : Investment Property. The sample size of this study was 239 listed firms in the Stock Exchange of Thailand who disclosed about investment property in their annual reports in 2015. Logistic regression analysis and ttest were employed to analyze data. The research revealed the debt to equity ratio was related to the selection of accounting policies to measure the value of investment property at 0.05 significant level. Furthermore the result from t-test found that cost model and fair value model for measuring investment property were not significantly different in earnings management at 0.05 significant level.

The objectives of this research were to study the personal and investment factors affecting decision making for investing in the provident funds of employees at Conference Solution Company Limiteds and its Subsidiaries’ Staffs. The population consisted of 191 staffs from Conference Solution Company Limiteds and Subsidiaries. The research instrument was a questionnaire with using the descriptive statistics Confirmatory Factor Analysis (CFA) and Binary Logistic Regression Analysis to test the hypotheses. The results of the study found that Education Income per month work the risk of investment knowledge of fund and the economy influencing the decision making to select to invest in the provident fund of the Conference Solution Company Limiteds and Subsidiaries.’ staffs at the statistically 0.05 Significant level.

The purpose of this study is to study basic recipes of Khanom KrongKrangKrob and to study the amount Riceberry Flour to substitute Wheat Flour in Khanom KrongKrangKrob. There were 4 levels of Riceberry Flour 0% 5% 10% and 15% Randomized by using Complete Block Design (RCBD) Khanom KrongKrangKrob quality was assessad by the favorableness of appear color flaver taste texture and overall scores using 9-Point Hedonic Scale. Khanom KrongKrangKrob quality was evaluated by 80 gourmets. Analysis Variance (ANOVA) and Dancan’s New Multiple Range Test (DMRT) were used compare the different means. The result found that most of the gourmets like the level of 10%. The Average preferences of Khanom KrongKrangKrob appear color flaver taste texture and overall scores are in the moderate level. The resalt showed that the average preferable score of appear color flaver teste texture and overall scores. Were statisticall at significant different at the confident level (p≤0.05).