The objectives of this research were to study and to compare the information literacy level of Rajamangala University of Technology Phra Nakhon undergraduate students by dividing into faculties and experiences of studying concerning information literacy subjects. The samples were undergraduate students in 9 faculties who were studying in second semester of academic year 2009. The 460 samples were taken a random sample by faculties’ stratification. The data were collected by information literacy test and mark record form which were four - level rating scale questions. The results were analyzed by percentage average value standard deviation F-test and t-test

The purposes of the research were to study satisfaction and expectation level and to compare satisfaction and expectation of enterprises toward the communication skills of undergraduate students of Rajamangala University of Technology Phra Nakhon. The random sample consisted of 145 enterprises. The tool used in this research was a questionnaire. The data were analyzed by a percentage means and independent samples t-test. The result revealed that the level of satisfaction and expectation of enterprises toward the communication skills of the undergraduates was highly rated at 3.71 and 4.30 respectively. Concerning the satisfaction the use of polite spoken language with other people time and situation reached the highest level (4.06) but the lowest level (3.26) was the correct pronunciation of words. In addition although there was a significant difference in the employers’ sex their expectation was not different except the satisfaction.

The purpose of research is to study media exposures behavior of youths in Bangkok level of media literacy and trend of media literacy after respondents acquired media exposures. The data were collected from 400 senior high school students in Bangkok Then those collected data were analyzed by the descriptive statistic composing of frequency percentage and mean. The methodologies of the study were questionnaires media literacy scale and Likert scale to gain the multi-stage random sampling. The result of the study indicated frequency of samples behavior to media exposures mainly from Internet 1-3 hours a day. Analysis of the data was done by calculating each questioning category in percentage. In this regard most of samples liked to watch television alone at 66.80% surfing Internet 91.5% listening to the radio 85.3% and reading newspaper 92.3%. The reason of media exposures for entertainment is television at 81.30% surfing internet 61.80% and listening to the radio 61.30%. However the main reason of media exposure to get information is newspaper at 46.80%. The prime time of media exposures by watching television and surfing internet is between 8.01 pm to midnight at 60% and 75.30% respectively. In addition the result of the study indicated level of

The Purposes of this study were 1) to study the efficiency of childcentered approach in the faculty of mass Communication Technology Rajamangala Unuversity of Technology Phra Nakhon 2) to compare personal factors with attitude towards the efficiency of child-centeres approach in the Faculty of Mass Communication TechnologyRajamangala Unuversity of Technology Phra Nakhon 3) to study the progress of learning efficiency after the application of child-centered approach in the Faculty of Mass Communication Technology Rajamangala Unuversity of Technology Phra Nakhon and 4) to study the predicted variablesvariablespersonal factors:genderstudy areasstudent gradeschool record and attitudes towards child-centered approach. The sample taken for the investigation was a number of 300 students in academic year 2009 from the faculty of Mass Communication TechnologyRMUTP. The proportion of 300 students was considered as 50 % of all students studying in the semester 2/2009. The data were collected by questionnaires. The data were analyzed by frequency distributionpercentagemeanstandard deviationt-testF-test One-Way ANOVA and Stepwise multiple regression analysis.

The objectives of the research titled Bangkok Dwellers Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appealswere to study:1) the media exposure behavior of Bangkokians towards quit smoking media campaign using fear appeals2) the attitude of Bangkokians towards fear-bases quit smoking media campaign3) the relationships among media exposure behaviorattitudeand satisfaction of Bangkokians towards fear appeal media campaign on quit smoking . The research methodology was a mixed-method type using survey research for quantitative study and in-depth interview study. In doing one-shot post-test survey questionnaire was distributed for collecting data from 400 Bangkokians randomly selected. In the part of in-depth interview10 smokers with at least 1-year smoking experience residing in Bangkok area were picked as interviewees.seven of them were male and the rest were female.