This study aimed to investigate the Factors affecting the decision of consumers to choose Chinese catering enterprises Amphoe Bang Len Nakhon Pathom case studies Chung Prochana. And compare marketing mix factors that influence the decision of consumers to choose Chinese catering enterprises. By personal factors the samples used in the study is that consumers of Chinese catering enterprises nutrition 390 Hueg engines used in the study was a questionnaire0 Statistics used were frequency percentage mean and standard deviation values t-test and F-test. The study indicated that users Chinese of Chung Prochana Hueg nutrition0 Most were female aged 20 to 30 years of education below a bachelors degree0 Generally workers the average income per month 10001 – 15000 baht user behavior serves Chinese of Chung Prochana Hueg find a job in the ordination. The reason for choosing the services like the taste of food. Channels of contact in person / phone price of 1500 baht per table. And the opportunity to come back to repeat0 The study of factors that influence the decision of consumers to choose Chinese catering enterprises0 The overall high level all sides. And the comparison factor marketing mix to influence the decision of consumers to choose Chinese catering enterprises of Chung Prochana. Hueg by personal factors found education the decision affects the product0 And the promotion of statistical significance at the 0005 level and career decisions affect the marketing mix and 7 are statistically significant at the 0005 level0

The purpose is to study the factors that affect the population of the marketing mix consumer pearl milk tea: Tea More case study to compare the effect of the marketing mix of consumers. The sample used in this study include pearl milk tea: Tea More Case Study which has a branch located in the Sukhumvit area. Bangkok The storage From the sample of use services at Pearl Milk Tea More 400 using statistics to analyze the data including the frequency of the Mean ( X ) the standard deviation ( . .DS ) and inferential statistics by analyzing the one-way ANOVA using statistical t-Test F-Test and crossover frequency distribution table. (Cross-tabulation) analysis conclusion. 1. Analysis respondents. Most are male aged 21-30 years with a single level of undergraduate studies. The average monthly income of less than 15000 baht a career and most other states including student groups. 2. Analysis of factors affecting the personal consumption pearl milk tea: Tea More Case Study found that gender age education level age and different opinions on products pricing channel distribution locations. the field of marketing is different except for the age difference. As a result the products factor Price Channel Promotion and marketing is no different. 3. Behavior Analysis found that female consumers pearl milk tea pearls consumption than men. And those aged less than 20 years of education than a bachelors degree. And those earning more than 55000 baht to consume more than six cups a week. Most are intended for consumption. Preference in the product and the taste which over time with most consumers and the afternoon. For products that are of interest most consumers. Including traditional milk And the toppings are a consumer favorite pearls. The person influencing the consumption of milk pearls are very self. Subsequent research suggested that there should be a comparison of the goods or services which are similar to features. Cons of goods and services The obvious question should be added to the comprehensive control.

The purpose of this research was to investigate the factors affecting internet usage of the general public in Linthin Thong Pha Phum District Kanchanaburi province. Analyzes of opinions on factors affecting internet usage. When classified according to the social characteristics and norms of Internet users. Personal factors Motivation and ability of the person to exchange knowledge. Confidence factors system security privacy and the benefits of using. It was found that the opinions on satisfaction were at the high level. And when the value of the entertainment. The opinions on satisfaction were at the highest level.

This research aims to study the factors that influence the decision to study a Bachelor of Fashion Technology. Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Consisting of eight sides The expectations of the future. Curriculum and teaching activities in the environment and to the reputation and image quality. The features and benefits. Media and Public Relations The need to develop their own The family and the people around me. The population is Student Technology Management Fashion Floors 1-4 of the academic year 2557 73 people used the questionnaire prepared an assessment of the five levels. The results showed that Factors that influence the decision to study undergraduate Economics Faculty at the statistical level of significance. 01 are three factors in descending order of the factors affecting the descending. 1) the individual family and peers. 2) Media Relations and 3) the quality reputation and image of the three factors could explain the variability of the Faculty of Economics of Technology has 78.30 percent.

The purpose of this research was to: 1) study the factors that affect the household accounts of people Baan Bang Pho Nuea Pathum thani 2) study the problems and barriers of the household accounts of people Baan Bang Pho Nuea Pathum thani. A questionnaire was used to collect the information through population in of people Baan Bang Pho Nuea Pathum thani. From studying the personal factors it was found that the majority of the population was female ages 41-50 years old 4 family members graduated elementary school average monthly household income in the range of 5000-15000 THB mostly without any financial institutions and most people did household accounts before. Factors affecting household accounts of people Baan Bang Pho Nuea Pathum thani include the necessary to do household accounts to make more savings to know revenue – expenses of families each month to spend carefully and no extravagant and to behave according to the principle of sufficiency economy. Troubles and barriers of making household accounts of Baan Bang Pho Nuea Pathum thani included lack of resource inexperienced lack of help advice from the authorities it’s complicated and waste of time do not want to disclose the facts in household accounts and dislike and ignore the benefits of household accounts