The study on perception towards service quality of Siam Kraft industry Company Limited was aimed to investigate and compare service quality perception of Siam Kraft Industry Company Limited. The survey was accomplished among 207 Siam Kraft industry Company Limited customers as the sample group. The questionnaire with the reliability value of 0.97 was administered as the instrument for collecting data which were analyzed by the frequency distribution percentage distribution standard deviation t-test One – Way ANOVA and Scheffe. In case of 0.05 statistical differences was found Least Significant Different method was applied to verify each pair. The results revealed: 1. According to the respondent’s’ general information 140 were females (68.60 %) 92 people aged ranging from 30 to 40 years old (44.45 %). 124 or 59.90 held bachelor’s degrees and 69 people or 33.33 % had 5 to ten years work experience. 2. The perception towards service quality of Siam Kraft industry Company Limited in the overall was relatively high. When looking into each aspect the first item was credit service followed by finance delivery processed products and marketing services respectively. 3. As for the respondents ‘general statuses different ages and work experiences did not perceive service quality of Siam Kraft industry Company Limited differently at 0.05. However males and females perceived different marketing service; and different educational levels perceived processed products differently at 0.05.

The objectives of this research are to study perception and satisfaction of using activity transcript of RMUTP students and staffs and study troubles and problems recommended and guidelines for improving activity transcript by doing the random sampling of 394 persons including of 367 RMUTP students one-year levels from 9 faculties in 2557 semester who are studying bachelor degree and 27 RMUTP staffs from 9 faculties. Tools for collecting data are questionnaires on perception and satisfaction of activity transcript by choosing one answer from multiple choices with 5 rating scales and Open Ended questions. Analyzing data by using ready-made computer program SPSS for descriptive statistic; frequency percentile mean standard deviation and inferential statistics; t-test One-way ANOVA and analysis method. All test statistics is statistically significant at 0.05 levels. The results can be summarized as follows: 1. General information of answerers discovered that most students are male = 56.7% studying in 4 - 5 years curriculum bachelor degree = 84.2% and most students are faculty of Business Administration = 38.4%. Staff using specific questionnaires discovered that most staffs are female = 51.9% and to be under faculty = 11.1%. All of answerers status are students = 93.1% and students under faculty of Business Administration = 36.5% 2. Basic knowledge of Activity Transcript are discovered that most students = 52.71% are correct. The topic that most students got correct answer is Item 2) “Number of activities and number of hours activities of students who are studying in 4 - 5 years curriculum bachelor degree must attend?” = 67.6%. Most of staffs = 64.08% are correct. The topic that most staffs got correct answer is Item 6) “What kind of sources that students can attend activities?” = 96.3%. All of answerers (students and staffs) = 53.48% are correct and the topic that most got correct answers is Item 6) “What kind of sources that students can attend activities?” = 69.3%. 3. Satisfaction of students towards Activity Transcript of RMUTP when considering side by side discovered high average is structure of Activity Transcript = 4.13 and moderation is benefit of Activity Transcript = 4.13 and low average is student activity information system of Activity Transcript = 4.03. Satisfaction of staffs towards Activity Transcript of RMUTP when considering side by side discovered high average is structure of Activity Transcript = 4.08 and moderation is benefit of Activity Transcript = 4.07 and low average is student activity information system of Activity Transcript = 3.96. Satisfaction of answerers (students and staffs) towards Activity Transcript of RMUTP when considering side by side discovered high average is structure of Activity Transcript = 4.13 and moderation is benefit of Activity Transcript = 4.12 and low average is student activity information system of Activity Transcript = 4.02. 4. Comparison of average scores for the satisfaction of using Activity Transcript of RMUTP students and staffs classified by sex curriculum faculties and status discovered that students with different sex and faculties were satisfied towards Activity Transcript of RMUTP is different. Students with different curriculum were satisfied toward Activity Transcript of RMUTP is not much different. Staffs are different sex were satisfy towards Activity Transcript of RMUTP is not much different. Staffs from different faculties were satisfied towards Activity Transcript of RMUTP is different. In addition students and staffs with different status were satisfied towards Activity Transcript of RMUTP is different. 5. Suggestion: students and staffs more than half were perception of using Activity Transcript and overview of satisfaction toward Activity Transcript is high level. However when considering side by side and suggestion discovered structure of Activity Transcript is also decrease number of activities and number of hours activities in each curriculum for suitable structure and not impact to education. In addition presently activities created by faculties and university is not much sufficient and varieties for students. Student activity information system should be more promoted and adequate equipment for record number of activities is required. Moreover Student activity information system should be more stable accurate and efficiency for Activity Transcript of RMUTP to continuously maintain development of better quality and effectiveness.

