การวิเคราะห์ข้อมูลการซื้อขายซึ่งประกอบไปด้วย ราคาปิด ผลต่างของราคาปิด ผลต่างของปริมาณการซื้อขาย ผลต่างของดัชนี SETIndex NYMEX crude oil และ DJIA โดยใช้ข้อมูลที่มีช่วงเวลาเป็นวันและข้อมูลผลต่างจะใช้ข้อมูลวันที่คานวณกับข้อมูลในวันก่อนหน้านั้น ซึ่งการประยุกตใชวิธีการ K-NN (K-Nearest Neighbor) การวิเคราะหจังหวะการซื้อขายหุ้นโดยใช้การคาดการณ์จากการที่ K-NN จัดกลุ่มข้อมูลเข้ากับข้อมูลต้นแบบเพื่อพิจารณาว่าข้อมูลในวันถัดไปควรจะเป็นการขึ้นของราคาหรือไม่เพื่อประกอบการตัดสินใจซื้อขาย โดยข้อมูลที่ใช้เป็นข้อมูลในการเป็นแบบจาลอง 710 ชุด และข้อมูลในการทดสอบอีก 181 ชุด ผลจากการใช้ K-NN โดยประสิทธิภาพในการทานายจากการกาหนดค่า k = 21 สูงที่สุดจากการเลือก ค่า k ตั้งแต่ 1 ถึง 29 โดยสามารถทานายได้ถูกต้อง 107 ชุด และทานายผิด 74 ชุดข้อมูล ซึ่งประสิทธิภาพในการทานายคิดเป็นประมาณร้อยละ 59 ซึ่งใช้ประกอบการพิจารณาการซื้อขายได้

The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).

The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.

The aims of this research are to review environment of floating market management to analyze potential of sustainable management and to develop strategies for developing sustainable management of Wat Takien Floating Market. Data were gathered by observations interviews focus groups and questionnaires and analyzed with Descriptive Analysis for Means Standard Deviations Factor Analysis and Canonical Correlation Analysis. Results were as follows: 1) Bangkuvieng canal on the eastern side of the market still has a nice natural view. The community cooperated well with each other. The market is organized by the temple committee which was found not to be well arranged at some point. 2) Factors that affect the potential of sustainable management of Wat Takien Floating Market include currect economic condition community local houses along the canal side Bangkuvieng canal geography policy and participation in management temple architecture inland walkway live Thai classical music band food and price of local product. 3) Strategies for developing sustainable management of Wat Takien Floating Market consisted of strategy for developing the floating market along with Buddhist traditions strategy for setting reasonable prices for local goods and strategy for organizing boat trip activity.