This survey was conducted from 480 samples that were randomly conducted by typical sampling method. Data were collected by using Influence of Marketing sociological factors and attitudes have towards influencing the buying decision of Sufficiency Economic books. questionnaires. The result of this research found that: Marketing factors have effects upon buying decision of sufficiency economic books with factors such as product price place promotion have effect in decision making of buying sufficiency economic book at 0.05 significance level. Sociological factors also show influence in buying sufficiency economic books with attributes such as family values source of news social class and social values affecting decision of buying sufficiency economic books at significant level 0.05. Attitudes relative effects on buying sufficiency economic books decision making can be segregated into different interest groups. Only attitudes of the group who have heard or aware and the group of applied of concept of sufficiency economy philosophy have no effect on their buying decision. In the group who understand the philosophy attitudes shows no effect towards their buying decision. Lastly in the group who understand the philosophy the outcome shows no relevance on their buying decision. Highly educated group with post graduate studies attitudes have tendency to think that sufficiency economic philosophy tend constraint progress. The higher age group showed limited interest to sufficiency economic philosophy.

Objectives: The research purposes are as follows: To study the social and economic status of the loaned and unloaned student family; To compare the social and economic status personal and living status of the loaned and unloaned student; To study the problems and other difficu!ties of the staff involving the administration of the educational loan. To study the belief and social value of the loaned student toward the procedure of the educationa: loan. Procedures: The sample population is the student from Business Administration Faculty. The groups are separated into loaned unloaded group and opflration officers. The questionnaire is used as the data collection method. For the student groups the questionnaire has two different versions as follows: 280 copies for the loaned students; 263 copies for the unloaned students. The information from the four operation officers has collected through the interview process. The statistical analysis is using percentage mean standard deviation Tdistribution and Chi-square. Findings: The results are as follows: Economic and social status of the loaned students families and unloaned student are significantly different at 95% level. Personal and living status of the loaned student and unloaned student are significantly different at 95% level. In the loaned student opinion there is no problem or hindrance to the procedure of loangiving at faculty level. In genera! the procedure is fairly good (Mean= 3.35 s.d = 0.79). Basic social value is ranged from responsibility non-selfish and sacrifice respectively. In operation officers opinion the most important problem is that the loaned students do not come and contact on time.

This research aims to study about the uses and gratifications of direct Marketing that being effect on purchasing decision process for population in Bangkok area.In order to learn more about the relationship of demographic data per the approach to direct advertising .The uses and gratifications and purchasing decision process of consumer in Bangkok areaits sample are drawn from Bangkok population for 400 samplings. The outcomes are as: 1.The use and gratification of direct marketing from direct-mail and television per purchasing process upon consumer are moderate. 2.Grnderthe difference in gender has approach to direct advertising differences. 3.The difference in level of education bas difference effects upon the uses and gratifications of its direct advertising 4.Various demographic in Bangkok area has difference purchasing decision pricess. 5.The approach to direct advertising has no relationship to the uses and gratifications. 6.The uses and gratification upon the direct advertising

The purposes of the research were to create and find efficiency validation of Computer Assisted Instruction Focused on the Practiced to Hardness Test for the standard 90/90 and analyze the students’ learning achievement after using computer assisted instruction. The samples were the 20 first year Bachelor of Engineering program in lndustrial Engineering Rajamangala University of Technology Phra Nakhon North Bangkok Campus.

The purposes of this research were to investigate quality of work life for lecturers in Rajamangala University of Technology Phra Nakhon each of six aspects : economics healthy working condition competency development advancement relationship with peers and total life space ; and to compare the quality of work life in overall and each of six aspects among lecturers with different gender marital status work experience educational level and family income. The sample of the study consisted of 228 instructors in Rajamangala University of Technology Phra Nakhon in the academic year 2008. The instrument used for collecting data was a four - rating scale questionnaire with 62 items. Arithmetic mean standard deviation t - test one-way analysis of variance and Scheffes method were utilized for dada analysis. The results of the study indicated that: 1. The quality of work life for lecturers in Rajamangala University of Technology Phra Nakhon in overall and each of six aspects was an the high level. 2. There was no significant difference in overall and each of six aspects of quality of work life between male and female lecturers. 3. There was no significant difference in overall and each of six aspects of quality of work life for lecturers with different marital status. 4. There was no significant difference in overall and each of six aspects of quality of work life for lecturers with difference work experiences. When examining in each aspect the quality of work life in adequate and economics of teachers with 10 years of more of work experiences were statistically significant higher than those with less than 10 years work experiences at .05 leve 5. There was no significant difference in overall and each of six aspects of quality of work life for lecturers with difference educational level When examining in each aspect the quality of work life in adequate and economics for lecturers with bachelors degree was statistically significant higher than those with master degree or higher at .05 level. 6. There was no significant difference in overall and each of six aspects of quality of work life for lecturers with difference family income. When examining in each aspect the quality of work life in competency development and relationship with peers of instructors with high family income was statistically significant higher than those with low family income at .05 level.