Thailand has become a member of the Association of South East Asian Nations (ASEAN) which aims to stimulate economic growth social progress sociocultural evolution and also cooperation among its members. The main goal of ASEAN Economic Community (AEC) is to transform the region into a single market and production base to become more stable and prosperous. Hence in order to prepare ourselves to the changes in a very near future it is essential to encourage and support students to improve their working skills and knowledge to enter the ASEAN community confidently. In order to examine on the acknowledgement and the preparation in terms of working skill for ASEAN undergraduate students in the first year of Food Service Industry Program were chosen by using purposive sampling. Fifty-five questionnaires were collected. The result shows that most of the students at 75.47 percent are female 52.83 percent of them are eighteen years old and 43.39 percent use internet regularly. The evaluation on students’ knowledge capability and working experience which are considered to be beneficial for entering the ASEAN community shows that most of the students are very well prepared in both personality and potential. Moreover the majority are also very well educated about ASEAN in terms of economic growth social progress sociocultural evolution. The research also analyzed on the differences on gender of the students and channel of the resources about ASEAN that may have an impact on their knowledge and potential. The result shows that there are no significant differences between each gender and channel (P ≤ 0.05).

The purposes of the research were 1) to study the consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok and 2) to compare demographic characteristics with consumers’ perception of the brand image of Toyota Camry Hybrid in Bangkok. The data was collected by using questionnaires completed by 200 respondents who bought Toyota Camry Hybrid from authorized dealers in Bangkok.Data analysis employed frequency average percentage and standard deviation. Statistic used for testing the independent sample was the independent t-test and the F-test to determine the difference with the one-way analysis of variance. The LSD was used to find a statistical difference. The study presented the following results: Consumers’ demographic in the research study were males (67.0%) age between 41-45 (38.5%) university graduates (85.5%) salaried employees (44.5%) and average monthly income between 50001-60000 baht (36.0%) The survey showed that consumers’ perception of the brand image of Toyota Camry Hybrid was the most brand recall in the highest level. Three top brands were Toyota Camry Hybrid (40.0%) Benz C 180 (31.0%) and BMW Series 5 (26.0%). Consumer’s brand recognition that was medium-size car was Toyota Camry Hybrid (100.0%). Brand image assessment of the Toyota Camry Hybrid that was the most brand recall to high technology was 99.5 percent and the perception of consumers towards the Toyota Camry Hybrid brand image overall was at high level. Having considered in each aspect strength and favorability of brand associations and uniqueness of brand associations were at the highest level and marketing communication was at the high level.The hypothesis testing showed that different age education and occupation of consumers had statistically significant differences at the level of .05 on their perception of Toyota Camry Hybrid brand’s image. On the contrary difference in gender and monthly income had no statistical significance for their perception of Toyota Camry Hybrid brand image.

The purposes of this research were to study of art activities on aesthetic perception of student in Home Economics Technology of Technology Phra Nakhon . The subject consisted of student in Home Economics Technology 70 persons. The instrument of this study consisted of 10 art activities plans 10 tests of aesthetic perception and aesthetic perception behavior noticeable form. The author has tested pre-program by tests of aesthetic perception after that the researcher taught by art activities program of 10 subjects the researcher inform leamers to make a test after-program has finshed. between the pretest and the posttest were exactly same taken them to analyze by t-test.