This study aims to study the current situation towards to innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand. 1) Formulate and check the innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand with the mixed-method research by focus on Delphi- Technique. The samples are public sectors which are related to world heritage city museum on historical park and also the government sector of world heritage city museum on historical park. The data are collected by questionnaires and employed by indepth interview method. In the quantitative part this study uses multiple classification analysis: MCA to analyze the data. The samples are 18 tourists in the Sulkhothai and Kampaeng Phet historical park. The questionnaires are distributed three times to 400 tourists. The descriptive statistics is median mode average standard deviation. Absolute value of the difference between mode and median and inter-quartile range are used for considering the congruence check and confirm the data. The results find that: 1. The congruence which is obtained from Delphi technique has affected to innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand as followings: As for strategic factors 1.1) Structure Management 1.2) Participation with public sector and local community 1.3) Domestic management of museum 1.4) Public management of museum 1.5) Public relation factor 2) As for quality service factor (SERVQUAL) 2.1) Practical service factor 2.2) Reliability 2.3) Responses factor 2.4) Confident factor 2.5) Concerning of employee 2.6) Concerning of historical park 3) Successful factors (HISTOQUAL) 3.1) Friendly and polite staffs 3.2) Readiness to spend time with tourists 3.3) Functional area for tourist 3.4) Convenient and practical time for tourists 3.5) Content in the event 3.6) Solid content in the event which is explainable to tourist 3.7) New and modern technologies 3.8) Manual guide for professional tourism 3.9) Practical and easy instructions 3.10) Attractive museum structural and building 3.11) Practical and welldetailed information for tourists 3.12) Cleanliness of both inside and outside the museum area 2. The synthesized finding from the return questionnaires from specialist shows that the criteria for set up the congruence of the data from statistic which has the possible median which could occur from the range between 4.00-5.00. Also interquartile range is less than or equal 1.00 (IR < 1.00) and the differences between median and mode is not more than 1. 3. The Multiple Classification Analysis : MCA finds that the factors which influencing successful factor innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand is strategic factor which is composed of domestic management level factor has the beta value = .450 public management level has the beta value = .384 and the least beta value is participation with public sector and local community which has the beta value = .184 consecutively. Also the quality factor is affected to successful factor in the beta value of .731 From the results this study reveals the practical model for innovation management model of world heritage city museum on historical park for creative tourism in the lower part of Northern part of Thailand. The model is SERVHISTOQUAL-Satisfaction- Service Quality Model which is confirmed by 18 specialists and 400 tourists which is could be divided in 3 parts as followings: 1) Manufactures 2) Management sector 3) Consumer sector. In addition it includes the practical manual guide instruction for creative tourism in Sukhothai and Kamphaeng Phet historical park.

This research is conducted 1) to study the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism 2) to design the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism.The samples are the experts from both public and private sector 17 experts who has experiences in relation to the aesthetic plastic surgery. The samples are collected by purposive sampling.This study uses EDFR technique (Ethnographic Futures Research) for the future research. The tool for collecting data is questionnaire by distributing them 3 times. The data are analyzed by using descriptive statistics which included percentage mode and median.It considers the validity by confirming interquartile range absolute value between mode and median statistically. Furthermore it calculates the index of congruence (IOC) for checking the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism. The finding shows 1. According to the opinion of the expert the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism represents positive negative and potential future. However it includes 3 factors which are strategic factor quality and service factor successful factor by considering from the index of congruence (IOC) which has the frequencies more than 85% 2. The analyzing data which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which is in the range of 3.50-5.00 (the data which tends to be in the high or highest level) and interquartile range is less than 1.50. Also the differences between mode and median are not more than 1. Moreover the best practice is so called “TPOP model or Thailand pop model”. TPOP is created for image building and leads to country brand image building. It represents Thainess to the aesthetic plastic surgery business. TPOP model is checked by index of congruence (IOC) from five IOC experts. It reveals that IOC>0.50 are comprised of 1) Strategic factors 2) quality and service factor 3) successful factor. In sum the contents are valid to implement and develop in the future.

