This is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in Bangkok. There are a few stages in selecting the sampling groups by convenient sampling method. Data is collected by questionnaires. The statistics used in analyzing data are percentile means standard deviation T-Test and one-way analysis of variance. The research results found that 1. The financial attitude of every Thai-consumer group is in the moderate level. While considering in group found that the rational consumer group the timid consume group and the scrooge consumer group are in the more level of financial attitude. The Saint consumer group the spender consumer group. The money-evil consumer group and the money-everything consumer group are in the moderated level of financial attitude. 2. The comparison of the Thai consumer financial attitude is done by sex age occupation education level and income found that there is a significant statistically difference at .05

Online marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that others can recognize and generate interest then they use services or purchase our products in the most. The Online Marketing is sends a message to mass recipients. In todays society we can classified consumers into three generation; Generation X generation Y and generation Z when we know the characteristics of the recipients marketer will send the message with social media to correctly understanding and more convenient. This is the duty of the marketer to understand the behavior of Generation XYZ and creation to consumer acceptance Adoption of Innovation and Technology Innovation diffusion and adoption of innovation. In order to plan for online marketing success under the terms of the innovation itself.

This paper was a survey research with the objectives 1) to compare the differences of demographic characteristics; 2) to measure the service satisfaction and; 3) to study the impact of marketing communication on the service satisfaction toward the K - Cyber Banking of consumers in Bangkok. The sample population was people at age between 20 - 60 years old who lived in Bangkok and used the K - Cyber Banking service provided by Kasikorn Bank through www.kasikornbank.com. The research based on the respondents’ feedback received through distributed research questionnaire. The analytical statistics included mean percentage frequency distribution standard deviation and the statistics on the hypothesis testing included value testing one-way analysis of variance and the “Enter Multiple Regression Analysis”. The research results found that most of the respondents were married female at age 30 - 39 years old obtained bachelor degree worked as employees of private organizations with an average of THB 20001 - 30000 of monthly income. From the hypothesis found that 1) the differences in consumers’ demographic characteristic i.e. age education career average monthly income caused the differences in service satisfaction of the K - Cyber Banking with statistically significant at .05 excepted gender and marital status which did not cause any differences and; 2) marketing communications affecting Bangkok consumers’ satisfactions with the K - Cyber Banking was statistically significant at .05 with the two factors that included public relations (increased by 15.60%) and sales promotions (increased by 11.40%).

The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. The sample group was 500 graduation single females age between 25-29 years old working in private companies monthly income between 30000 – 40000 baht. The instruments used in the study were 1) the questionnaire and 2) the multiple regression analysis. The frequency percentage and mean were the parameters used for statistical analysis. The result of the study were 1) the most frequent buying store was 7-11 2) the most frequent communication channel was LINE application 3) the most frequent connecting tools were smartphone and tablet and 4) the most frequent payment channel was convenience stores. The finding of Generation Y population’s character analysis showed that occupations the convenience stores’ brand and connecting tools had effected to buying decision at the convenience stores and it is statistically significant at .05 level. For the marketing communication channels analysis showed that Advertising Sales Promotion Public Relations and Publicity Online and Social media Marketing Mobile Marketing Direct and Database Marketing and Personal selling were effected to buying decision at convenience stores.

The purpose of this research is to study demographic characteristics towards buying decision on cosmetic product of consumers in Bangkok. The Research also involves in studying behavior of consumers to purchase the cosmetic product via beauty blogger. The methodology through questionnaire is a primary and qualitative research methodology through in-depth interview is supportive. The data is collected from 400 samples whose age are more than 18 years old and 9 key informants from 5 areas. The research found that the demographic majority of respondents are female aged between 18-30 years old Bachelor’s degree and single. Their monthly income are less than 10000 baht. The evaluation of alternative selection post-evaluation problem recognition and information gathering mostly affect the buying decision respectively. The research also reveals that occupation affects the buying decisions especially business owners because of either their higher income of their beauty concern.