The purposes of this research are to study the success rate of reaching homestay service standards of Ban na Khun Saen homestay then compare with other Thai standard homestays and suggest the strategies for providing the cultural services to make Ban na Khun Saen homestay to reach Thai homestay standards. The research performed qualitative research from 27 sampling population and 14 supporters who provide homestay service throughout the country from the department of tourism Ministry of Tourism and Sports. The researcher used questionnaire as an instrument to obtain quantitative information as well as a focus group interview and in-depth interview to obtain qualitative information then processed those information with statistical software package to analyze the percentage frequency distribution mean and ranking The statistical analysis found 13 strategies consisting of 58 indicators and compare to actual of Ban na Khun Saen homestay service as follows Strategic services of Ban na Khun Saen is in the suitable level The research found the there are 8 strategies which are A. Homestay service strategy consisting of (A1) location and readiness of homestay. B Food and beverage service strategy C. Strategic planning for safety service D. Hospitality Strategy for service providers which are cultivate the core value of service-mined hospitality consisting of (D2) In light of Hospitalities greetings and readiness of customers to join homestay activities. E. Strategy for travel advisory services. F. Strategy in natural resources and environmental services. G. Strategy in cultural services. G. Strategy in cultural services. H. Strategy for providing quality service and product value. I. Strategy in managing homestay services that could be categorized into (I1) Management. (I2) Services The poor level and needed to improve from the research has found that there and 3 strategies which are D. Hospitality Strategy for service provider consisting of (D1) Instilling values Have faith in service I. Strategy in managing homestay services that could be categorized into (I1) Management (I2) Services. The crisis situation which are 2 strategies which are A. Strategy in homestay service (A1) Location and readiness of homestay. J. Strategy for information services. Service strategies to Compile with Thailand Homestay Standards : A Case Study of Na Khun Sean Homestay in Suan Phueng Ratchaburi Province uses methodology indicated by the result of 13 strategies and 58 indicators to “reserved”or “maintaining” and “develop” or “improve” for the better result and eliminating crisis.”

The main objectives of this study were to study 1) problems of administration 2)the improvement guidelines and 3) comparing some sample groups’ comments to the overview of the administration improvement guidelines by the uses of modern technology and social network for people services of the police hospital. This study was a survey research using questionnaires which passed through quality including validity check and reliability check at 0.89 level. Total samples of 625 were patients receiving all outpatient services calculated by taro Yamane’s formula at the confidence level 94% The 458 sets of questionnaire were collected equal to 73.28% of the total samples. Statistics used in this study were percentage mean standard deviation and t-test. The study results showed that 1) the main problem was the Police Hospital operating by bringing modern technology and social network for people services is lack of an endeavor and care for the people; 2) the main improvement guidelines is the top executives of the police hospital should create knowledge understanding and be a good role model serving people with honestly endeavor and empathy. Meanwhile Police Hospital should set policies and plans which are clear and continuous to use modern technology training and develop all staffs to be ready for effective communication by using modern and universal hardware/software technology and social network for people services; 3) males and females undergraduate and bachelor’s degree or higher have no different opinions on the overall management improvement approach.

The purposes of this research were: 1) to study the effectiveness of customer relationship management influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya 2) to study the customer loyalty influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya. 3) to study the effectiveness of customer relationship management influence the customer loyalty on private vehicle inspection service in Phra Nakorn Si Ayutthaya. The samples in this study were 325 Banpan private vehicle inspection service’s customers in Sena district Phra Nakorn Si Ayutthaya province. The data were analyzed by using frequency percentage mean standard deviation and Multiple Regression Analysis. The results found that the opinion levels on effectiveness of customer relationship management in overall and each aspect was found that the customer engagement customer hearing customer suggestion customer retention and customer prospecting were at the high level. The opinions level toward the customer trust on service quality was found at highest level in overall. The opinions level toward the customer loyalty was found at high level in overall. The result of hypothesis test found that the effectiveness of customer relationship management in customer suggestion customer retention and customer prospecting were influenced the customer trust on service quality. However the customer engagement and customer hearing were not influenced the customer trust on service quality. The customer trust on service quality were influenced the customer loyalty. The effectiveness of customer relationship management in customer engagement customer suggestion customer retention and customer prospecting were influenced the customer loyalty however the customer hearing were not influenced the customer loyalty.

The purpose of this research was to 1) study the behavior of mobile banking users of the Government Savings Bank 2) to study the quality of mobile banking services of the Government Savings Bank 3) to study the relationship between service quality and service behavior of mobile customers of GSB Uthai Branch and Pratunam Indra Branch. Phra Nakhon Si Ayutthaya is the five aspects of concrete services. Reliability. Customer Response Confidence in the customer. To know and understand customers Considered by basic data by sex age educational level occupation income per month. The sample used in the study was from the people who came to the mobile banking service of the two savings banks using the convenient sampling method of 140 persons. The instrument used to collect the data was a questionnaire to check the accuracy of the content from the instructors. Consult Statistics used in data analysis were descriptive and inferential statistics ie percentage mean and standard deviation. The study found that: 1) Type of service Frequency of service usage Date of service Time to use the service. Type of service Most people use the deposit-withdrawal service. Frequency of service usage Most people use the service once a month. Date of service Most people use the service Monday. Time to use the service. 2) The quality of mobile services of the Government Savings Bank Uthai Branch and Pratunam Indra Branch. All 5 areas of Ayutthaya have quality of service. Stay in good 3) The relationship between service quality and customer service behavior of mobile banking customers. Uthai branch and Pratunam branch Indra Phra Nakhon Si Ayutthaya Province has a relationship in the opposite direction.

This research is Study and design The Tourist Service Center and Rest the bikes and bike lane to develop Thai –Yuan culture tourist . Case study of culture Street. Ampor Sawhai. Province Saraburi. Study of the potential of case area to enhancing the area for tourism development of the area to increase even more. And design a tourist service center building. Rest the bikes path and Lane Bikes Breakpoint. To accommodate and service the ecotourism and Tai-Yuan culture in the area Study and design The tourist service center and rest the bikes and bike lane to develop Thai–Yuan culture tourist. Case study of culture street. Ampor Sawhai. Province Saraburi. Field data collection from down to the area. Using tools such as interview questionnaires in the interview area.Conclusion Building design Tourist center Bicycle break The researcher drew the pattern. The uniqueness of the Tai-Yuan architecture. Applied in the design. To be suitable and the shape of the modern era. Structures and materials are easy to construct and consisten t with the use of functional areas of buildings. access the building and the activity area. By landscaping that creates a shade with space. In the field of product design furniture field tested furniture before production. To test the strength which is at the level that passed the test criteria. The map design. Design has pulled the pattern. The uniqueness of the elements of Tai-Yuan is applied in the design in accordance with the building. In the design of bike lane layout. By designing the bike trails along the Tai-Yuan cultural lane line there are major breakpoints such as the intersection the floating market and the old community in the area. Presentation by analysis with aerial maps and identifying key points. For a design that covers the entire reachable area. The bike lanes offer a conceptual design that emphasizes safety and comfort and creates a good atmosphere for cycling.