The purpose of this study was to study the impacts of word of mouth marketing strategy on success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon and compare success of Faculty of Business Administration in 3 aspects : undergraduates’ satisfaction keeping customers and increment of customers. The undergraduates were classified by gender curriculum and major subjects. The samples in this research were 367 undergraduates. The study participates selected by stratified random sampling. The 42 item questionnaires of rating scales (24 item toward the word of mouth marketing strategy and 18 item toward the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon) was used as the research instrument. Percentage mean standard deviation stepwise multiple regression analysis t - test for independent sample F - test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. The undergraduate agreed with the word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators creation of relationship with news disseminators and all aspects were in moderate levels. 2. The undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects were in moderate levels. 3. There was significant difference for undergraduate agreed with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon in the aspect of undergraduates’ satisfaction keeping customers increment of customers and all aspects at the 0.05 level among students in different gender curriculum and major subjects. 4. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive relationships with the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon was statistically significant at .01 level. The word of mouth marketing strategy in the aspect of quality service creation of inspiration news disseminators and creation of relationship with news disseminators had positive effect and explained 79.20 percent of the success of Faculty of Business Administration of Rajamangala University of Technology Phra Nakhon

The study on the trend of demand and factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area was aimed at studying 1) the trend of demand for Business Administration graduates to work for commercial banks 2) factors affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks and 3) analysis of satisfactory characters affecting selection of Business Administration graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area. The questionnaires were constructed and passed internal consistence test of alpha method with more than 0.70. They were used as a tool for collecting data from 400 branch managers of Thai and foreign commercial banks. The statistics used for analysis were SPSS with frequencies distribution percentage mean standard deviation and exploratory factor analysis. The research finding indicated that 1) in 2005 the commercial banks in the sample group are planning to acquire new staff who graduated Administration Business from both Bachelors degree and Masters degree with Thai or English program. They mostly required the ones graduated from Finance and Banking and also Accounting Marketing General Management respectively. The Business Administration graduates from Rajamangala University of Technology Phra Nakhon were required the most and the second was from public universities and the third was from private universities. 2) the first-ranked factor affecting selection of Business Administration Bachelors graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in the sample group was morality and honesty and for Masters ones was leadership 3) Working ability affecting selection of Business Administration both Bachelor and Masters graduates from Rajamangala University of Technology Phra Nakhon to work for commercial banks in Bangkok and metropolitan area at highest level with a variance of 14.074% and 13.501% respectively.

The objective of this study was: to experiment the activity using the (P) SPC2PAS model for Business Administration Undergraduates in Rajamangala university of Technology Phra Nakhon in (1) a comparison of achievement test of post-scores with pre-test scores of the first phase; (2) a comparison of post-test scores with pre-test scores of the second phase; (3) the result of the activity’s self-reflection of knowledge attitude and performance of learners; and (4) learners’ attitude towards an (P) SPC 2 PAS model. The research procedure was comprised of two phases. In Phase 1 there was the adjusted (P) SPC2PAS Model which was applied to use with Business Administration Undergraduates in Business Finance at Rajamangala University of Technology Phra Nakhon. In Phase 2 there was the experimentation of (P) SPC2PAS Model with Business Administration Undergraduates in Business Finance at Rajamangala University of Technology Phra Nakhon. The experimental group was the forty first-year financial undergraduates in the 2nd Semester of Academic Year 2010. The research instruments were: the business finance achievement test the self-reflective learning checklist and the attitude questionnaire analyzed by percentage mean standard deviation and the t-test. The result of the study showed that: (1) the mean scores of the sample group in the first phase of business finance comprehension’s post-test was significantly higher than of the pre-test at the statistical level of 0.05; (2) the mean scores of the sample group in the second phase of business finance comprehension’s post-test was significantly higher than of the pre-test at the statistical level of 0.05; (3) The learners’ spiral-learning development of the all activities’ self-reflection of knowledge attitude and performance of learners was 100 percentage; and (4) learners’ attitude towards using (P) SPC2PAS Model of Business Finance for Business Administration Undergraduates at Rajamangala University of Technology Phra Nakhon in the areas of the activity model teacher’s role instrument and learning evaluation was in mean scores at good to very good level-positive attitude.

The objectives of this study were to study expenditure behaviors following the Sufficiency Economy Concept of teachers Faculty of Business Administration Rajamangala University of Technology Pha Nakhon in 3 aspects : moderation reasonableness immunization; compare the expenditure behaviors of the teachers by sex monthly incomes debt conditions and years of work experiences. The sample consisted of 92 teachers Faculty of Business Administration Rajamangala Univerity of Technology Pha Nokhon. The instrument used in data collection was a 5-level scale questionnaire with an alpha reliability of 0.95. The descriptive statistics used in data analysis were frequency percentage mean standard deviation. The statistics used in hypothesis tests were t-test One-Way ANOVA and post hoc LDS tests. The result of the study are as follows. 1. The expenditure behaviors following the Sufficiency Economy Concept of teachers Faculty of Business Administratjon Rajamangala University of Technology Pha Nakhon as a whole and individual 3 aspects : moderation reasonableness and immunization were at the high level. 2. The male and female teachers did not have different expenditure behaviors following the Sufficiency Economy Concept as a whole and individual 3 aspects. 3. The teachers having different monthly incomes had significantly different expenditure behaviors following the Sufficiency Economy Concept as a whole the moderation and the reasonableness at .01 level; teachers having > 29519 Baht monthly incomes had higher mean of the expenditure behaviors as a whole the moderation and the reasonableness than those having < 22251 Baht monthly incomes and 22251-29519 Baht monthly incomes. 4. The teachers having different debt conditions had significantly different expenditure behaviors following the Sufficiency Economy Concept as a whole and individual aspects at .01 level; teachers having no debt and teachers having manageable debt had higher means of the expenditure behaviors as a whole and the 3 aspects than those having unmanageable debt. 5. The teachers having different years of work experiences did not have different expenditure behaviors following the Sufficiency Economy Concept as a whole. When considered individual aspects it was found that means of 2 aspects were significantly different at .05 level as follows : teachers having 20-27 years of work experiences and > 27 years of work experiences had significantly higher means in the moderation aspect than teachers having < 20 years of work experiences; and teachers having > 27 years of work experiences had significantly higher mean in the reasonableness than teachers having < 20 years of work experiences.

The purpose of this study was to study the attitude and the undergraduates’ learning achievement towards Business Financial of undergraduate of Rajamangala University of Technology Phra Nakhon through the use of a cooperative learning method. The study participates selected by Purposive sampling. The Experimental Design was Randomized Control-Group Pretest-Posttest Design. The 3 item tests and 28 item questionnaires of Likert’s rating scales was used as the research instrument. Percentage mean standard deviation and t - test for independent sample analysis were statistical method to analyze data. The results were as follows: 1. The attitude towards Business Finance of the experimental group were significant higher than control group at the 0.01 level. 2. Business Finance learning achievement of the experimental group were significant higher than control group at the 0.01 level.