Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.

This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.

This research aims to gather the wisdom of the local confectionery. Suphanburi study based products to guide development toward commercialization. Transferring knowledge to To those related to benefits. Data were collected from five local groups five produce of wheel cake / fried beans sesame sheet / rice cracker with flossy pork / Chinese cake / fish eggs cake By interview Try making Bring samples Sensory evaluation and microbiological analysis found that wheel cake / fried beans sesame sheet / rice cracker with flossy pork and fish eggs cake. The average scores in all areas was good.The results determine the microbiological quality up to standard in the past. But Chinese Cake with yeast and mold beyond the standard set of standards Assistant. 115/2549 regarding Chinese Cake researchers to develop recipes Chinese Cake training and knowledge transfer processes. wheel cake / fried beans sesame sheet / rice cracker with flossy pork / Chinese cake / fish eggs cake. Education shelf wheel cake / fried beans sesame sheet / rice cracker with flossy pork / Chinese cake shredded and packed in a clear plastic bag PS (Polystyrene) and stored at room temperature. Sensory evaluation of appearance color aroma taste and texture every two days were shredded wheel cake and rice cracker with flossy pork as a second storage product to use in frying oil. Fried beans sesame sheet and Chinese cake plates five-day shelf life packaging foil bag metallic highlights. And a desiccant sachet You can help extend the life products. The present state of our knowledge as to the significance of the product that provide high energy can be details as ancient fried bean at 604 kilocalories rice cracker with flossy pork at 516 kilocalories wheel cake at 470 kilocalories Chinese cake at 427 kilocalories and fish eggs cake at 258 kilocalories respectively. Package design and branding while maintaining a modern Thailand with. The study of consumer behavior and consumer acceptance of products as a tourist in Thailand. Suphanburi Community food product purchase behavior found a place to buy a product that was also the most popular. Shop in the center of the deposit. Reasons to buy most products. To subsidized products from the community Factors buy Is packaging Test results emptied from local products developed into a commercial product both 5 rating in every type of consumer. At a high level Except for the ease of purchase. Because it is manufactured locally friendly. Stock trading is a friendly community. The agency also lacks support the market. Is the only product that consumers rated at a high level. Chinese cake to its consignment to the main tourist attractions. Suphanburi is also available on the website of One Tambon One Product. The five types of products and also to support local products. In most. After the development stage to commercial-oriented agency already has implemented. The transfer of knowledge and technology to manufacturers of theoretical knowledge and technologies. Local Thai Dessert And Packaging Workshop and to develop process to standards. The workshop on nutrition labeling packaging distribution channels overall satisfaction of participants in the highest level.

The objectives of this research are to study and compare the problems of studying of Home Economics Profession Rajamangala University of Technology Phra Nakhon. The study is divided into Problems of students education administration academic students affairs and the environment in the university. The independent variables in this study are gender year level department and students’ achievement. The sample were 381 of students who studying in the first academic year of 2014 The sample were taken from a stratified random sampling and collecting data by using questionnaires. Data were analyzed by using descriptive statistics and inferential statistics. The findings found that the overall problems was at the low level at the mean score of 2.37. The problems area of students were at the low level at the mean score of 2.32. The problems area of education administration were at the low level at the mean score of 2.40. The problems area of academic were at the low level at the mean score of 2.23. The problems area of student affairs were at the low level at the mean score of 2.35 and the problems area of environment in the university were at the moderate level at the mean score of 2.55. After comparing all the problems of studying with the independent variable; gender department and students’ achievement it was found that the difference was not significant. year level of studying were significant at the level of 0.05

The objective of this study is to analyze the factors affecting the success of 1800 MHz frequencies auction for the telecommunication of 4 listed companies in the Stock Exchange of Thailand. Including Advanced Info Service Public Company Limited Total Access Communication Public Company Limited True Corporation Public Company Limited and Jasmine International Public Company Limited. The collection of financial data and annual reports were the first quarter of 2010 to the third quarter of 2015. The Logistic Regression Analysis was applied to test the hypothesis. The result of this study found that the total debt to equity ratio and current ratio affected the success of the 1800 MHz frequencies auction at the 0.05 significant level but the net profit margin ratio the asset growth rate the revenue growth rate and the fixed asset turnover ratio did not affect the success of frequencies auction at the 0.05 significant level.