The purposes of this research Cognition in Philosophy of Sufficiency Economy Towords Consumer Behavior of Undergraduate Students in Rajamangala University of Technology Phra Nakhon of six education level and Faculty of study Results of the research are as Collows : respondents were male female and Faculty of study different cognition and perception influencing towarde behavioral decising making an behavioral consumer. Regarding the behavior of advertising media exposure most of the singles choose to be exposed to television media. For the other type the are study to knowledge and understanding but behavior consumer more than size effect from student have knowledge and Cognitive Philosophy of Safficiency economy loss.

The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon

The purpose of this study was to study and compare situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in 6 aspects: curriculum instructional facility measurement instructors and students. The undergraduates were classified by gender academic years major subjects curriculum student achievement. The Instructors were classified by gender affiliations subjects work experiences and academic positions. The samples in this research were 387 undergraduates and 50 Instructors. The study participates selected by stratified random sampling and simple random sampling. The 90 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduates and Instructors agreed with the situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of curriculum instructional facility measurement instructors students and all aspects were in moderate levels. 2. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of facility at the 0.05 level among students in different gender 3. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of curriculum instructional facility measurement and instructors at the 0.05 level among students in different academic years and major subjects. 4. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional measurement instructors and all aspect at the 0.05 level among students in different curriculum. 5. There was significant difference for undergraduate agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of students at the 0.05 level among students in different student achievement. 6. There was significant difference for Instructors agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional instructors students and all aspects at the 0.05 level among Instructors in different gender. 7. There was significant difference for undergraduates and Instructors agreed with situations on learning and teaching in Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of instructional measurement facility and instructors at the 0.05 level among Instructors in different gender.

The Study on factors affecting the participation of personnels in education quality assurance in Rajamangala University of Technology Pra Na Khon aims to find out the factors affecting the participation of personnels in education quality assurance in Rajamangala University of Technology Pra Nakhon and to study the co-relation between personal and organizational factors and the participation in education assurance in Rajamangala University of Technology Praha Khon. The sample groups 166 persons used in this study are personnels in RMUTP both academic and supporting staffs derived by stratified sampling and simple random sampling. The collection of data came from questionnaires and then analyzed by percentile means standard deviation and Pearson’s Product Moment Correlation Coefficient. The results of study found that - On Personnel Factor the participation in education assurance of personnel in RMUTP on Attitude group from comparing within the group found that there were statistically insignificant difference and statistically significant (∞= 0.05)so the RMUTP shouldn’t employ personnel factor on attitude in the participation in education assurance at present. -On Personnel Factor the participation in education assurance of personnel in RMUPT on self- capability perception group from comparing within the group found that there were statistically insignificant (∞ = 0.05). So the RMUTP shouldn’t employ personnel factor on self-capability perception in educationassurance at present. - On Organizational factor the participation in education assurance of personnel in RMUTP on CEO’s policy group from comparing within the group found that there were statistically insignificant difference ( ∞ = 0.05). So CEO of the RMUTP shouldn’t employ the organization factor on CEO’s policy in education assurance at present. - On Organizational factor the participation in education assurance of personnel in RMUTP on the leadership of the organization group from comparing within the group found that there were statistically insignificant difference (∞ = 0.05). So the leader of the organization shouldn’t employ the organization factor on the leadership of the organization in the participation in education assurance at present. - On Organizational factor the participation in education assurance of personnel in RMUTP on organizational culture group from comparing within the group found that there were statistically insignificant difference (∞ = 0.05) . So the RMUTP shouldn’t employ the organizational culture in the participation in education assurance at present.

The study on the trend of demand and factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area was aimed at studying 1) the trend of demand for Business Administration graduates to work for commercial banks 2) factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks and 3) analysis of satisfactory characters affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area. The questionnaires were constructed and passed internal consistence test of alpha method with more than 0.70. They were used as a tool for collecting data from 400 branch managers of Thai and foreign commercial banks. The statistics used for analysis were SPSS with frequencies distribution percentage mean standard deviation and exploratory factor analysis. The research finding indicated that 1) in 2005 the commercial banks in the sample group are planning to acquire new staff who graduated Administration Business from both Bachelors degree and Masters degree with Thai or English program. They mostly required the ones graduated from Finance and Banking and also Accounting Marketing General Management respectively. The Business Administration graduates from Rajamangala University of Technology Phra Nakhon were required the most and the second was from public universities and the third was from private universities. 2) the first-ranked factor affecting selection of Business Administration Bachelors graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in the sample group was morality and honesty and for Masters ones was leadership 3) Working ability affecting selection of Business Administration both Bachelor and Masters graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area at highest level with a variance of 14.074% and 13.501% respectively.