The objective of this research is to study the suitable factor level for the improvement of annealing furnace for rolled coils steel sheet. The experimenting has been performed to find suitable oxygen level by 5 annealing furnace experiment. The research has been started by collection the combustion. After that the burning adjustment by changing combustion technology with 5 levels of BGCV control valve open as 23% 40% 50% 75% and 100% has been implemented. The combustion adjustment data are recorded analyzed and compared with incomplete combustion value. The research result has been found that after improvement the combustion value. The percentage of oxygen level are improved to the better quality which standard at MV0-49% equal 2.5-4 O2% and MV50-100% equal 1.5-2.5 O2% conclusion 1 furnace as follows at the MV23.1% MV40% MV50% MV75% and MV100% level of oxygen as 2.5% 3% 3% 2% 1.5% and level of carbon monoxide as 0 ppm 2 ppm 2 ppm 2 ppm and 0 ppm respectively. Resulting of fuel energy consumption in the annealing process has been reduced around 225608 baht /year/furnace. Therefore it can depict that energy saving and annealing furnace efficiency improving are increased. The modified parameters will be applied to be the new standard reference values for the further engineer’s operational manual.

This research aimed to study the factors affecting return of gold futures in Thailand futures exchange. The study used the daily historical data of five years from January 1 2011 - December 31 2015. There were five factors to be used in the study. They were Interbank Rate Set Index Exchange World Crude Oil Price and Gold Price and Used the Descriptive statistics to test the basic data and the Multiple Regression Analysis to test the hypothesis. The study found that the Interbank Rate Set Index Exchange Rate World Crude Oil Price and Gold Price were able to forecast the Coefficient of Determination (R2) approximately at 0.617. It showed that the independent variables in the model could explain the change of dependent variable at 61.70% and found that the most affecting factors on return of gold futures were Gold Price and Interbank rate by having the same directional relationship with the return of the Gold Futures in the Thailand Futures Exchange.

The objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director owner manager general manager and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and Innovation

The objectives of this quantitative research were 1) to study consumer behavior to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin 2) to compare decision-making to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin classified by demographic characteristics and 3) to study the relationship between service marketing mix factors and the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. The sample of this study consisted of 400 Thai consumers with at least once experience to use the service of Bangkok restaurants receiving Bib Gourmand awarded by Michelin. A questionnaire was used as a research instrument to collect data. Data collected were analyzed by statistics including frequency percentage mean standard deviation t-test and F-test one-way analysis of variance and the Pearson’s correlation coefficient. The results of this research indicated that most of the respondents were female between 20-30 years worked as a private company employee graduated with a Bachelors degree or equivalent earned an average monthly income of 15000-25000 baht and had a single status. In terms of consumer behavior most of the respondents have known Bib Gourmand by Michelin award. The most popular restaurant was Krua Apsorn (Sam Sen). The average duration of waiting for each service was 11-30 minutes. An influential person for purchase decision was oneself. They used the service for dinner during Saturday – Sunday. The frequency of using the service was about once per month and the average cost per person was 101-400 baht per time. Service marketing mix factors affecting the decision to select Bangkok restaurants receiving Bib ourmand awarded by Michelin for both overall and individual aspects were at a high level. Decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin for both overall and individual aspects were at a high level. In terms of comparing demographic characteristics the respondents with different age occupation monthly income and marital status had different decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin with a statistical significance level of 0.05. In addition service marketing mix factors were moderately positively related with the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. When individual aspects were considered six factors including product place promotion people process and physical evidence were moderately related with the decision-making process. However price was related with the decision-making process at a low level.

Music piracy is the copying and distributing of recordings of a piece of music for which the rights owners; composer recording artist or copyright-holding record company did not give consent. In order to understand the situation in Thailand the purpose of this paper is to determine factors affecting the unauthorized buying and downloading of copyrighted music. The research tools employed in this study are a questionnaire to enable statistical analysis from the desired sample of 410 subjects and focus group interview 30 subjects from every region in Thailand. The findings show that subjects are influenced in their decision to unauthorized buying and downloading of copyrighted music because of integrated marketing communication; advertising sale promotion public relations and direct marketing in the neutrul level. However the Chi-Square Test results further show with a level of significance at 0.01 that consumers’ decision with regard to unauthorized buying and downloading of copyrighted music depends on price law social acceptance and religion belief which are confirmed by focus group interview. Hence these are a key factor in influencing consumers to enroll for music piracy in Thailand that the rights owners and the policy makers should consider for to prevent or stop this illegal behaviour.