The purposes of this research were to study the education model and express the guidelines of education management of work-integrated learning (WiL) for tourism industry model. The research method was used by quantitative approach and qualitative approach by studying relevant approaches and theories including the synthesis of documents and researches. Data were collected by questionnaires in-depth interview and group discussion with target persons who are from academic institution business sectors and organization profession of tourism industry. The research findings showed as follows. First the highest level of learners’ work experience benefits and challenge of work-integrated learning (WiL) is to prepare the learners for work in the future. Secondly the key success factor of education management of work-integrated learning for tourism industry is to establish in education cooperation among academic institution business sectors and organization profession of tourism industry. In the part of the essence of educational cooperation is to develop the curriculum program together by providing the opportunity for learners to practice and work in business sectors in accordance with the authentic learning method and the authentic assessment as well. Moreover there should be sharing the experiential learning among instructors learners and experts from business sectors and organization profession of tourism industry to develop the appropriate and modern education management of work-integrated learning (WiL) for tourism industry model.

This research focuses on 1) designing packaging for dairy products to increase value for ecotourism in the Lower Central Region. 2) to promote and develop packaging in accordance with ecotourism. (Eco-tourism) Linking tourist attraction to community in the area to increase income. In the central region 3) to test the consumer satisfaction on the packaging of processed products from Province of Lower Central Thailand Has been developed to increase the value of the product. There are samples people are buying products for the Kao keat Community and art Kao Koet Royal Folk Arts and Crafts Center Phra Nakhon Si Ayutthaya Province. Design and development of specialist print design packaging design materials and methods: 1) questionnaire give feedback before drafting the sample for use as a draft design guideline. Packaging and quality evaluation forms packaging design 2) questionnaireSatisfaction survey for sample with the draft of the package products “Milk Kgaw Yacu Dessert Kgaw Yacu ” The analysis of the data uses a summary method consisting of the results of the lecture. Average and standard deviation The results are as follows. (1) The study on design and development of packaging for duckweed milk products to promote value added for ecotourism “Milk Kgaw Yacu Dessert Kgaw Yacu” have a lot of questions. Specialists pay attention to the form and material of the Product 1A packaging as a package. Dairy Products Ranked 112 peple accounting for 56%. Product 2 /LO-YACU1 43 people 21.5% and 77 product / LO-YACU2. 38.5 percent chose plastic materials 80 percent and quality assurance Professional Satisfaction Characteristics of the packaging. (2) Summarize the results of the selection of the overall development mod¬el from the packaging design survey 4 most “Milk Kgaw Yacu Dessert Kgaw Yacu ” products SET 1A-design 4 Mean = 3.81. Standard Deviation is 0.15 / Product 2 LO-YACU1.design 4 the average is 3.90 the standard deviation is 0.17 and Product 3 LO-YACU1 design 4 with an average value of 3.87 a standard deviation of 0.15.

This research is Study and design The Tourist Service Center and Rest the bikes and bike lane to develop Thai –Yuan culture tourist . Case study of culture Street. Ampor Sawhai. Province Saraburi. Study of the potential of case area to enhancing the area for tourism development of the area to increase even more. And design a tourist service center building. Rest the bikes path and Lane Bikes Breakpoint. To accommodate and service the ecotourism and Tai-Yuan culture in the area Study and design The tourist service center and rest the bikes and bike lane to develop Thai–Yuan culture tourist. Case study of culture street. Ampor Sawhai. Province Saraburi. Field data collection from down to the area. Using tools such as interview questionnaires in the interview area.Conclusion Building design Tourist center Bicycle break The researcher drew the pattern. The uniqueness of the Tai-Yuan architecture. Applied in the design. To be suitable and the shape of the modern era. Structures and materials are easy to construct and consisten t with the use of functional areas of buildings. access the building and the activity area. By landscaping that creates a shade with space. In the field of product design furniture field tested furniture before production. To test the strength which is at the level that passed the test criteria. The map design. Design has pulled the pattern. The uniqueness of the elements of Tai-Yuan is applied in the design in accordance with the building. In the design of bike lane layout. By designing the bike trails along the Tai-Yuan cultural lane line there are major breakpoints such as the intersection the floating market and the old community in the area. Presentation by analysis with aerial maps and identifying key points. For a design that covers the entire reachable area. The bike lanes offer a conceptual design that emphasizes safety and comfort and creates a good atmosphere for cycling.