The purpose is to study the factors that affect the population of the marketing mix consumer pearl milk tea: Tea More case study to compare the effect of the marketing mix of consumers. The sample used in this study include pearl milk tea: Tea More Case Study which has a branch located in the Sukhumvit area. Bangkok The storage From the sample of use services at Pearl Milk Tea More 400 using statistics to analyze the data including the frequency of the Mean ( X ) the standard deviation ( . .DS ) and inferential statistics by analyzing the one-way ANOVA using statistical t-Test F-Test and crossover frequency distribution table. (Cross-tabulation) analysis conclusion. 1. Analysis respondents. Most are male aged 21-30 years with a single level of undergraduate studies. The average monthly income of less than 15000 baht a career and most other states including student groups. 2. Analysis of factors affecting the personal consumption pearl milk tea: Tea More Case Study found that gender age education level age and different opinions on products pricing channel distribution locations. the field of marketing is different except for the age difference. As a result the products factor Price Channel Promotion and marketing is no different. 3. Behavior Analysis found that female consumers pearl milk tea pearls consumption than men. And those aged less than 20 years of education than a bachelors degree. And those earning more than 55000 baht to consume more than six cups a week. Most are intended for consumption. Preference in the product and the taste which over time with most consumers and the afternoon. For products that are of interest most consumers. Including traditional milk And the toppings are a consumer favorite pearls. The person influencing the consumption of milk pearls are very self. Subsequent research suggested that there should be a comparison of the goods or services which are similar to features. Cons of goods and services The obvious question should be added to the comprehensive control.

The purposes of this survey research were to study (1) personal factors (2) student’s breakfast consumption behavior (3) the relationship between student’s personal factors and breakfast consumption behavior (4) ) relationship between knowledge of breakfast consumption to breakfast consumption behavior of student’s who were studying at College of Hotel and Tourism Rajamangala University of Technology Srivijaya Trang campus.Sample group was undergraduate Students studying in the 1st semester 2015 academic Year total 250 persons instrument were questionnaires. Percentage Mean Standard Deviation and Chi Square were used in data analysis. Research result found that Students had medium knowledge of breakfast consumption. Students breakfast consumption behavior was medium. When each question was examined fair medium and good were found. Students personal factors which are sex age year of study person who student stayed with had no relationship with students breakfast consumption behavior. Students knowledge of breakfast consumption had positive relationship with students breakfast consumption behavior at statistically difference of .05 significance.

The objective of this research was 1) to learn about the vegetables of students at grade 4-6 rajini school. 2) To study the consumption habits of students. 3) To study the consumption of students. 4) To study the relationship between knowledge. And vegetable consumption habits of students. 5) To study the relationship between attitudes And vegetable consumption habits of students. The Methodology: Participants were 254 study is that students grade 4-6 rajini school. The instruments were Test your knowledge about vegetables have the confidence of 0.68. A survey on the attitudes of confidence 0.72. And a questionnaire about dietary habits and vegetables have the confidence of 0.69. The results indicated that 1) Knowledge of the consumption of students at grade 4-6 rajini school. Most of the knowledge of good and moderate level of 30.71 percent. 2) Vegetable consumption habits of the students were at a very good level (x ̅= 2.35). 3) Vegetable consumption habits of the students were at a good level (x ̅= 2.14). 4) The relationship between knowledge attitude and vegetable intake of students at the grade 4-6 rajini school are interrelated. But there were statistically significant at the 0.05

Objectives of this research were to study the consumption knowledge level and consumption behavior towards Western fast food among pregnant teenagers. The case study was conducted at Rayong Hospital. This is a survey research and questionnaires were applied for compiling data from 143 pregnant teens who received prenatal care at the Rayong Hospital in Rayong Province between October and December 2014. Efficiency test results on questionairs about 12 items of knowledge the reliability (r) was 0.715. The percentage and frequency were employed for data analysis. The findings indicated that : 1) 54.55 % of samples had knowledge of Western fast food consumption at very good level and 40.56 % at the good level. Two items with most correct answers were questions about the suitable amount of fat and suitable amount of carbohydrate taken from rice grains and bread per meal accounting for 96.50 and 95.10 percent respectively. Meanwhile two items with incorrect answers were questions about Western fast food can be consumed unlimited during period of gestation and Western fast food consumption will cause pregnant teens risky to Pre-eclampsia accounting for 50.35 and 32.87 percent respectively. 2) Western fast food consumption behavior of samples it was found that hamburgers were the most popular food accounting for 27.97 percent. Frequency of consumption was 4-5 times per week. Expenses paid for each meal ranged from 101-200 Bahts. Swensen’s ice-cream shop was the most favorite place and the taste of the food was the top reason.

This research for study behavior of Thai Boxer about consumer behavior study the way to control body and study the quantity of energy in Thai’s boxer by their meal. The target is Thai’s boxer in Huaykwang district Bangkok. There are 36 persons from 2 campuses LUKBANYAI GYM 18 Persons THAIKIETPETCH GYM 18 Persons. The researcher uses Descriptive Research for record there are two ways to keep the result: questionnaire and keep the schedule of their meal. The researchers summarize percentage standard deviation Pearson Correlation Paired Samples Test with standard 0.05 The boxers have consumer behavior low from the base 66.7 upper percentage 33.3 percentages via spread nutrition: Carbohydrate there are include low cholesterol and protein which have upper nutrition from the base of athlete’s nutrition. The result shows good behavior such as eating 5 group and homemade food are 3.01 Bad behavior such as eating protein for health: Glucose eggs boiled 1-4 eggs per day are normal 2.04 The consumer behavior of boxer before fighting concern with hyper nutrition at least if compare boxer’s need with nutrition it shows 0.05 percentages.