The purposes of this research were to investigate the desired characteristics of the Applied Thai Program’s graduates of the faculty of Liberal Arts and to compare the graduate users’ personal factors. The subjects were business organizations and executive managers. The research tools were questionnaire and interview. The data were analyzed by percentage mean standard deviation and F-test. The findings were as follows: As for employers’ satisfaction towards the graduates’ qualifications the desirable characteristics of the graduates both overall and within each aspect are at the high level ( x= 3.84). Moral and ethical behavior rated the highest desirable characteristics (x= 4.01) followed by domain of psychomotor skills (x= 3.99) as well as interpersonal skills and responsibility (x= 3.84). As for the comparison of the graduate users’ personal factors it was found that: as for types of business organizations the overall mean value of types of business organizations was not different but the mean scores of moral and ethical behavior and domain of psychomotor skills were statistically significant at 0.01 level. As for positions of graduate users the overall mean value of positions of graduate users was statistically significant at 0.01level. Moreover the mean scores of knowledge and university identity were statistically significant at the level 0.01 while the mean scores of moral and ethical behavior mathematical analysis skills communication skills information technology application skills and domain of psychomotor skills were statistically significant at 0.05 level. As for working experiences the overall mean value of working experiences was not different but the mean scores of university identity was statistically significant at the level 0.05. As for working tenure the overall mean value of working tenure was statistically significant at 0.01level. Moreover the mean scores of moral and ethical behavior knowledge cognitive skills interpersonal skills and responsibility mathematical analysis skills communication skills information technology application skills and domain of psychomotor skills were statistically significant at 0.01level while the mean scores of university identity was statistically significant at the level 0.05. As for employers’ needs the first desired characteristics of the graduates were information technology application skills and basic computer knowledge. Thai and English oral communication skills were the second desired characteristics.

The purpose of this study was to study and compare good citizenship characteristics of undergraduate of Rajamangala University of Technology Phra Nakhon in 4 aspects: ethics social economy and politics. The undergraduates were classified by gender academic years faculties and achievement. The samples in this research were 389 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 60 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Good citizenship characteristics of undergraduates all aspects were in relatively high levels that ethics was the highest politics was in the lowest rank. 2. There was significant difference for good citizenship characteristics of undergraduates at the 0.05 level among undergraduates in different gender different academic years different faculties and different achievement.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.

The objectives of this research were 1) study about educational achievement in financial ratio of undergraduate of Sripatum University by cooperative learning: numbered heads together. 2) compare the learning achievement in financial ratio being taught by cooperative learning: numbered heads together technique and the Traditional teaching method . The population used in the research was 80 students that enrolled in business finance on semester 1/2012. The population was divided into a control group and an experimental group. Each group contained 40 students. For data analysis mean standard deviation t-test were used. The research finding indicated that the learning achievements of students using the cooperative learning : numbered heads together technique and the traditional teaching method were at variance with statistical significance at the level of .05 whereas the learning achievement of students of the experimental group treated by cooperative learning: numbered heads together was found higher than the experimental group treated by the traditional teaching method.

This study aimed to compare the differences of satisfaction between teachers and graduates in each faculty with stores to service position robe and academic robe which researcher was commissioned by the University for designing a position robe and academic robe. The sample used in this study was faculty / staff of 157 people and 143 graduate students using questionnaires as a tool for data collection. The statistics used in data analysis were percentage mean standard deviation. One-way analysis of variance and the difference is paired with Scheffe.The results showed that Most respondents in the status faculty / staff and a male. Range 31-35 years younger. The analysis compared the difference of satisfaction towards the service stores position robe and academic robe by position as Faculty / Staff and graduate were satisfied with the difference statistically significant at .05 with 11 items. Graduate satisfaction than faculty / staff with 8 items including: The exquisite tailoring. Stitches used sewing machine. Seam stitching successfully the quality of fabric mesh frieze with four branches prominently reasonable price size robe with the appropriate body and overall quality of the robe. For the other three sides by the faculty / staff satisfaction than graduates include the ease of glove management of the store and an overview of services tailor-robe. Teachers and graduates in each faculty satisfaction did not differ statistically significant at the .05 level. The results mentioned above are used to design and improve the design position robe and academic robe and to lead to tailor-made robe in the next year.