At present augmented reality (AR) technology has an essential role in peoples daily life. It has widely established in medicine commerce education just to name a few. This work presents the development of educational media in astronomy using augmented reality (AR) technology via website. It supports an inquiry-based learning (IBL) which is the one of pedagogy approaches for the 21st century education. Applying AR in educational media creating a 3D astronomy environment in the topic of solar systems making learners more motivated and eager in astronomy inquiry in order to construct scientific knowledge. Furthermore a post-test is conducted to observe the learning outcome from the educational media. To evaluate the development of educational media in astronomy using augmented reality (AR) technology the results showed the overall average satisfaction score of the system was 4.63 with a very satisfied level. Moreover it performs properly according to its mentioned objectives.

This research is aimed to propose an ontology-based framework for generating multiple-choice questions that can evaluate students’ knowledge in the analytical level. The questions generated from this framework could encourage students to apply relative concepts from the lesson they learn to produce different paradigms for solving the same problem. The experiment of this research demonstrates an implementation of the framework. A structure of a question set from the framework comprises a problem and an initial solution in the question phrase and multiple choices including one correct choice and three distractors. The experimental results show effectiveness of the questions constructed based on this framework in terms of distractors that can reveal students’ misconceptions. Also difficulty and discrimination indices – P-scores and D-scores used in the experiment show that in a range of difficulty the generated questions can reveal strength and weaknesses of students in the groups of high and low learning performance. Eventually this research suggests how the proposed framework could be used as a foundation for automatically generating questions in a knowledge-evaluation system.

This research aims to develop the guidelines of an automated educational recommending system through various social media in form of chat robots (Chatbot). This is under the assumption that the Chatbot can assist the human workload in responding to Students’ frequently asked questions (FAQ). With the Chatbot inquirer students would be responded in fast and accurate to the inquiries. The prototype of this system is built on the Dialogflow platform to connect to the Line Application. The prototype was tested via users and received “good” level of the overall user’s satisfaction.

The purpose of this research were 1) to study the behavior of using the LINE application 2) to study the level of perceived features of the LINE application attitudes and social influence on the use of the LINE application the use of LINE application for learning communication and 3) to analysis of factors related to utilization of Line application for students’ learning communication of Rajamangala University of Technology Phra Nakhon. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 380 students of Rajamangala University of Technology Phra Nakhon. Descriptive and inference statistics were used; arithmetic mean standard deviation and pearson correlation. The finding found that the most of the students’ use of LINE application had more than 5 years of experience the purpose of using it to chat with friends in the class the average duration of use each time less than 30 minutes the number of applications on average 6-10 times a day and mostly used on smartphones. The students expressed their views of the perceived factors of LINE application attitude social influence on the use of LINE and the use of LINE for the communication of students’ learning at a high level. All three factors were related to utilization of Line application for students’ learning communication in the medium level and they were in the same direction.

This research aims to study the demographic characteristics affecting the decision to buy home furniture through mobile applications for Gen Y consumers and study the marketing mix 7 P’s and digital marketing model that affect the decision to buy home furniture through mobile application of Gen Y consumers. The population used in this research is population born between 1980 and 1997 are now between 24-41 years old live in Bangkok amount of 1453477 people the data were collected from 400 samples. The sample size was calculated following the Taro Yamane method.The descriptive statistics used were frequency percentage mean standard deviation (SD) and Inference statistical such as the difference analysis of the mean of the 2 sample groups (Independent Sample T-test) difference analysis for sample mean of more than 2 groups by one-way analysis of variance (One-Way ANOVA) and multiple regression analysis (Multiple Regression). The research results indicated that 1) the demographic characteristics such as gender and age had no impact on the overall decision-making to buy home furniture through mobile application of Gen Y consumers. In contrast marital status level of education career and income had an overall effect on the decision to buy home furniture through mobile applications for Gen Y consumers 2) Furthermore the marketing mix 7 P’s consisting of product price promotion process physica presentation and digital model on the overall effect the decision-making to buy home furniture through mobile applications. Moreover digital marketing model content marketing website creation assisted marketing e-mail marketing and online marketing impact the decision-making of buying home furniture through a mobile application. It was recommended that since the marketing mix especially product price and promotion affected the overall decision-making of buying product. Therefore if home furnitures are sold through mobile application content marketing must be developed at the highest level followed by social media marketing and email marketing had the most negligible positive impact on the overall buying decision-making and every factors