จำนวน Repository ( 38 )
อิทธิพลของภาวะผู้นำการเปลี่ยนแปลง และรูปแบบการสื่อสาร ที่มีต่อการทางานเป็นทีมของพนักงานสายงานวิชาการ บริษัท อักษรเจริญทัศน์ อจท. จากัด
This research was aimed to 1) study the influence of transformational leadership and 2) to investigate the communication styles towards teamwork of academic employees at Aksorn Charoenthat Company Limited. This is descriptive research collecting data through a questionnaire constructed from reviewing relevant documents. 142 Aksorn Charoenthat Company Limited employees responded to the five-scale questionnaire divided into 4 parts with the total of 52 items. The collected data were statistically analyzed by percentage mean (μ) standard deviation (σ 2) multiple regression analysis to test multiple linear regression and Pearson Correlation Coefficients. The results of the hypothesis test on the influence of transformational leadership and communication styles towards teamwork of academic employees at Aksorn Charoenthat Company Limited showed that (1) the correlation coefficient analysis between the leadership and the teamwork were positively related and statistically significant at .01 level; (2) the correlation coefficient analysis between the communication styles with the teamwork of Aksorn Charoenthat Company Limited employees was positively and statistically significant at .01; and (3) the transformational leadership and communication styles influenced the teamwork of Aksorn Charoenthat Company Limited employees statistically significant at .05 (R = .724) and (R = .668).
การพัฒนาการให้บริการของพนักงานฝ่ายสนับสนุนนักธุรกิจอิสระและสมาชิกธุรกิจขายตรง กลุ่มธุรกิจอาหารของสมาคมพัฒนาการขายตรงไทย
Direct selling business has plays a vital role for generating national revenue towards Thailand economic for several decades. Particularly during last past decade direct selling business has been generating in the diversity size involved large medium and small business unites. This business attempts to win in national consumption markets by using the form of direct selling system for distribute of products and increase sale volume. Thus the objective of the research is attempts to study the quality of direct sales in particular supplement food products through the lens of independent distributor. The results of the study will used for developing of direct sale company service quality efficiency. Five point Likert scale and closed end questionnaires were used for collecting data from executives directors of 12 direct sale companies and 400 independent distributors. The data were interpreting by using percentage (%) Mean (x) and standard deviation (S.D). The inferential statistics represented by t - test and F-test. The research finding indicated that direct sales service quality management is the important factor that can be contributing business success. Considering in detail found that the relationship between service provider (direct sale company) and service receiver (independent distributor agency customer) have a most significantly important in among other service dimensions. Look through the company size dimension the large size company has pay attention on every service quality details. Despite the overall picture of direct sale companies in Thailand have providing promotional services to the independent distributor in order to meets the standards of the direct sale association development of Thailand. Addition the objective of this association is for enhance direct selling business standard simultaneously generated the confident of new comer businessmen and customer in direct sale business network. Hence promoting business development plan is requiring the expertise person who have been in this particular area of business to supervise of business outline under the framework of direct sale association development of Thailand Key words : The direct selling business
ประสิทธิภาพการปฏิบัติงานของพนักงานธนาคารกสิกรไทย
The purposes of this research were to: study performance efficiency of Kasikorn Bank employees; to compare personal characteristics and performance efficiency of Kasikorn Bank employees; and study correlation of employee competencies to performance efficiency of Kasikorn Bank employees. The questionnaire and test were employed for collecting data from the sample group comprising 287 cases of Kasikorn Bank employees at Ratburana head office. The sample group was derived from simple random sampling. The frequency percentage mean standard deviation T-test one-way ANOVA and Pearson’s correlation with statistical significance at the level of 0.01 to 0..05 were applied for data analysis. The findings revealed that the majority of participants were female; aged between 18-30 years; working years were five years or more; and their position was unit chief. The result of difference comparison found that different genders ages and working years had no different effect to performance efficiency. Moreover correlation between employee competencies and performance efficiency of Kasikorn Bank employees it was found that correlation was at high level and the same direction.
ความสัมพันธ์ระหว่างคุณภาพชีวิตการทํางาน ความผูกพันต่อองค์กร กับความจงรักภักดีต่อองค์กรของพนักงานโรงแรม : กรณีศึกษาโรงแรมวังใต้ จังหวัดสุราษฏร์ธานี
The purposes of the study were to investigate 1) Relationship between Quality of Work Life Organizational Commitment and Employee Loyalty 2) Levels of and Employee Loyalty and 3) Compare and Employee Loyalty at Wangtai hotel Suratthani according to their personal factors. The questionnaire was administered to 138 samples selected through convenience sampling and analyzed by the percentage distribution mean standard deviation t-test one – way ANOVA; Pearson Product Moment Correlation Coefficient analysis was set between 0.01 and 0.05 statistical significance. The study results revealed high level of the overall Quality of Work Life and Organizational Commitment as well as the Employee Loyalty which accordingly agreed with each other at 3.75. Moreover in terms of personal factors different ages resulted in different Employee Loyalty behaviors. Additionally the employees’ different marital status led to different affective aspects while salary incomes resulted in different perceptions towards the organizations and affective aspects. Also work experiences resulted in different employee loyalty behaviors at 0.05 statistical significance.
ความผูกพันต่อองค์การของพนักงานธนาคารกสิกรไทย
The objectives were to: study organization engagement of Kasikorn Bank employees; compare personal factors with organization engagement of Kasikorn Bank employees; and study job satisfaction of employees with relationship to organization engagement of Kasikorn Bank employees. The questionnaire and test were used for compiling data. The frequency percentage mean standard deviation one-way ANOVA and Pearson’s Pearsons correlation with statistical significance at the level of 0.01 to 0.05 were employed for data analysis. The findings indicated that the majority of respondents aged between 21 and 30 years; their working years ranged between 1 and 5 years; their marital status was married; their average monthly income was 40001 Baht or more; and their position was unit chief. The different ages and working years affected different organization engagement. Meanwhile different marital status average monthly income and position did not differently affect to organization engagement. In addition job satisfaction had intermediate correlation with organization engagement of Kasikorn Bank employees and was at the same direction.