The objectives of the research were 1) to study marketing communications buying behavior and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers 3) to compare buying behavior with buying decision of consumers and 4) to study marketing communications effect buying decision of Tesco Lotus of consumers in Bangkok. The sample group consisted of 400 consumers at Tesco Lotus. The research instrument was a questionnaire. The statistics from the research were frequency percentage mean standard deviation and Multiple Regression Analysis. Statistical significance level was set .05.The study presented the following results: 1) marketing communication was in high levels consisted of public relations promotion and personal selling 2) the most buying behavior of consumers: lower one a week buying in Saturday and Sunday 18.01-22.00 p.m. buying in supermarket media exposure from television broadcasting buying decision of advertising media 5011000 bath buying and buying for use 3) buying decision of consumers’ Tesco Lotus was in high level including product location and price 4) different age and education had differences on their buying decision of consumers’ Tesco Lotus 5) different buying behavior had differences on their buying decision of consumers’ Tesco Lotus and 6) marketing communications affected buying decision of Tesco Lotus of consumers in Bangkok included public relations promotion and personal selling. An equation in the rawscore form

The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in private sector earning approximately between 10000 to 18000 THB per month. If purchased through a sales person a customer has the privilege to compare products and make informed decision. Also if products are on sale the customer may buy extra items and pay at the counter (otherwise it is purchased through online stores for example: Lazada). The overall participants who decided to purchase lingerie were also at a somewhat moderate level. Participants who decided to purchase lingerie were found to place the most importance on the sales person and the level of service they received. As it’s expected all participants differ in terms of their age education occupation and income. In terms of buying patterns education was the factor with the most influence in correlation with the initial hypothesis. However in terms of other factors such as age occupation and income the differences in these groups and the impact upon their buying habits which deviated from the initial hypothesis. In terms of IMC age was the factor most affected by the use of it in correlation with the initial hypothesis. Other factors such as education occupation and income which again differed from the initial hypothesis. The factors of IMC that relate to advertising are the salesperson themselves; the service they provide to their customers sales promotions special events to promote the product and direct selling. These factors affect the behavior and buying decisions of women’s lingerie which is in accordance with the hypothesis.

The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of beauty products (3) to study the behavior of decision making to purchase beauty products based on blogger recommendations (4) to study personal factors and behavior of decision making to purchase beauty products based on blogger recommendations (5) to study the relation between the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations and the behavior of decision making to purchase beauty products based on blogger recommendations and (5) to study the relation between factors of blogger recommendations of beauty products. 400 persons were included as a sample. The data was gathered by using questionnaires and being analyzed by methods of calculating frequency percentage average standard deviation one-way ANOVA and multiple regression analysis. The results of the research were as follows; Considering the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations. It was found that most consumers decide to purchase beauty products because of an interesting product presentation and the facial beauty products are the most purchased products by the consumers. In an overall picture the consumers agree with the factors of blogger recommendations of beauty products at a very good level and the factor of blogger is the most agreed factor.

The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.

This study has two major proposes to study marketing mix via Smart Sales system factors on a customers decision behavior of buying life insurance via Siam Commercial Bank PCL. This methods research was quantitative research. The sample was selected 400 local people in Bangkok area from multistage random sampling by presented in the tables percentage average standard deviation to comparative analysis and use inferential statistics to examine hypothesis by regression analysis. The results of a short empirical survey of the local in Wisuthikasat area are presented. These show that Smart Sales system influence to life insurance buying at statistically significant at level 0.05 by this prediction equations; Buying Decision = 2.586 – 0.077 (Product) – 0.146 (Price) + 0.387 (Place or Distribution) + 0.109 (Promotion) – 0.213 (People or Employee) – 0.477 (Physical Evidence) + 0.051 (Process). The independent variable effecting Siam Commercial Bank insurance buying decision which significantly found at the level of 0.05 was the physical evidence factor. They were the bank symbol public relation brochure management officer uniforms customer acceptance of Siam Commercial bank in Wisuthikasat area branches stability respectively including the negative information of the bank branches.