Online marketing is marketing in the online media. The main objective is to make known the increase by different methods to sales the goods and services which present our products to the public by social media. So that others can recognize and generate interest then they use services or purchase our products in the most. The Online Marketing is sends a message to mass recipients. In todays society we can classified consumers into three generation; Generation X generation Y and generation Z when we know the characteristics of the recipients marketer will send the message with social media to correctly understanding and more convenient. This is the duty of the marketer to understand the behavior of Generation XYZ and creation to consumer acceptance Adoption of Innovation and Technology Innovation diffusion and adoption of innovation. In order to plan for online marketing success under the terms of the innovation itself.

The purposes of this research are to investigate 1) personal factors contributing to the longevity of elderly 2) the dietary behavior of long-living elderly and 3) the relationship between personal factors such as:gender age BMI and dietary behavior. The samples are 29 of long-living elderly with ages more than 80 years old living in Tambon Tha Phi Liang Muang district Suphanburi province. The long-living elderly must be able to answer the questions. The statistics used to analyze data in this research are frequency percentage and Chi-Square (χ2). The data were analyzed using statistical tools. As for thier dietary behavior it was found that most long-living elderly usually have five food groups:eggs UHT milk paddy morning glory cabbage watermelon papaya and vegetable oils. They purchased these five groups of food for consumption. Boiling was the main method of cooking. They usually stored food in the refrigerator to keep them fresh. The relationship between personal factors and dietary behavior could be classified into 5 areas : types of food frequency of consumption sources of food methods of cooking and methods of food preservation. The finding found that gender age and BMI were related with food consumption. However cooking (boiling) was not related with statistically significant level at .05.

The purpose of this research are to investigate 1) personal factors of students majoring in Hotel and Tourism at Santirat Vocational College. 2) The students’ knowledge of trans fatty acids. 3) The students’ consumption behavior of trans fatty acids. 4) The relationship between the personal factors (gender age education average monthly income of students) and their knowledge of trans fatty acids. 5) The differences of consumption behavior among gender age education and average monthly income of students. The samples are 254 of vocational students. The questionnaire was used to collect the data. The statistics used to analyze data in this research were frequency percentage Mean Standard Deviation Chi-Square (χ2) t-test and ANOVA. The data was analyzed by statistical tools. It was found that most students knew very little about trans fatty acids. They sometimes consumed food with trans fatty acids. The finding also found that there were a relationship between knowledge of trans fatty acids and personal factors; gender age education and average monthly income of students with statistically significant level at .05. It was also found that different gender had different consumption behavior whereas age education average income of students were not different with statistically significant level at .05.

The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of beauty products (3) to study the behavior of decision making to purchase beauty products based on blogger recommendations (4) to study personal factors and behavior of decision making to purchase beauty products based on blogger recommendations (5) to study the relation between the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations and the behavior of decision making to purchase beauty products based on blogger recommendations and (5) to study the relation between factors of blogger recommendations of beauty products. 400 persons were included as a sample. The data was gathered by using questionnaires and being analyzed by methods of calculating frequency percentage average standard deviation one-way ANOVA and multiple regression analysis. The results of the research were as follows; Considering the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations. It was found that most consumers decide to purchase beauty products because of an interesting product presentation and the facial beauty products are the most purchased products by the consumers. In an overall picture the consumers agree with the factors of blogger recommendations of beauty products at a very good level and the factor of blogger is the most agreed factor.