The Applicability of the Royal Sufficiency Economy Principles to Community Enterprises Management in Surin. The objective was the possibility of applying the Royal Sufficiency Economy Principles. And compare investigate the possibility of applying the Royal Sufficiency Economy Principles. The sample is 316 firm from Community Enterprises in Surin is 1440 firm. The research found that Most of business was industry enterprise. Has capital an average of ฿146606 from private and relatives. The size of the enterprise community (NAV) of less than one million employs up to 10 people with qualifications below bachelor degree have annual sales of less than 2 million settlement enterprise in their local distributor. And supply of raw materials and equipment used in the production of their own local. The possibility of the application the Royal Sufficiency Economy Principles there is at a high level. And Compared to the possibility of applying found that communities that are difference characteristic there is a possibility of the application no difference on the 0.05 significance level.

The purposes of this research were as follows: 1) to construct and find an efficiency of the development of social service model instruction to enhance public consciousness on sufficiency economy for bachelor students as the 80/80 standardized criterion efficiency 2) to find the effectiveness index of the development of social service model instruction to enhance public consciousness on sufficiency economy for bachelor students 3) to compare pretest scores and post-test scores all lessons 4) to study the satisfaction of students after they join the class 5) to study the attitude of students after they join the class and 6) to find the retention of students after join the class in two weeks. The sixty students were area on simple random sampling selected from students in Rajamangala Technology University. The results the study was as follows: 1) An efficiency of the development of social service model instruction to enhance public consciousness on sufficiency economy for bachelor students was 82.54/82.11 which higher than the 80/80 standardized criterion efficiency. 2) The efficiency index of the development of social service model instruction to enhance public consciousness on sufficiency economy for bachelor students was 0.7246. 3) The results of the comparisons of pre-test scores and post-test scores all lesson significantly different at 0.05. 4) The results of the satisfaction of the development of social service model instruction to enhance public consciousness on sufficiency economy for bachelor students was found to be a high level. 5) The retention of the teachers after join the class in two was no significantly different.

The objectives of this research were 1) to develop and validate the structural equation model of application of the sufficiency economy philosophy with socioeconomics of rural community households 2) to study the importance scale of each of the observed variables with socioeconomics and the sufficiency economy philosophy of rural community households and 3) to study the correlation level between the sufficiency economy philosophy and socioeconomics of rural community households. The main focus of this study was on rural community households. Simple random sampling technique was used to arrive at 400 samples and a questionnaire was administered to collect data and analyzed by descriptive statistics factor analysis and structural equation model analysis. The result showed that the model was consistent with the empirical data. Goodness of fit measures were found to be: Chi-square 52.37(p- value= 0.15491). It was also found that the factor loading of socioeconomics with the highest point was the consumption expenditure at 0.68 whereas the factor loading of the sufficiency economy philosophy with the highest point was the criterion of moderation at 0.66. Besides it was found that the rural community households’ behavior of applying the sufficiency economy philosophy received direct influence from the socioeconomic factors at the point of 0.12.

The purposes of this research Cognition in Philosophy of Sufficiency Economy Towords Consumer Behavior of Undergraduate Students in Rajamangala University of Technology Phra Nakhon of six education level and Faculty of study Results of the research are as Collows : respondents were male female and Faculty of study different cognition and perception influencing towarde behavioral decising making an behavioral consumer. Regarding the behavior of advertising media exposure most of the singles choose to be exposed to television media. For the other type the are study to knowledge and understanding but behavior consumer more than size effect from student have knowledge and Cognitive Philosophy of Safficiency economy loss.

The purpose of this research were 1) to study the application of sufficiency economy philosophy in business small and middle 2) to compare the sufficiency economy philosophy levels of business on economic social environment culture good governance and Balanced Scorecard 3) to compare the sufficiency economy philosophy performance among business with different grade levels. The samples were small and middle business in Bangkok and near Bangkok. The sample size with 350 answered the questionnaires with and another group with 15 business were interviewed. The research instruments were a set of questionnaire with a reliability of 0.9210 and an interview form . The data form the questionnaires were analyzed by frequency distributions percentage mean standard deviation and one way ANOVA and the data from interview form were analyzed by frequency distributions. The findings of the study were: I) Sufficiency economy philosophy application among small and middle business were high sequently form their practices as follows: economic social good governance and Balanced Scorc Card 2) Performance on sufficiency economy philosophy application in business of small and middle were significantly different at 0.05 level when comparing in different aspects. 3) Sufficiency economy philosophy performance level of business in each grade levels were not significantly different at 0.05 levels.